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Mitsubishi is unlikely to abandon normal sedans

By Faiming_low on 16 Nov 2018 in Other News

Attached Image According to Mitsubishi's Chief Operating Officer, the Japanese brand has enough high-riding vehicles in its lineup to cater to its customers and now wants to think about the rest of the market that want a lower-riding model like the Lancer and the Mirage.

As seen in an article by GoAuto, Mitsubishi's COO Trevor Mann, explained that they’re not saying ‘yes’ or ‘no’ to anything and have “some ideas in the pipeline”.

“Obviously, as a brand, you need entry models, you need to ideally bring somebody into your brand and then walk through the brand as their lifestyle changes, be it financial or family-driven”, Mann said.

The article then went on to say the Mirage's successor is now being worked on and will be likely on the Renault-Nissan-Mitsubishi AllianceCMF-B plaform that will underpin the upcoming Renault Clio, Captur and Nissan Juke.

As for the Lancer which Singaporeans love, Mann said that it might be on the CMF-C platform which the current Scenic and Qashqai is using.

Mitsubishi's Corporate Vice President of Product Strategy, Vincent Cobee further emphasize the fact by commenting that, “I know all of you guys write about the growth and emergence of SUVs, and it’s correct, it’s 35-37% of the total market today, and it’s still growing. But that doesn’t eradicate the fact that there will be 40-50 million cars that will be traditional passenger cars.”


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Faiming_low
Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?



  • 1
ER-3682 Nov 18 2018 01:44 PM

Mitsubitshi need to bring back their EVO series.

TangSL Nov 18 2018 10:52 PM

Mitsu is long gone with its car products!

Cheefarn Nov 19 2018 08:55 AM

Seriously if they are going to offer the same kind of crap build quality and questionable layout and blatant cost cutting measures seen in the current Mirage and Attrage, I would rather they don't revive the Lancer namplate. 

 

The competition, esp from Korea, has raised the bar so high that I don't see how Mitsubishi can come anywhere near it at this point. Their current Eclipse Cross not only looks awful, build quality is refinement is poor too.

 

And its considered a big car already. Anyway in JDM Mitsubishi is a rare sight also.  

  • 1
 
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