The Marketing Innovation Programme is an STB funding initiative that awards and amplifies marketing campaigns that push the boundaries of innovative marketing and tell a great Singapore story.
M Social Communities aims to incorporate Singapore's arts scene into the quintessential M Social experience by providing an experiential setting for local creatives and artisans who are deeply rooted in their communities, to share their craft with visitors from around the world. Art, design and technology have always been the cornerstones of the M Social brand identity. Through this programme, M Social Singapore encourages guests to 'discover yourself' through the unique cultural characteristics of Singapore’s diverse creative community.
Beginning with the programme's launch on 2nd March 2018, the hotel’s social calendar will showcase a curated line-up of local craftsmen and creatives, each featured for two-week instalments that include exhibitions, talks and workshops. Through a variety of events, overseas guests and members of the public can interact with the works of Singapore's most creative individuals, meet them in person and learn about their inspirations and processes first-hand, thereby enriching their Singapore experience with new concepts, stories and ideas.
From music and photography, to fashion and crafts, M Social Communities' diverse spectrum of creative disciplines and shared social experiences offers exciting opportunities for guests to integrate and engage with the local community.
Says Lee Richards, Vice President of Operations, South East Asia, Millennium Hotels and Resorts, "We believe in making real-life connections in an increasingly digitised world, and M Social Communities is our way of working with local creatives to bring authentic, homegrown experiences directly to our guests. We hope to promote cross-learning and idea-sharing between Singapore’s artistic community and our guests from around the world, enabling both groups to learn and grow from each other's experiences."
Get hands-on experience throwing your very own ceramic creation under the guidance of passionate potters Delphine Sng, Eddie Yee and Mark Lee, or fold up some fun alongside self-taught origami artist Rae Lim of Paper in my Attic. Spark your creativity with hand-poured aromatherapy soya wax candles by indie candle-makers Houghton & Gough Lifestyles, or wend your way through the psychedelic dreamscape of Singapore-based illustrator Marina A.
M Social Singapore's chic interiors and communal spaces - envisioned by renowned French designer Philippe Starck to encourage social interactions - paint the perfect backdrop for the artists and guests to gather, share their craft and connect as a community.
For more information on exhibitions and events, you can check out www.msocial.com.sg or www.facebook.com/msocialsingapore.