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Skoda's History


Jujitsuka
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Just today, we learned that Skoda delivered a record number of vehicles in the first nine months of 2010, increasing its operating profit by a whopping 64%. This is what most people know about the Czech automaker; that it has been a wild success since Volkswagen took over the reins of the company. But there are others -myself included- who think the real glory of Skoda lies in its past.

 

 

 

When the Germans arrived in 1990 (this time with more peaceful intentions), Skoda really needed a strong partner if it wanted to stay afloat. The first fruit of their "love" was the updated Favorit, stamped with a "VW System" badge. That meant it had received fuel injection, instead of a carburetor, and a slightly updated interior. It was better than the original Favorit, launched in 1987, but still a long way from being a good car.

 

 

A decade later, the firm's range includes cars like the Fabia, Octavia and Superb. Skoda's modern day success is anything but a coincidence. The Czechs worked diligently under German supervision. And today they build cars that some consider being better than Volkswagens. Talk about a student surpassing his master

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Perhaps should learn from the Korean on how to do Marketing in the Asian market.

 

Product is there but the "reach" isn't there.

 

Regards,

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Just today, we learned that Skoda delivered a record number of vehicles in the first nine months of 2010, increasing its operating profit by a whopping 64%. This is what most people know about the Czech automaker; that it has been a wild success since Volkswagen took over the reins of the company. But there are others -myself included- who think the real glory of Skoda lies in its past.

 

 

 

When the Germans arrived in 1990 (this time with more peaceful intentions), Skoda really needed a strong partner if it wanted to stay afloat. The first fruit of their "love" was the updated Favorit, stamped with a "VW System" badge. That meant it had received fuel injection, instead of a carburetor, and a slightly updated interior. It was better than the original Favorit, launched in 1987, but still a long way from being a good car.

 

 

A decade later, the firm's range includes cars like the Fabia, Octavia and Superb. Skoda's modern day success is anything but a coincidence. The Czechs worked diligently under German supervision. And today they build cars that some consider being better than Volkswagens. Talk about a student surpassing his master

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i don't know if singaporeans are too brand-snobs, or is the dealer not doing a good enough job.

 

in europe, skoda is recognised as a value for money and reliable brand, constantly scoring top marks in JD power survey.

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i don't know if singaporeans are too brand-snobs, or is the dealer not doing a good enough job.

 

in europe, skoda is recognised as a value for money and reliable brand, constantly scoring top marks in JD power survey.

 

Both I guess.

 

I believe that if there is good marketing and promotion, allied with value for money products (which I believe they do), Skoda may be a success.

 

But it's going to be hard. Singaporeans (and Asians I guess) are quite stubborn by nature. There are still some who don't trust Korean cars.

Edited by Benarsenal
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