The reason for the delay is because the company has set some ambitious targets and this was revealed by Lamborghini’s chief engineer, Maurizio Reggiani.
In an interview with Automotive News Europe, Reggiani also mentioned that the production Urus will need to be the best performing vehicle in its class besides the lightest.
“This is forcing us to think outside the box and we envisage a start of production no sooner than early 2017.” Another reason for the delay is due to Lamborghini’s decision to build the Urus on Volkswagen Group’s next generation uni-body SUV platform.
The new platform will feature a steel core but Lamborghini will its favorite carbon fibre for most of the sub-structures, in order to keep the weight down. Lamborghini’s target weight for the Urus is around 1995kg. This would make the Urus lighter than current performance luxury SUV's in the same class.
Lamborghini plans to sell 3000 units of the Urus annually, almost double the current annual sales for its two other models, the Aventador and the Gallardo. The company will concentrate on markets such as China, Russia, the Middle East and the United States.