Jump to content

GM pulls out from Facebook advertisement

GM pulls out from Facebook advertisement

SYF77

946 views

monthly_05_2012/blogentry-60386-1337205814.jpg

blogentry-60386-1337205750_thumb.jpg

General Motors (GM) has decided to pull its advertising campaigns from Facebook, citing that their paid advertisement had little effect on customers. The move comes just days ahead of Facebook's initial public offering.

 

blogentry-60386-1337205777_thumb.jpg

GM spokesman, Pat Morrissey, commented that the automaker is reassessing its Facebook advertising and clarified that the review is part of a regular analysis the company conducts on spending its advertising funds effectively. "We look at this with all media outlets, we look at the effectiveness," he said. "We move money around to various outlets."

 

GM's announcement adds fuel to critics who say that Facebook, and other tech sites, may be overvalued. More than 50 percent of Facebook users say they never click on Facebook's sponsored advertisement, according to a recent Associated Press-CNBC poll.

 

In addition, only 12 percent of respondents say they feel comfortable making purchases over Facebook, questioning the effectively of monetizing the social network platform. Facebook




0 Comments


Recommended Comments

There are no comments to display.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Carpark Review: Junction 8

    Built in the 1980s, Bishan (or Bishan New Town) may not be one of the earliest housing estates in Singapore, but it was the first whose HDB architecture saw a departure from the more brutalist designs of the past and featured more variation in height and design.  Residents are primarily served by Junction 8, which opened in 1993. Now more than 30 years old, it remains the sole mall in the Bishan East area. Driving there? Here’s our quick review of the carpark.  Manoeuvrability: T

    bobthemob

    bobthemob

×
×
  • Create New...