Jump to content


SEARCH

0

Ford India's new ads for its Figo hatch ends up in controversy

By PetrolHead on 26 Mar 2013

Attached Image

An advertising campaign by Ford India to promote the 'extra-large boot' of its Ford Figo Hatchback has caused a controversy in the country after the advertising material was deemed 'offensive'.

Attached Image

A trio of posters with the tagline, 'Leave your worries behind' have been produced by JWT India - the Indian arm of JWT - one of the largest advertising agencies in the United States and the fourth-largest in the world.

The posters are similar in nature which basically depicts a kidnapping situation of sorts by Former Italian Prime Minister Silvio Berlusconi, Paris Hilton or Michael Schumacher in the driver's seat with three hostages, tied-up and gagged.

Attached Image

The first caricature shows Silvio Berlusconi throwing a peace sign and looks rather pleased with his catch - three well-endowed women in the back seat, all tied up and wearing a ball gag.

Attached Image

The second caricature shows a Paris Hilton-like figure winking from the driverís seat with three siblings (the news source identifies the three ladies to be the kardashian sisters) are tied up at the back.

Attached Image

The last caricature is probably the least offensive - with seven-time champion Michael Schumacher on the driverís seat as Vettel, Hamilton and Alonso are at the back. They are all tied up with their mouths sealed.

As a car person I found the example of Schumacher not appropriate because, he has already retired from the sport and since Fiat owns Ferrari - shouldn't it be Alonso in the driver's seat 'kidnapping' Vettel (after last year's heated battle for the championship), Hamilton (remember the time they were team mates?) and Raikkonen?

Well personally I find the ads 'average'. It is funny and even without the tagline; it sends the message across almost effortlessly. But having said so, releasing this advert in India during a time where the media is focusing on women's rights, protection and not to mention the recent spike in rape cases justifies the uproar caused by the Indian media.

Ford and its advertising agency JWT India have since apologised for the incident.

Statement from Ford India
We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.

Statement from JWT India
We deeply regret the publishing of posters that were distasteful and contrary to the standards of professionalism and decency within WPP Group.
These were never intended for paid publication and should never have been created, let alone uploaded to the internet. This was the result of individuals acting without proper oversight and appropriate actions have been taken within the agency where they work to deal with the situation.

Viewed: 1,344 times

PetrolHead
Written by PetrolHead
A passionate motoring enthusiast since little, Akram's articles gives alternative insights on the latest motoring news.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
Volkswagen might be on the cusp of the electric car revolution, but it’s painfully aware it needs...
POPULAR BLOG POSTS
Photo
Dubbed ‚Äúnot another Christmas video,‚ÄĚ Mercedes-AMG has given us a lovely Christmas present in the...
Photo
Mercedes-Benz has announced that its newest, smallest car, the 2019 A-class sedan, we can expect...
Photo
Over 70 MyCarForum (MCF) members gathered at the Skoda Centre Singapore located along Leng Kee Ro...
Photo
Apple has axed more than 200 employees from in its autonomous vehicle group. Dubbed Project Titan...
Photo
Subaru will be showing off its Forester STI concept that is set to appear at Tokyo Auto Salon 201...
   Lifestyle Articles