The latest industry gossip: Volkswagen wants Alfa Romeo
The latest industry gossip: Volkswagen wants Alfa Romeo
How do you feel when you see VW rims on Skoda?
23 members have voted
One of the most bizarre stories to surface recently is that the Volkswagen Group (VW) is seriously interested in buying Alfa Romeo from Fiat S.p.A (Fiat). This rumor surfaced sometime last week where two unnamed VAG executives had stated that the group was interested in Alfa Romeo. In the bid to become the largest automotive manufacturer in the world, or in other words, trying to usurp Toyota from the throne, VW is still on a buying warpath. Hence the supposed need for another car brand like Alfa Romeo.
Of course, Fiat did not take the rumors sitting down and has stated that the company has no intention of selling Alfa Romeo and is sticking to their turnaround plan for the brand that was announced by the Fiat CEO Sergio Marchionne in April of this year. He had stated that Alfa will be a full line premium manufacturer and they plan to ramp up sales from 102,000 units in 2009 to around 500,000 units by 2014. Ambitious numbers nonetheless.
Anyway, these industry rumors are really far fetched sometimes. VW CEO Martin Winterkorn had stated in April that VW was in the midst of taking over Porsche and is not planning to add another brand at the moment. VW also recently concluded the purchase of Italian Automotive Design firm Giugiaro and Winterkorn also said that VW
0 Comments
Recommended Comments
There are no comments to display.
Create an account or sign in to comment
You need to be a member in order to leave a comment
Create an account
Sign up for a new account in our community. It's easy!
Register a new accountSign in
Already have an account? Sign in here.
Sign In Now