In total, nine Wraith Inspired by British Music motor cars will be commissioned and crafted with perfectly executed design touches, commissioned by icons of the British music scene - creating the ultimate collectors' items for the marque's patrons. Rolls-Royce will donate a proportion of the value of each motor car to charities including the Teenage Cancer Trust.
The unique designs will then be deftly crafted within the existing canvas of Wraith Inspired by Music, a collection of Bespoke motor cars, created in 2015 to celebrate Rolls-Royce's long-held standing in music folklore. Further names drawn from the pantheon of British music royalty are set to be announced in the coming months.
The Who's Roger Daltrey was so inspired by the project, he committed to commissioning two cars. The first inspired by his own personal music legacy, featuring elegantly expressed pieces of iconography from the Who's history, including the band's famous 'bullseye' logo and a laser-etched depiction of Daltrey's famous microphone swing to the car's door-flights.
For his second car Daltrey worked with artist Mike McInnerney, creator of the famous album artwork for The Who's seminal album, Tommy. For this stunning tribute to one of the 1960s' most highly regarded LPs, McInnerney will work in close collaboration with the artisans in the marque's surface finish centre to create an extraordinary expression of the album's iconic sleeve design - a piece that promises to stand alone as a notable collectors' item. This, the last of the nine cars to be built, will be auctioned for the Teenage Cancer Trust in April 2017.