Anyway, this isn’t the first time BBS of Germany has gotten into the deep end of things. Four years ago, BBS had filed for bankruptcy. In order to save its skin then, BBS got rid about 800 of its 1,200 strong workforce and now, it only employs 450 people. This time around I wonder if chopping more heads is going to solve their financial situation.
I suppose the alloy wheel manufacturing business is tough with competition from cheaper Asian made wheels. BBS wheels are usually sold at a premium over the Taiwan, Japanese, Malaysian etc. etc. stuff. Even their motorsport exposure, heritage and goodwill cannot overcome the average Joe’s desire for good looking wheels on a budget.
Hopefully the company will be properly restructured during receivership. According to the Court appointed receiver they are confident that BBS can overcome all problems as the business is there, “the jobs are there, car rims are used and the employees are motivated”.
Let’s hope they do succeed. I don’t wish to have BBS name bought over by some large Taiwanese wheel manufacturer who then moves all production to its factory in Taiwan. BBS would just be a badge then wouldn’t it?