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Demand for Bentley cars surges in first half of 2012

By SYF77 on 11 Jul 2012

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If you speak to management at Bentley, you may think that the global economy is booming. The ultra-luxury sub-brand of German giant Volkswagen AG said its worldwide sales for the first half of 2012 rose 32% to 3,929 cars, driven in part by a nearly 26% increase in US sales to 1,140 cars. This allows US to re-emerge as Bentley’s number one market in the first half of the year overtaking China. The Chinese has put up a good fight as sales for the six months rose about 56% to 1,059 cars.

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“Our half year results show strong growth for Bentley in every single global region. The competition between the Americas and China continues and we are watching closely to see who will emerge as the largest region in 2012, said Wolfgang Duerheimer, Bentley’s chief executive.

Sales in Europe were up 23% to 607 units and up 48% in the Middle East, 53% in the Asia Pacific market and more than doubled in Japan. In Europe, home market UK took up the majority of the sales with 557 units, up 4.5 percent over last year.

Bentley said that sales of its flagship Mulsanne sedan were up 30 percent, partly driven by the sales of the new Diamond Jubilee Special Edition and Mulliner Driving Specification versions of the car. Deliveries of the updated Continental GT, which is now offered with both W12 and V8 engines, increased by 48.5 percent.

Separately, BMW announced that their sales for the first half of this year have been their best ever with total sales crossing the 900,500 mark. Rival brand, Mercedes, posted a new
sales record for the first half of the year as well, moving 652,924 vehicles (+6.9%).

This is a strange strange world, isn’t it?

The continental GT

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
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