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MCH Group | 17 May 2018
Automotive aficionado and multi-award winning actor Idris Elba explores his 'lifelong obsession' for cars in a new film for Grand Basel, the ultimate show for automotive masterpieces.
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Automotive aficionado and multi-award winning actor Idris Elba explores his 'lifelong obsession' for cars in a new film for Grand Basel, the ultimate show for automotive masterpieces. Grand Basel will commence a global tour starting this September, and the movie provides an exclusive visual preview.

In the film, Idris explores the characteristics of a car that make it a masterpiece and searches for an answer as to what gives a car its soul. The setting of the movie is highly significant, as it was shot inside the iconic Lingotto automobile factory in Turin. Viewers are reminded of the connection between the automobile and art, design, architecture and lifestyle.

Idris explores the emotional impact of the automobile, including his earliest motoring memories of pretending to drive in the back seat of his parents' car. The new film can be watched here.

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