You could say that throughout the years, Ferrari had a rather predictable family of models and would simply update these models without venturing into different niches. While this isn't necessary a bad thing considering how successful it has been so far, Ferrari wants to break the mold and be a lot less foreseeable.
“What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future,” Ferrari's Commercial and Marketing Chief Enrico Galliera revealed in an interview with Autocar.
“For example, the [recently revealed] SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology, a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari. But it does supercar performance – and is available to a wider range of customers."
Ferrari has previously confirmed that it will reveal five new models this year with the F8 Tributo and SF90 Stradale being part of the five.