According to the company's boss, Tobias Moers pointed out to Car Advice that as a new model in the AMG range, it doesn't have a negative effect on the brand.
“The A35 family is not diluting the brand. We have shared components with the next 45. And driving dynamics-wise it’s on the same level as the current A45, but with less horsepower. It’s a different segment and we’re going to be really competitive with pricing."
Moers then went on to explain that the car will allow them to access to brand new customers and giving them "From his perspective… value for money".
Either way, we can't wait to get our hands on the car!