Ferrari to limit sales to boost brand exclusivity

[Darthrevan]

 

Ferrari will limit sales of its high-performance street cars this year to protect the brand's aura of exclusivity, chairman Luca Montezemolo said on Wednesday.

 

Wealthy people around the world are snapping up Ferrari's and the company is worried the brand might lose its appeal as a symbol of rarefied luxury. As a result, it will scale back production to below 7,000 units this year, compared with 7,318 last year.

 

"The exclusivity of Ferrari is fundamental for the value of our products," Mr Montezemolo told journalists at the company headquarters near Modena, in northern Italy. "We don't sell a normal product. We sell a dream."

 

Ferrari sales were up 4 per cent in the first quarter, to 1,800 units. Montezemolo said he will provide a detailed outlook in the coming months but estimated the drop in unit sales this year will be greater than 1 per cent or 2 per cent.

 

Source: http://www.straitstimes.com/breaking-news/...sivity-20130509

[Deckbuild]

Just like our COE

[Tianmo]

means they going to increase price lor............... [laugh]

[Moredhel]

COE: "We don't sell a product, we sell a dream."

[Deckbuild]

means they going to increase price lor............... [laugh]

 

Maybe they can look into our COE system, open bidding style to buy Ferrari

[Tianmo]

Maybe they can look into our COE system, open bidding style to buy Ferrari

 

 

those can buy falali no worry abt bidding lah............ [laugh]

[Deckbuild]

those can buy falali no worry abt bidding lah............ [laugh]

 

But no enuff falali for them wor [laugh]

[Sp4wn]

idk.. quite a few of the ferrari drivers i know have become lamborghini converts ... perhaps has to do with Eurosports service ...

one of my bosses was telling me when he wanted to buy a ferrari long time ago, he was quite taken aback by the treatment ... (but iirc he still wound up buying anyway)

[Tianmo]

But no enuff falali for them wor [laugh]

 

 

lesser by 318 a year.............SG mayb get 1 less only............ [laugh]

[Icedbs]

Lucky I never ever dream of ferrari.

 

So no need to buy that dream.

Edited May 9, 2013 by Icedbs

[Thaiyotakamli]

This kind of dream i just rent it for a day will do and rest of money shall put into a good use

[Theredstar]

Lucky I never ever dream of ferrari.

 

So no need to buy that dream.

 

 

never say never wo

when it becomes a possibility

suddenly it becomes just another purchase

 

chum change!!

[VellfireS]

This kind of dream i just rent it for a day will do and rest of money shall put into a good use

 

I want to rent also bo lui..

[Thaiyotakamli]

I want to rent also bo lui..

If one day no money then try at mbs only 250. Quite worth it

[VellfireS]

If one day no money then try at mbs only 250. Quite worth it

 

self-drive or tio tompang?

[Thaiyotakamli]

self-drive or tio tompang?

Self drivr but u must be 25 above hahaha

go and see their web think have

[Deckbuild]

I want to rent also bo lui..

 

MBS can help you on this dream

[Tiger1]

2 words......wet dream. Tam.