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BBS goes into receivership

By Rigval on 13 Jan 2011

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Most of you would have heard of BBS haven’t you? This company is quite famous in the tuning circles as producers of some of the most beautiful, aggressive and stunning sports alloys ever to grace motorcars. The BBS RG, RY, RX series of alloys are some that I remember off hand and we all have seen any one of their designs fitted on Porsches, BMWs, Mercedes Benzes and even Japanese rally specials like the Subaru Impreza. Well, an unfortunate turn of events has befallen BSS. As on the 3rd of January 2011, the company has been forced into insolvency/bankruptcy proceedings as reported by the Frankfurt News Press.

Anyway, this isn’t the first time BBS of Germany has gotten into the deep end of things. Four years ago, BBS had filed for bankruptcy. In order to save its skin then, BBS got rid about 800 of its 1,200 strong workforce and now, it only employs 450 people. This time around I wonder if chopping more heads is going to solve their financial situation.

I suppose the alloy wheel manufacturing business is tough with competition from cheaper Asian made wheels. BBS wheels are usually sold at a premium over the Taiwan, Japanese, Malaysian etc. etc. stuff. Even their motorsport exposure, heritage and goodwill cannot overcome the average Joe’s desire for good looking wheels on a budget.

Hopefully the company will be properly restructured during receivership. According to the Court appointed receiver they are confident that BBS can overcome all problems as the business is there, “the jobs are there, car rims are used and the employees are motivated”.

Let’s hope they do succeed. I don’t wish to have BBS name bought over by some large Taiwanese wheel manufacturer who then moves all production to its factory in Taiwan. BBS would just be a badge then wouldn’t it?

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-Type 996 Porsche 911 on BBS alloys

source: autoblog.de

bbs, industry news, alloy wheels

Viewed: 889 times

Written by Rigval
Born in 1972. Married with a kid. Loves B-road drives and have driven cars from the 1950s to date.

  • 1
Eyke Jan 13 2011 01:55 PM
they r broke coz their rims are a pain in the ass to clean tongue.gif
  • 1
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