In the coming year (2011), Audi will be hiring 1,200 skilled labour and begin its investments in upgrading production facilities and developing technologies. €5 billion of that investment sum will stay in Germany, slated for the brand's sites in Ingolstadt and Neckarsulm. In 2010, Audi already added 500 professionals and 780 trainees to its German facilities. Audi has set a goal for itself of selling 1.5 million units per annum by 2015.
€9.5 billion or 80 percent of the investment fund will be going to the development of electric and hybrid drive systems. One example is the Audi R8 e-tron, the first electric sports car from Audi, which the company wants to begin selling in late 2012.
"Innovation requires people. For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electro-mobility and lightweight construction fields of competence," said Thomas Sigi, member of the board at Audi AG responsible for human resources.
The brand with the logo of the four rings will introduce numerous new models in 2011, including the new Audi A6 and the Audi Q5 Hybrid, the first full hybrid from the carmaker.