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In-N-Out Burger


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Eager fans queue for In-N-Out burgers at pop-up store hours before opening
PUBLISHED ON NOV 12, 2014
BY AUDREY TAN
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SINGAPORE - A popular burger chain from America is in town again, and fans eager to get a taste of the succulent meat patties turned up in droves hours before the pop-up store even opened on Wednesday morning.
An advertisement in a local newspaper on Tuesday had said the In-N-Out Burger pop-up store would start selling their famous burgers from 11am till 3pm at Timbre@Gillman - a restaurant and nightlife venue near Labrador Park.
But as early at 7.30am, queues were already beginning to form. When The Straits Times visited the scene at 9am, there were about 50 people in the queue. The number swelled to almost 100 by 9.45am.
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Student Alicia Lim, 19, enjoying her double-double burger. -- ST PHOTO: AUDREY TAN
Red wristbands, which entitled each customer to buy one burger, were distributed at about 9.30am.
Representatives giving out the bands said they will be giving them out until stocks run out, and said they did not know how many burgers they had.
Even the hot weather could not dampen the spirits of hungry fans in the queue. Most were seen clad in T-shirts and shorts or jeans, with some holding umbrellas, and appeared to be students on holiday or working adults on their day off.
"I last tried the burger in San Francisco about four to five years ago, and I really enjoyed the fries there. I heard they might be serving set meals at $7, which might come with the home-cut fries," Ms Kris Lim, 32, who was the first in line, told The Straits Times. The business owner started queuing at 7.30am.
Customers were eager to get their hands on at least one of the three burger flavours on offer - Double-double (a burger with two beef patties), Animal-Style (a burger with ingredients such as a mustard cooked beef patty) and Protein-Style (a burger wrapped in lettuce instead of a bun).
A burger costs between $3 and $5, while set meals range from $5 to $7. These include a burger, chips and a drink.
Known for fresh, made-to-order burgers, the family-run chain is famous for setting up stores on the West Coast of the United States. It was started in 1965, with the first outlet popping out in Baldwin Park, California.
Wednesday's pop-up store is the second the burger chain has held in Singapore. In July 2012, a similar store was set up in Boat Quay with the aim of finding out if it would be a good idea to open an eatery here.
Back then, all 300 wristbands were snapped up within five minutes. Those who had been unsuccessful in getting their hands on the red wristbands were seen offering up to $50 to other patrons just to get the chance to buy a burger.
Fans hoping to see the chain set up a permanent shop here may be disappointed. In an e-mail reply to The Straits Times on Wednesday, a spokesman said the chain does not have any immediate plans to open permanent restaurants in Singapore but "these special events will help us make future decisions".
With additional reporting by Chew Hui Min

 

 

 

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what a name...in and out.....make me thinking otherwise... [sly]

 

LOL... do they sell hot dog as side dish? this would be more appropriate [thumbsup]

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Never heard of it till this thread posted on mcf. Maybe queue will be even longer after this. :ph34r:

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没事,没事, 正常的

 

 

 

Marketing really very important ... Limited Edition - Limited Period Only - While Stocks Last ... These are Magical Words.

 

No wonder some Ang Moh see us Asian damn good to Bluff ... 😂

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Marketing really very important ... Limited Edition - Limited Period Only - While Stocks Last ... These are Magical Words.

 

No wonder some Ang Moh see us Asian damn good to Bluff ... 😂

 

Some more moon comes from outside countries always very round...

 

外国的月亮是圆的

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Marketing really very important ... Limited Edition - Limited Period Only - While Stocks Last ... These are Magical Words.

 

No wonder some Ang Moh see us Asian damn good to Bluff ... 😂

 

What the customers pay, most goes to marketing, branding etc, very little left for the actual food, let alone nutrition values.

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Marketing really very important ... Limited Edition - Limited Period Only - While Stocks Last ... These are Magical Words.

 

No wonder some Ang Moh see us Asian damn good to Bluff ... 😂

 

Isn't this Xiao mi's tactic too?

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Isn't this Xiao mi's tactic too?

 

Its everyone's tactic these days ...

 

Reminds me of my Niece some time back ... She paid top dollar for this Limited Edition or Blue Edition Handbag from Burberry ... something like that ...

 

Out of curiosity I asked ... whats the difference? ... "The Color is Blue instead of Black normally" ... so I replied, "Did it ever occur to you that it could have been a manufacturing fault & your Limited Edition was in fact a reject or a defective product?" ...

 

Its been some time now & she still doesn't talk to me till this day ... 😂

 

Some people really damn good to Bluff ... 😂

 

http://youtu.be/QK8mJJJvaes

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what a name...in and out.....make me thinking otherwise... [sly]

 

 

dun humsupp lah.

 

it means after u eat it, u get the shitz....... [:p]

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Wonder why they keep doing these pop-ups? Opening one soon in S'pore? Dun think they have any overseas branches.

 

The burgers are good... Doesn't taste bland & one dimensional like the Macs & BK ones.

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Why can't they just open a restaurant here. Come here, offer the ad hoc burger stand a few hours then bye bye see you next year..

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