Ford India's new ads for its Figo hatch ends up in controversy
Ford India's new ads for its Figo hatch ends up in controversy
An advertising campaign by Ford India to promote the 'extra-large boot' of its Ford Figo Hatchback has caused a controversy in the country after the advertising material was deemed 'offensive'.
A trio of posters with the tagline, 'Leave your worries behind' have been produced by JWT India - the Indian arm of JWT - one of the largest advertising agencies in the United States and the fourth-largest in the world.
The posters are similar in nature which basically depicts a kidnapping situation of sorts by Former Italian Prime Minister Silvio Berlusconi, Paris Hilton or Michael Schumacher in the driver's seat with three hostages, tied-up and gagged.
The first caricature shows Silvio Berlusconi throwing a peace sign and looks rather pleased with his catch - three well-endowed women in the back seat, all tied up and wearing a ball gag.
The second caricature shows a Paris Hilton-like figure winking from the driver
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