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Study reveals about brand loyalty for luxury cars

Study reveals about brand loyalty for luxury cars

SYF77

1,420 views

How do you feel when you see VW rims on Skoda?  

23 members have voted

  1. 1.

    • Indifferent ...
      9
    • Owner of the Skoda couldn't find Skoda rims
      5
    • Owner tries to disguise the Skoda as a VW
      9

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Conducted by Polk and AutoTrader.com, the 2012 New Luxury Vehicle Loyalty study examines the reasons why luxury car buyers stay loyal or switch to a competitor brand. The survey was conducted between September to November 2011 among 1485 American luxury car buyers from six high-end car manufacturers namely Acura, Audi, BMW, Cadillac, Lexus and Mercedes-Benz.

 

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