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Hyundai Santa Fe commercial banned by Dutch authorities

By SYF77 on 05 Jan 2013

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Although the 2013 Santa Fe has a new design language called ‘Storm Edge’, it is unlikely to make ladies go wet (with perspiration) over it. However, a commercial created in Europe for the SUV wants to make consumers think otherwise.

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Unfortunately, the commercial is deemed unsuitable for airing and is banned by the Dutch authorities. The commercial is created by Fitzoy Amsterdam, an advertising agency.

http://www.youtube.com/watch?v=OOczvILeVDY

This is not the first time that a Santa Fe commercial has gotten into trouble with the authorities. The Advertising Standards Bureau of Australia (ASB) banned a Santa Fe TV commercial titled 'Toddler' in 2007, which ASB argued that it promotes an illegal driving activity as it featured an underaged person driving a car.

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For the European market, the 2013 Santa Fe will be offered with one petrol and two diesel engines with outputs ranging from 150 bhp to 200 bhp. The top-of-the line is a 2.2L all-aluminum diesel engine that helps to bring the vehicle from standstill to 100km/h in 9.4 seconds. It is quick but certainly not hot enough to make one sweat over it.

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SYF77
Written by SYF77
I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.



 
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