Jump to content


SEARCH

2

Lamborghini CEO will want to cap production numbers

By Faiming_low on 27 Jan 2019 in Other News

Attached Image To make sure the brand stays exclusive, Lamborghini CEO Stefano Domenicali has stated that he wants to put a cap on their annual production.

Speaking to CarAdvice, the company will only produce 8,000 cars for 2020, with half of that going to the Urus SUV. More than 60 percent of the remaining will go to the Huracan with the rest meant for the Aventador. It is unknown if the numbers will change if they decide to launch a fourth product.

To put the numbers in perspective, last year Lamborghini shifted 5,750 units worldwide and it was already their best record ever. With the Urus accounting for 1,761 units despite only going on sale in July, it is likely sales number will be even higher this year.

Domenicali added on that young buyers are expected to leave their stamp on sales, despite “not placing a lot of importance on the heritage of a brand like ours. They are more likely to ask, ‘what is the coolest brand and I want it now’, which means in some markets, our dealers will need to understand their markets and spec certain cars to cater for what could be more of an impulsive purchase by some buyers.”


lamborghini, ceo, urus

Viewed: 1,603 times

Related Blog Posts
Faiming_low
Written by Faiming_low
Since young, Fai Ming has always centered his life around cars. In fact his first word was 'car' and not 'mum' or 'dad'. Aren't kids cute?



 
Car Makes

Please select a car make

Facebook Likes
   Featured Blog Post
Photo
The MCF Hangout with Jetabout Holidays, held at CoSpace at Science Park, offered attendees a tast...
POPULAR BLOG POSTS
Photo
Toyota has announced a new limited edition Toyota 86. Dubbed the ‘British Green Limited’, it is...
Photo
Volkswagen might be on the cusp of the electric car revolution, but it’s painfully aware it needs...
Photo
This news is slightly late but these are ex-Top Gear host Jeremy Clarkson's five best cars of...
Photo
Grand Tour host James May has given us a short Q & A video while he visited the salon. Watch...
Photo
Ahead of his 50th birthday on January 3, the family of Michael Schumacher has released a rare sta...
   Lifestyle Articles