In order to attract buyers in the United Kingdom for their new model, Skoda has recreated the prehistoric monument, Stonehenge, out of old cars. Known as the Citihenge, the art installation was built to mark the arrival of the Skoda Citigo, which is the Czech version of Volkswagen's Up! model.
The unique replica of the Stonehenge is made entirely out of recycled car parts. The project is led by sculptor Tommy Gun and together with a design team, took three months to create. The ambitious piece of art, built using 18 scrap cars, stands at over five metres tall. Each "henge" is five metres wide and the commanding structure weighs a remarkable 36 tonnes.
Pietro Panarisi, Skoda's spokesperson says, "The Citigo embodies the future of driving and is the smartest option for forward-thinking city drivers. While traditional cars struggle to perform well under the strain of city driving, the Citigo is designed to excel in the urban environment. Citihenge symbolises the beginning of a new era of motoring and we hope drivers across the country will recognise this important turning point."
Tommy Gun has this to say about the project, "The Citihenge project has been the most amazing challenge. Stonehenge is a huge, iconic structure and the Citihenge replica is too. It is made entirely from old car parts, which taps into my own childhood growing up on a farm where I used to love building and creating things with pieces of discarded machinery."
The Citihenge was erected on the south bank of the Thames river next to London's famous Tower Bridge and it will make a tour around the United Kingdom which includes the Goodwood Festival of Speed and its celebration of car culture, in West Sussex from 28th June – 1st July.
Photo credit: AutoBlog
new model, other news, europe and 11 more...
Viewed: 1,031 times