On 18 November 2011, BMW opened its second dedicated BMW M dealership in St. Petersburg, Russia. The first dedicated BMW M Showroom was launched in Singapore in August 2010. St. Petersburg is the second largest city in Russia after Moscow with a population of 4.8 million residents, and the sixth largest market for M automobiles. Called the Park M, the latest M dealership is responsible for the sales and maintenance of BMW M models.

Alexander Bystrov, Park M Managing Director has the following comments: "Our dealership is located in a new business district of St. Petersburg where young, modern business people leave and work. For them, speed, power and prestige are important in a car. You will find all this and more in the unique products of BMW M." The most widely sold M automobile in Russia is the BMW X6 M. Park M displays the entire BMW M model range on a surface area of 300 square metres.

BMW M, also known as M-Technik, was initially created to facilitate BMW’s racing program, which was very successful in the 1960s and 1970s. Later on, BMW M began to supplement BMW's vehicles portfolio with modified higher trim models in areas such as transmission, suspension, engine and aerodynamics. All M models are tested and tuned at BMW's private facility at the Nürburgring racing circuit in Germany.