The biggest pro for me is the sound. My stock speakers sounded good with the factory head unit, however they blast like brand new high end speakers with the Dynavin. A close second is the feature set; the iPod integration is the best that I saw in any unit, and it sure beats the axillary input mod kit that I was running beforehand. The sound from the iPod is great. Also keep in mind that it has a USB input, not an iPod input. Plug in an external hard drive or thumb drive and you're good to go, too. The addition of the Bluetooth connectivity was a major selling point, and it delivers a great convenience that I would really miss now that I'm used to it. I can leave my phone out of reach and I can still answer it if it rings. However, the biggest con is the user interface- it does take a bit to learn the ins and outs, but once you do, very few times is it a bother. The pros VASTLY outweigh the cons, and the price is far below what I would expect for a unit with this feature set. iPod, Bluetooth, CD, HD & Satellite Radio ready - there really aren't any features left for you to want! I purchased it with the wiring harness and the dash kit and it looks quite nice.