Jump to content


SEARCH

1

Aston Martin reckons mass-market brands could face extinction

By Faiming_low on 12 Jun 2018 in Other News

Attached Image Aston Martin's head Andy Palmer, reckons that the mass-market car manufacturers will face extinction if they don't change their strategies.

Palmer explained that there are too many brands out there with similar cars and they must find ways to differentiate their vehicles from their competitors.

“I do believe we are at the beginning of end of the traditional automotive industry. For a long time, the business model has been stack ’em high and sell ’em cheap. But profitless volume is no way to build a sustainable company. It makes no sense to spend 1 billion euros on a new car and discount it almost at launch,” Palmer said.


Speaking at Automotive News Europe Congress, Palmer also pointed out that with more cars going electrical, cars will only less emotional.
“We risk moving toward commoditisation of a pod. The world does not need dozens of nameplates making the same objects. There are more than 75 automotive nameplates in Europe, but just four plane makers,” he said.


aston martin, mass-market, aston and 1 more...

Viewed: 811 times

Related Blog Posts
Faiming_low
Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The new Mercedes-AMG A 35 will sit below the A 45 in the A-Class line-up, rivalling the Audi S3 a...
POPULAR BLOG POSTS
Photo
Unlike Hyundai's well-received N high performance sub brand, sister company Kia, won't be...
Photo
This is your first look at the 2019 BMW Z4 Roadster, unveiled to the public at the Pebble Beach s...
Photo
A favourite with the BMW fans and enthusiasts, the BMW 1 M has a reputation of being quite a hand...
Photo
Presented in August 1978 by Mercedes and Bosch, the anti-lock braking system or ABS as it is more...
Photo
The BMW 3 Series debuted more than 40 years ago. We have our first real look at the car as well a...
   Lifestyle Articles