Jump to content

  • Search this thread
  • Reply to this topic
57 replies to this topic | 517 praises

#1

Posted 03 January 2018 - 05:18 PM

Carbon82

How many of you actually pay attention to automotive brand or their logo, and are curious how a car model get it name? The key objective of this thread is to allow us to share what we know about a particular brand, model and/or it logo. Let me start with the follow brands. More to be added.

 

 

Alfa Romeo

 

I own up first, I didn't know that the word ALFA is actually an abbreviation, which stand for Anonima Lombarda Fabbrica Automobili, whereas ROMEO is the name of a Neapolitan Entrepreneur, Nicola Romeo (who take control of the company in 1915), instead of it founder, Alexandre Darracq. I will skip the history part, as I don't wish you to fall asleep (as I normally do during history lesson [:p]).

 

But the most interesting part is with it logo, and again I have to admit, I have all the while thought that the snake-like creature on the right side of the logo is spitting fire, while the "fire" it is actually a human at the mouth of the "snake"! :wacko:

 

alfaromeooriginsevolution.jpg

 

So have anyone managed to guess how the logo come about? Why is something so cruel being featured on the company logo? OK, there is 2 version of the story actually.

 

Version #1: From Wikipedia

Alfa Romeo's logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan: a red cross, from the emblem of Milan, and the biscione (a heraldic charge showing on argent an azure serpent in the act of consuming a human; usually a child and sometimes described as a Moor or an Ottoman Turk), a crowned viper swallowing a Moor—emblem of the House of Visconti, rulers of the city in the 14th century.

 

stemma-milano.jpg200px-Arms_of_the_House_of_Visconti_%281

 

Version #2: From Alfa Romeo

On the left: the red cross on white field is the symbol of Milan, the hometown of Alfa Romeo.
 
On the right: the symbol of one of the most important families in the history of Milan (and Italy), the Visconti family – the family that ruled Milan. There are a lot of legends about the origins of this heraldic symbol, representing a mythological animal with a human in his mouth (some believe it to be a dragon, but most likely a snake). During the time of the crusades, Otone Visconti , the founder of Visconti Family and a knight, fought against a noble Saracen knight (nomad from the Syrian Desert that bordered the Roman Empire). Otone beat the Saracen knight and, following the tradition, took the symbols the Saracen carried on his shield: a snake with a human in his mouth. At first glance, it looks like the snake is eating the human. Instead, the human is coming out of the snake a "new man," purified and renewed.
 
The meaning: The snake is a circular animal (a snake can assume a circular position) and is an animal of the changing – able to change his skin regularly and totally renew or rebirth himself.
 
 
 
BMW
 
2685729651_32615b5b9b_b.jpg
 
OK, I believe most, if not all MCFer knew that BMW stands for Bavarian Motor Works (Bayerische Motoren Werke in German). But how does the blue propeller styled logo come about?
 
Although some associated it with a spinning aircraft propeller (BMW was once in aviation business too - producing aircraft engine under Rapp Motorenwerke), it is actually derived from the logo of Rapp Motorenwerke, from which the BMW company grew, whereas blue and white is the official colors of the Bavarian flag.
 
f89458fb03a26bed2427be7dd204cfbc.jpgflag-world-bavaria-crest.gif
 

BabyBlade, kdash, Buadongdong, Aaronlkl, Laserjet, F355, Akula and 10 other members praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#2

Posted 03 January 2018 - 05:25 PM

Soya
  • Soya
    2Fast2Furious
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    29,948
      Joined: 16 August 2002
      Posts: 19,323
     
I’m more curious on how Kia became King Long....
BanCoe praised this

#3

Posted 03 January 2018 - 05:29 PM

kdash
  • Premium member
    kdash
    2Fast2Furious
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    54,585
      Joined: 11 October 2017
      Posts: 9,806
     

thanks for the interesting info, bro!  [thumbsup]

 

i will also post some interesting stuff here if time permits. 


Sienta X 2009, Sienta Hybrid X 2017
PSA: Get car cam if you still have not done so...
PSA2: Apply for vCashcard...

#4

Posted 03 January 2018 - 06:30 PM

DACH
  • DACH
    2Fast2Furious
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    50,481
      Joined: 16 October 2016
      Posts: 15,446
     
I guess this thread is going to cover from A-Z. 😂
Dream car: Lamborghini Murcielago 6.2

#5

Posted 03 January 2018 - 07:00 PM

Phang
  • Premium member
    Phang
    6th Gear
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    3,286
      Joined: 07 February 2003
      Posts: 986
     

I guess this thread is going to cover from A-Z. ð

he skipped Audi and Bentley leh...

#6

Posted 03 January 2018 - 07:04 PM

DACH
  • DACH
    2Fast2Furious
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    50,481
      Joined: 16 October 2016
      Posts: 15,446
     

he skipped Audi and Bentley leh...

I think he haven't done with A yet. 😂
Dream car: Lamborghini Murcielago 6.2

#7

Posted 04 January 2018 - 07:31 AM

Carbon82
Porsche 911 get its name because of... ... Peugeot?!

The numbers 9,1, and 1 in succession may have some unsettling connotations for most people, but for car enthusiasts, they represent something great. The Porsche 911 is one of those rare cars that defines a brand, in this case one of the most respected and enduring makers of sports cars.

But the 911 wasn't always the 911. Porsche's flagship was originally called the 901, and debuted under that name at the 1963 Frankfurt Motor Show. The car was a hit at Porsche's home show, and the company promised to start production the following year. Around 80 preproduction 901s were built, before Porsche received a letter from Peugeot.

The French automaker argued that it had exclusive rights to car names consisting of three numbers with a zero in the middle. Indeed, Peugeot still uses that naming scheme to this day. Porsche had already ordered a mess of metal 9s, 0s, and 1s for the cars' badges, and didn't want them to go to waste. So it changed "901" to "911," and the rest is history.

BTW, this is piece of info is from Porsche, as seen in the video below.


Edited by Carbon82, 04 January 2018 - 07:38 AM.

<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#8

Posted 04 January 2018 - 12:28 PM

Carbon82

SEAT

 

Yes, you guess it correctly, the brand name is also an abbreviation, which stands for Sociedad Española de Automóviles de Turismo (Spanish Touring Car Company - in English). But the interesting part with SEAT is that it many of it models are actually named after places in Spain.

 

Alhambra

wzuf0Se.png

seat_alhambra_8.jpeg

 

 

Altea

cYbeOpw.png

autowp.ru_seat_altea_40.jpeg

 

 

Arona

Nkqutux.png

seat_arona_4.jpg

 

 

Ateca

wyHu4R3.png

seat_ateca_6.jpg

 

 

Córdoba

c6uFHIZ.png

seat_cordoba_13.jpg

 

 

Ibiza

VsNHxq3.png

seat_ibiza_fr_42.jpg

 

León

dQ7ZHiQ.png

autowp.ru_seat_leon_fr_33.jpeg

 

 

Málaga

raVQXLJ.png
seat_malaga_2.jpeg
 
 

Marbella

w27vXRV.png
autowp.ru_seat_marbella_uk-spec_1.jpeg
 
 

Ronda

ndhrxsa.png

seat_ronda_crono.jpg

 

Toledo

6BmNfUB.png

seat_toledo_1_1.jpeg

 

 


Angcheek, Spring and Newbie26 praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#9

Posted 05 January 2018 - 05:00 PM

Carbon82

Ferrari

 

ferrari-70th-anniversary-logo-design.png

b0d22d2b980a1295fda29a269f1734c0.jpg

 

No matter which version of the logo you could have found on any Ferrari model, 1 feature, or rather, creature / animal, remain unchanged, and yes, it is the pouncing horse... And here is what from the horse's mouth Enzo Ferrari:

 

The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the first world war. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.
 
- The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes.
 
- Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena.
 
Khjlo1g.jpg
 
 
About the naming of Ferrari model, it can be basically classified into 3 main categories.
 
1. Based on the cubic capacity of one of the engine’s cylinders (mostly for V12 model), e.g.
- 125 (1,497cc V12)
- 159 (1,903cc V12)
- 166 (1,995cc V12)
- 195 (2,341cc V12)
- 212 (2,562cc F12)
- 225 (2,715cc V12)
- 250 (2,953cc V12)
- 275 (3,286cc V12)
- 290 (3,491cc V12)
- 308 (2,926cc V8)
- 315 (3,783cc V12)
- 330 (3,967cc V12)
- 335 (4,023cc V12)
- 340 (4,101cc V12)
- 342 (4,101cc V12)
- 365 (4,390cc V12)
- 375 (4,522cc V12)
- 400 (4,823cc V12)
- 410 (4,963cc V12)
- 412 (4,943cc V12)
- 456 (5,474cc V12)
- 488 (3,902cc V8)
- 500 (1,985cc IL4)
- 625 (2,498cc IL4)
- 735 (4,412cc IL6)
- 857 (3,432cc IL4)
- 860 (3,432cc IL4)
 
2. Based on engine displacement and no. of cylinders (mostly for V6 & V8 model), e.g.
- 206 (2.0L V6)
- 208 (2.0L V8)
- 246 (2.4L V6)
- 312 (3.0L F12)
- 328 (3.2L V8)
- 348 (3.4L V8)
- 458 (4.5L V8)
- F512 (5.0L F12)
 
3. Based on total engine capacity, e.g.
- 360 (3.6L)
- F430 (4.3L)
- 550 (5.5L)
- 575 (5.75L)
- 599 (5,99L)
 
Other naming method, e.g.
- F355 (3.5L 5V)
- 812 Superfast (800ps V12)

Mercs and kdash praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#10

Posted 07 January 2018 - 02:40 AM

DACH
  • DACH
    2Fast2Furious
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    50,481
      Joined: 16 October 2016
      Posts: 15,446
     

Mazda

 

Years 1934–1936

 

Mazdalogo1936.jpg

 

The first registered corporate logo, which appeared on three-wheel trucks in 1936.

 

Years 1936–1962

Mazdalogo1936-tripleM.jpg

 

The first stylized branding. The three mountains (representing Hiroshima) also form the Latin alphabet letter M, which is duplicated three times for "Mazda Motor Manufacturer". The long side extensions represent wings for agility and speed.

 

Years 1962–1975

 

180px-1960_Mazda_M_badge.svg.png

 

Symbol and corporate mark as seen on most Mazda cars from the Mazda R360 until 1975.

 

Years 1975–present

 

Mazda1.png

 

Between 1975 and 1991, Mazda did not have an official symbol, only a stylized version of its name; the previous blue "m" symbol was still used in some dealerships up until the 1980s, but later on a plain blue square next to the Mazda name was often used on dealer signs and documentation.

 

Years 1991–1992

 

Mazda2.png

 

In 1991, Mazda adopted a corporate symbol which was to represent a sun and a flame standing for heartfelt passion. This is commonly referred to in Mazda enthusiast circles as the "cylon" logo.

 

Years 1992–1997

 

Mazda_brand_logo_%281992%E2%80%931997%29

 

Shortly after the release of the new symbol, the design was smoothed out to reduce its similarity to Renault's. This is sometimes referred to as the "eternal flame" logo. It also represented the design of the rotary engine that Mazda was famous for.

 

Years 1997–present

 

567px-Mazda_logo_with_emblem.svg.png

 

A redesigned winged "M" to symbolize Mazda with stretched wings.


Carbon82 praised this
Dream car: Lamborghini Murcielago 6.2

#11

Posted 07 January 2018 - 12:40 PM

Carbon82

I’m more curious on how Kia became King Long....

 

I have the informal answer for you. It all started from the Kia Forte and Koup, back in 2009. When these new Kia was launched, many was drawn to the car by it new age design (it spark a new design language, under the leadership of it new Chief Design Officer, Peter Schreyer - previously from Audi), and the value for money package.

 

autowp.ru_kia_forte_8.jpeg

 

kia_forte_koup_83.jpg

 

Well then, people start to complain about how plain, if not ugly, the badge look, and it sort of spoil the look of the otherwise nice car. So some forumers over at Kia Forum (I forgot was it the one in Singapore or Malaysia) start to search online for a replacement badge (might not have to be Kia - e.g. like the eagle on Harrier, or "W" on Wish, just something nicer), and they spotted the one used in Korea...

 

kia-logo.jpg

 

and another aftermarket one (known as 3.0 K emblem)

 

Kia-K-Logo-1.jpg

 

 

I have to say the 3.0 K badge does look 100x better than the original word base logo... [nod]

kia-logo.jpg

 

It is not exactly the same as King Long if you long closer...

5187368861_73e643a5ce_b.jpg


Edited by Carbon82, 07 January 2018 - 12:55 PM.

Mercs, Newbie26, kdash and Freeder praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#12

Posted 07 January 2018 - 01:23 PM

Fitvip
  • Fitvip
    Turbocharged
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    9,534
      Joined: 16 October 2004
      Posts: 4,601
     

I have the informal answer for you. It all started from the Kia Forte and Koup, back in 2009. When these new Kia was launched, many was drawn to the car by it new age design (it spark a new design language, under the leadership of it new Chief Design Officer, Peter Schreyer - previously from Audi), and the value for money package.

 

autowp.ru_kia_forte_8.jpeg

 

kia_forte_koup_83.jpg

 

Well then, people start to complain about how plain, if not ugly, the badge look, and it sort of spoil the look of the otherwise nice car. So some forumers over at Kia Forum (I forgot was it the one in Singapore or Malaysia) start to search online for a replacement badge (might not have to be Kia - e.g. like the eagle on Harrier, or "W" on Wish, just something nicer), and they spotted the one used in Korea...

 

kia-logo.jpg

 

and another aftermarket one (known as 3.0 K emblem)

 

Kia-K-Logo-1.jpg

 

 

I have to say the 3.0 K badge does look 100x better than the original word base logo... [nod]

kia-logo.jpg

 

It is not exactly the same as King Long if you long closer...

5187368861_73e643a5ce_b.jpg

KIA is an abbreviation too. I remember it stands for Korean Integrated Automotive, but wiki has a different version! 

 

PROTON too is an abbreviation!


Edited by Fitvip, 07 January 2018 - 01:26 PM.


#13

Posted 07 January 2018 - 04:48 PM

Sdf4786k
  • Premium member
    Sdf4786k
    Turbocharged
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    9,238
      Joined: 26 December 2007
      Posts: 3,984
     

SEAT

 

Yes, you guess it correctly, the brand name is also an abbreviation, which stands for Sociedad Española de Automóviles de Turismo (Spanish Touring Car Company - in English). But the interesting part with SEAT is that it many of it models are actually named after places in Spain.

 

Alhambra

wzuf0Se.png

seat_alhambra_8.jpeg

 

 

Altea

cYbeOpw.png

autowp.ru_seat_altea_40.jpeg

 

 

Arona

Nkqutux.png

seat_arona_4.jpg

 

 

Ateca

wyHu4R3.png

seat_ateca_6.jpg

 

 

Córdoba

c6uFHIZ.png

seat_cordoba_13.jpg

 

 

Ibiza

VsNHxq3.png

seat_ibiza_fr_42.jpg

 

León

dQ7ZHiQ.png

autowp.ru_seat_leon_fr_33.jpeg

 

 

Málaga

raVQXLJ.png
seat_malaga_2.jpeg
 
 

Marbella

w27vXRV.png
autowp.ru_seat_marbella_uk-spec_1.jpeg
 
 

Ronda

ndhrxsa.png

seat_ronda_crono.jpg

 

Toledo

6BmNfUB.png

seat_toledo_1_1.jpeg

the ronda looks like a Fiat 


Edited by Sdf4786k, 07 January 2018 - 04:49 PM.


#14

Posted 08 January 2018 - 01:08 PM

Carbon82

Audi

 

So the 4 rings in Audi was for this,

 

 

or this,

 

 

or...

 

 

 

Sorry, none of the above. It represent the 4 companies that formed Auto Union, the predecessor of Audi. And the 4 companies were:

 

Audiwerke GMBH

200px-Audi1.png

 

August Horch & Cie

Horch-logo.png

 

DKW (Dampf Kraft Wagen)

DKW-logo.png

 

Wanderer-Werke AG

Wanderer-logo.png

 

And this is how the logo transform over the years. 

History_Of_Audi_Logo_1.jpg


Spring and AltisOwner praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#15

Posted 08 January 2018 - 04:08 PM

xinz
  • Premium member
    xinz
    3rd Gear
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    455
      Joined: 21 June 2017
      Posts: 150
     

Brands distribution

Attached Thumbnails

  • bi-graphicscar-brands-web.png

kdash, DACH, Atrecord, Pocy and F355 praised this

#16

Posted 08 January 2018 - 11:37 PM

Toeknee_33
  • Premium member
    Toeknee_33
    6th Gear
    The points of the user determines the rank. The higher the points, the higher the rank.
    Author Image
    The bar represents the rank and points of the user. The longer the bar, the higher the rank and points.
     
    Points:
    Points are accumulated from other users who Praise or Disliked this users' posts.
    4,095
      Joined: 04 March 2003
      Posts: 851
     

Brands distribution

Some changes since:

Geely - Proton, Lotus, Lynk&Co
PSA - Opel, Vauxhall (not GM amymore)
Renault - Alpine

Do we consider Ferrari still part of FCA? Or is it separate after floating it on stock market?
xinz praised this

#17

Posted 09 January 2018 - 01:51 PM

Carbon82

Some changes since:

Geely - Proton, Lotus, Lynk&Co
PSA - Opel, Vauxhall (not GM amymore)
Renault - Alpine

Do we consider Ferrari still part of FCA? Or is it separate after floating it on stock market?


And depending if you are looking at firms with controlling stake or not. Other relationships in the automotive world includes:

- Daihatsu owned part of Perodua
- Toyota owned part of Subaru
- Nissan is the largest single investor in Mitsubishi Motor
- BMW own 50% of Brilliance Auto
- Suzuki owned >50% of Maruti
- Mahindra owned 70% of Ssangyong

And quite a few others...

Edited by Carbon82, 09 January 2018 - 01:59 PM.

Angcheek, Newbie26 and Mercs praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#18

Posted 10 January 2018 - 11:05 AM

Carbon82

Subaru

 

Subaru-logo-2001-2560x1440.png

 

The name Subaru is Japanese, meaning ‘unite’. It’s also a term for a cluster of six stars in the Taurus constellation, named 'Pleiades' by the ancient Greeks. According to Greek mythology, these stars were once Atlas’ daughters. The six-star cluster featured in the Subaru badge design is known in Japan as mutsuraboshi, meaning ‘six stars’.
 
Cars under the Subaru brand are manufactured by an auto wing of the FHI group (Fuji Heavy Industries Co.), one the largest transportation conglomerates in Japan.
 
Each star in the logo represents one of the companies that formed this group back in 1953. In fact there were five companies, each having its own unique specialization (Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo). The sixth, and also the largest, star in the Pleiades constellation visualizes the parent company that appeared as a result of this merger – Fuji Heavy Industries (FHI).
 
Subaru was the first automobile brand to use a Japanese word as its name.
 
58e02b65-0dcc-48e3-adb2-4a4b462395c3.jpg9600096fbe6ba7ff44cd60ec111351fe.jpg
 
 

KIA is an abbreviation too. I remember it stands for Korean Integrated Automotive, but wiki has a different version! 

 

PROTON too is an abbreviation!

 

I am not sure about KIA, but PROTON is for Perusahaan Otomobil Nasional (National Automobile Company). [nod]

 

 

the ronda looks like a Fiat 

 

Technically, it is based on a Fiat.

 

SEAT Ronda was a restyled SEAT Ritmo which in its turn derived from the Fiat Ritmo / Strada. However, in 1983 the Arbitration Chamber of Paris (subsequent to the acrimonious split between FIAT and SEAT) judged that the differences between those cars were important enough so as not to consider the Ronda to be a rebadged Ritmo. The most visible external design differences between a Ritmo and a Ronda are rectangular headlights on the Ronda in place of the round ones featured on the Ritmo, different tail lights and panels, and changed door handles. Mechanically, there were also some minor differences, mostly due to the use of Spanish-built engines and other parts.

 

SEAT Ronda

seat_ronda_p_7.jpg

 

SEAT Ritmo

seat_ritmo_crono.jpg

 

Fiat Ritmo / Strada

autowp.ru_fiat_ritmo_65_5-door_1.jpegautowp.ru_fiat_strada_5-door_2.jpeg


Edited by Carbon82, 10 January 2018 - 11:23 AM.

kdash, Angcheek, Newbie26 and Mercs praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#19

Posted 12 January 2018 - 03:28 PM

Carbon82

Want to guess which automotive brand this ornament belongs too?

 

82578_Auto_Front_3-4_Web.jpg

 

If you have no idea (wild guess not allowed [:p]), you are not alone, as probably only 2 - 3 vehicles featured it back in 1909 / 1910. Now the answer is...

 

8235100315_75e6bf04c1_b.jpg

 

Known as The Whisper, it was the first bonnet ornament created by Charles Robinson Sykes, a sculptor engaged by a Rolls-Royce Silver Ghost owner (John Walter Edward Douglas-Scott-Montagu) back in 1909. And the unbelievable part is that the lady featured on this ornament could be a 小三 (mistress) of Montagu, whom was a conservative politician (2nd Baron Montagu of Beaulieu).

 

Sykes chose Eleanor Velasco Thornton (Montagu's secretary) as his model. Sykes originally crafted a figurine of her in fluttering robes, having placed one forefinger against her lips – to symbolize the secret of their love affair. The figurine was consequently named The Whisper and is on display at the National Motor Museum in Beaulieu.

 

1925_Rolls-Royce_Phantom_I_Whisper_Masco

 

Rolls-Royce

rolls-royce.jpg

 

So how does the current Spirit of Ecstasy come about to be on modern Rolls Royce?

 

il_fullxfull.1013166470_jpa7.jpg

 

By 1910 personal mascots had become the fashion of the day. Rolls-Royce were concerned to note that some owners were affixing "inappropriate" ornaments to their cars. Claude Johnson, then managing director of Rolls-Royce Motor Cars, was asked to commission a more dignified and graceful mascot.
 
He turned to Sykes to produce a mascot which would adorn all future Rolls-Royce cars and become generic to the marque, with the specifications that it should convey "the spirit of the Rolls-Royce, namely, speed with silence, absence of vibration, the mysterious harnessing of great energy and a beautiful living organism of superb grace..."
 
Sykes chose to modify The Whisper into a version similar to today's Spirit of Ecstasy. He called this first model The Spirit of Speed. Later, Charles Sykes called it "A graceful little goddess, the Spirit of Ecstasy, who has selected road travel as her supreme delight and alighted on the prow of a Rolls-Royce motor car to revel in the freshness of the air and the musical sound of her fluttering draperies."
 
In February 1911 Sykes presented to Rolls-Royce the "Spirit of Ecstasy", which was easily recognizable as being a variation on the theme of "The Whisper". The similarity was hardly coincidental because the model for both had been Miss Thornton. The sculptor's signature appeared on the plinth and were either signed "Charles Sykes, February 1911" or "Feb 6, 1911" or "6.2.11". Even after Rolls-Royce took over the casting of the figures in 1948 each Spirit of Ecstasy continued to receive this inscription until 1951.
 
 
OK. just for fun, you may like to check out this site to see what are the other one-off Rolls-Royce ornament created by their owners... some of them may appears offensive, so click at your own risk... :XD:

Edited by Carbon82, 12 January 2018 - 03:38 PM.

Freeder, Angcheek, Mercs and Newbie26 praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.

#20

Posted 15 January 2018 - 04:52 PM

Carbon82

Mercedes-Benz

 

0jdtJEU.png

 

 

So what does the three-pronged star actually mean?

 

According to the company, it represents the automaker’s drive toward universal motorization with its engines dominating the land, sea, and air (three points).

 

 

But beyond the simple explanation provided, the 3 point star has a more sentimental background, and has proven over the century that it is indeed a Lucky STAR!!!

 

Gottlieb Daimler originally founded Daimler-Motoren-Gesellschaft (DMG) in 1890, while Carl Benz began Benz & Cie in 1883. Both businesses laid the foundation of motorized vehicle transportation. After Daimler passed away in 1900, chief engineer Wilhelm Maybach took over and brought on racing enthusiast Emil Jellinek as a partner. Jellinek’s daughter Mercédès–a Spanish girl’s name meaning “grace”–was the inspiration for the later trade name.

 

In 1909, Daimler’s sons Paul and Adolf recalled an 1872 picture postcard sent by their father to their mother with a three-pointed star marking the location of his house in Germany with the explanation that one day the star would shine over his factory and bring prosperity. DMG took the star as the company’s logo, trademarking three- and four-pointed stars but only using the three-pointed one. The logo began with a blue color but was changed to its signature silver after its involvement in the first Grand Prix at the Nürburgring in 1934.
 
At the same time, Benz & Cie trademarked its own logo: a laurel wreath surrounding the company’s name.
 
When the merger between DMG and Benz & Cie occured in 1926, the company logos combined to become a laurel wreath surrounding a three-pointed star. The company became known as Daimler-Benz AG, later Mercedes-Benz using its trade name.
 
Mercedes-Benz-emblem-1926-1920x1080.png

Edited by Carbon82, 15 January 2018 - 05:00 PM.

Mercs and xinz praised this
<!-- isHtml:1 -->Behaviour shapes attitudes, and over a period of time, solidifies into beliefs.


Back to General Car Discussion  ·  Cars Top Reply to this topic
SgCarMart Quotz



Quick Reply



Tags: brand, model, logo, automotive and 1 more...

2 user(s) are reading this topic

0 members, 1 guests, 0 anonymous users


    Google (1)