Jump to content


SEARCH

0

Apple CEO Tim Cook envisions 'massive change' for auto industry

By Deeq on 23 Oct 2015 in New technology, Other blogs

Attached Image Apple CEO Tim Cook has dropped a few more oblique hints at the company's automotive ambitions.

Speaking at The Wall Street Journal's WSJDLive conference in California, Tim Cook dodged questions about rumors of an Apple-badged electric car that is allegedly aiming to arrive by 2019. However, he did voice a prediction that developments in electrification and autonomous technology have pushed the industry to the brink of a revolutionary transition.

"It would seem like there will be massive change in that industry, massive change, that's what I think.", Cook said.

Apple so far has limited its official automotive projects to CarPlay, projecting the iPhone interface onto the vehicle's infotainment display, however the company is widely believed to have much bigger plans that start with deeper software integration.

"When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future," Cook added at the WSJD Live event, according to BusinessInsider. "You see that autonomous driving becomes much more important."

Despite a hiring binge that appears to be focused on auto-industry veterans, Tesla employees and battery experts, Apple has not yet confirmed details surrounding the rumored "project Titan."

apple, apple car, tim cook, icar

Viewed: 1,433 times

Related Blog Posts
Deeq
Written by Deeq
With intense love for cars and bikes since little, and passion for photography, Siddiq tries hard to bring cars to life on the screen, proving his worth as well as his passion for the job.



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The new Mercedes-AMG A 35 will sit below the A 45 in the A-Class line-up, rivalling the Audi S3 a...
POPULAR BLOG POSTS
Photo
Leng Kee Autopoint, a one-stop hub for all your car's needs, organised the 24LK CARnival even...
Photo
Discovery Channel has released additional information about Fifth Gear. It will return to televis...
Photo
Mercedes-AMG has voiced out against owners of its forthcoming Project One hypercar, flipping thei...
Photo
Unlike Hyundai's well-received N high performance sub brand, sister company Kia, won't be...
Photo
Three photos of the all-new production-spec BMW Z4 have leaked online, revealing that the car lo...
   Lifestyle Articles