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Audi's ambitious expansion plans

By SYF77 on 10 Jan 2011

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In my earlier post, it was reported that Audi has set a new sales record for year 2010. It looked like Audi is confident of the future and will be investing a total of 11.6 billion in fixed assets starting in 2011 and until 2015.

In the coming year (2011), Audi will be hiring 1,200 skilled labour and begin its investments in upgrading production facilities and developing technologies. 5 billion of that investment sum will stay in Germany, slated for the brand's sites in Ingolstadt and Neckarsulm. In 2010, Audi already added 500 professionals and 780 trainees to its German facilities. Audi has set a goal for itself of selling 1.5 million units per annum by 2015.

9.5 billion or 80 percent of the investment fund will be going to the development of electric and hybrid drive systems. One example is the Audi R8 e-tron, the first electric sports car from Audi, which the company wants to begin selling in late 2012.

"Innovation requires people. For this reason, we want to hire around 1,200 experts in 2011 who will primarily bolster our electro-mobility and lightweight construction fields of competence," said Thomas Sigi, member of the board at Audi AG responsible for human resources.

The brand with the logo of the four rings will introduce numerous new models in 2011, including the new Audi A6 and the Audi Q5 Hybrid, the first full hybrid from the carmaker.

audi, investment, expansion and 1 more...

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Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.

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