The leading online insurer pledges to boycott the offending motorists caught on camera and ban them from buying car and motorcycle insurance with Budget Direct Insurance. It is all part of a bold move to promote safer driving in Singapore, says the online insurer who hopes its initiative to ‘name and boycott’ will deter risky driving behaviour.
The Drive Safe Today campaign is also in line with the insurer’s strategy to insure only those with a good track record, thereby keeping claims down and ensuring lower premium prices for all its customers.
Simon Birch, CEO of Budget Direct Insurance, said the campaign should help to focus the spotlight on dangerous motorists and at the same time deter such bad behaviour. “There are several online sites filled with footage of bad drivers. We are planning to go one step further by not only rewarding motorists for sending in their videos but also boycott the offending number plates from being insured with us,” he said. “We are currently leading the way when it comes to rewarding safe drivers. We offer one of the biggest discounts for safe drivers with premiums more than halved for those with a 50% No Claims Discount. Yes, we want to be one of the cheapest insurance companies in Singapore but we want to do it without cutting corners on our cover or our service. Keeping out risky drivers is just one way for us to keep premiums low,” he added.
For the initiative, Budget Direct Insurance has teamed up with online motoring site Beh Chia Lor, whose aim is to improve road safety. Motorists will need to submit their dashcam footage via them and based on a selection criteria that assesses the risky driving shown and the road safety message value, participants will then be rewarded. Videos submitted and selected by a panel consisting of the Beh Chia Lor team and a representative from Budget Direct Insurance, will each get $100 worth of prizes with a
total of $5,000 worth of prizes being given away.
Meanwhile, Daryl Fong, spokesperson from Beh Chia Lor, said, “We are delighted to be teaming up with Budget Direct Insurance for this initiative that promotes safe driving. We fully support them in their endeavours to make Singapore’s roads a safer place for everyone.”