Car electronics giant Magneti Marelli branches into modding cars: Alfa MiTo Kit-One
Car electronics giant Magneti Marelli branches into modding cars: Alfa MiTo Kit-One
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Lets talk about Magneti Marelli for a moment. Magneti Marelli, is an Italian electronics company under Fiat that manufacturers OEM car parts like ECUs, meter clusters, headlights, ignition systems, sparkplugs and so on for the Fiat group and other car brands as well. Magneti Marelli was the company Ferrari went to get its hybrid KERS or kinetic energy recovery system system for the Ferrari 599 Hy-KERS concept car and had also collaborated with other large car manufacturers like Ford (together with Microsoft) for their Sync and Blue & Me in car computer system. The company is so big that they claim to have at least one part bearing their name or design in every car on the market.
Anyway, they've decided to become ever so slightly bigger. This time Magneti Marelli has decided to enter the tuning car market by launching their tuning division. Their first victim, er, model for Magneti Marelli Elaborazioni is the Alfa Romeo MiTo, and they call it the MiTo
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