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Text and Photos from TANGS and TAFF | 8 October 2016
The Textile and Fashion Federation Singapore has collaborated with local retailer, TANGS, to create a concept pop-up store to showcase homegrown fashion and lifestyle brands from now till April 2017.
In support of Singapore's brands and fashion designers, and to better showcase them to a broader audience, TAFF (Textile and Fashion Federation Singapore) has collaborated with local retailer, TANGS, to form a pop-up store/site-specific installation titled Zhuang - Home of Singapore Designers. 

Multi-disciplinary artist, Daryl Goh, was commissioned to create an installation in celebration of light, colour, visuals and design while incorporating projection mapping. As part of the art installation, a rotating collection of outfits designed by local designers will be projected onto a mannequin showcase, and will be updated regularly. The project aims to showcase local designer brands in a more immersive shopping experience.

The pop-up launched on 16th September, and will be situated at the fourth floor of TANGS at Tang Plaza, TANGS' Orchard Road flagship store. As a complement to the host of Singaporean fashion brands already found on the second floor, fashion labels selected for Zhuang - Home of Singapore Designs include Frontrow by Klarra, Mash Up, Revasseur and Ying The Label, along with handbags by Desti Saint.

The pop-up also features a series of award-winning lifestyle brands like Supermama, Desinere and Hinika by Jarrod Lim, uniquely local collectibles from Love SG, Now & Then, The Farm Store and The Little Drom Store, and even local candlemakers Hush Candle and niche perfumery Code Deco, among others. Throughout its seven month duration, the pop-up will see regular updates in its brand mix, with new brands constantly being thrown into the mix.

Zhuang - Home of Singapore Designers 

Where: TANGS at Tang Plaza, 4th level
When: Till April 2017, 10:30am to 9:30pm daily
Info: www.taff.org.sg

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