If you were to ask someone what mass produced auto brand symbolizes the word luxury and you're most likely to hear Mercedes-Benz. Not surprising because when it comes to luxury design in the automotive industry, Mercedes is undeniably one of the best. From the cabin space right up to the exterior styling, a Mercedes just exhumes touches of luxury.
Mercedes knows that well too and their design department has brought their unmistakable styling and high quality standards to the Milan Furniture Fair with a collection of designer furniture.
Mercedes Benz has collaborated with Formitalia Luxury Group, a leading Italian furniture manufacturer to create a collection of furniture under the Mercedes Benz Style label. According to Gorden Wagener, head of design at Mercedes Benz, both Formitalia and Mercedes Benz stand for top quality and exquisite workmanship which embodies luxury and passion. The company is pleased to work with Formitalia in creating the first Mercedes Benz Style furniture collection.
The furniture collection, which was developed with Formitalia’s designers, comprises of a sofa, a dining table, a lounge chair, various type of chairs, a shelf unit, a chest of drawers and a bed. The items are manufactured from the very same materials used in the automotive industry and their styling is borrowed from automotive design cues. Every item will wear a subtle logo of the German automaker, just to remind people who is behind these luxurious items.
All the furniture pieces are built by Formitalia and will be sold worldwide via exclusive furniture stores, showrooms and interior design stores starting from October this year.
As for the Mercedes Benz Style label, the division has been developing designs for other products, in cooperation with other partners, since 2010. In 2011, their first product, the EC145 Mercedes Benz Style helicopter by Eurocopter, was launched.
The interior of the luxury helicopter was designed for business and private use. Mercedes Benz Style label products range from the transport industry, designer furniture, lifestyle products and also industrial design.
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