Jump to content

Singapore Airlines and Singapore GP is a partnership made in cross promotion heaven

Singapore Airlines and Singapore GP is a partnership made in cross promotion heaven

Sign in to follow this  
Deeq

4,285 views

blog-0598681001397616556.jpg

blogentry-114362-0-01179200-1397616480_thumb.jpgThe Formula One Singapore Grand Prix is set to soar to new heights, with Singapore Airlines (SIA) coming on board as its new title sponsor.

In an announcement made at its Training Centre along Upper Changi Road East on Tuesday morning, the national carrier confirmed the two-year naming rights deal that will run through the 2015 race.

Said Singapore Airlines CEO Mr Goh Choon Phong: "We are thrilled to be taking up the title sponsorship of one of the most exciting races on the F1 calendar, and we are especially pleased to be doing so in the lead up to Singapore's 50th birthday next year.

 

blogentry-114362-0-65662500-1397616482_thumb.jpg

"Singapore Airlines has always supported the development of both sports and tourism. Through our involvement with the world's first F1 night race we will be able to enhance both for the benefit of Singaporeans and visitors alike."

Added Formula One Group CEO Mr Bernie Ecclestone: "We are very happy to have Singapore Airlines join the Formula One family by becoming the title sponsor of the extremely popular Formula One Singapore Grand Prix... and demonstrates Singapore's forward thinking, an attribute Singapore Airlines has always achieved."

 

blogentry-114362-0-54124300-1397616486_thumb.jpg

The deal sees SIA take over naming rights of the sport's first night race from SingTel.

Since its inaugural 2008 edition, the Singapore Grand Prix has come under the title sponsorship of the local telco, who paid a reported US$10 million (S$12.47 million) each year for the privilege.

Singapore forks out approximately $150 million to host each edition of the race - 40 per cent of which is borne by organiser Singapore GP, while the Government co-funds the remaining 60 per cent.

In return, the Republic earns an average of $150 million in incremental tourism receipts annually.

This year's race - the seventh under the lights of the Marina Bay Street Circuit - will be held from Sept 19-21.

Sign in to follow this  


2 Comments


Recommended Comments

SIA taking up the title sponsor make more sense. An overseas visitor may take a SQ to singapore to see the race, but singtel main clientele is still locals so no need such a big "world stage" to show the grid girls. . .

Share this comment


Link to comment

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Featured Stories

    Owner unwilling to pay after workshop rendered service

    A post about a customer who refused to pay after a battery replacement workshop rendered its services has gone viral online. Spotted on its own facebook page, FastFix Car Battery Replacement Service explained how the whole issue came about.  It wrote in its post that its client, Mr C, reached out to them saying that he needed help as his car could not start. After listening to the symptoms the car showed( car still cranks and aircon is not as strong as before), the workshop concluded that it needed a new battery. However, upon reaching Mr C, whose car was parked in the CBD and hence the need to pay for ERP charges, the guys from FastFix realised that it wasn't the battery that needed replacing.

    Concluding that there was nothing the guys from FastFix could do to help, Mr C was then asked to pay for the labour fee that had been pointed out before in their Whatsapp conversation. Unfortunately, Mr C disagreed and refused to pay the $50 that they had agreed on as nothing has been done to his Kia.  There was not much FastFix could do which probably prompted them to 'share their story' of the client on their facebook page.     Here are some of the notable comment in the post.

    Faiming_low

    Faiming_low

    MCF Hangout with Follow Me Japan

    Over 60 MyCarForum (MCF) members, together with their partners and families, gathered at Singapore Recreation Club on Saturday afternoon to attend the MCF Hangout with Follow Me Japan. The event, a unique collaboration between sgCarMart and FMJ, offered MCF members insights into the many interesting sights and attractions in Ishikawa, Japan.
      During the event, sgCarMart Senior Automotive Journalist Desmond Chan spoke about some of his personal experiences driving overseas, as well as some key tips on how to best plan and enjoy a road trip. He also briefly touched on some of the unique road conditions and peculiarities when it comes to driving in Japan.
      Additionally, Mr. Yuta Abe from FMJ also presented on the many unique attractions that Ishikawa offers. Ishikawa Prefecture, located 500km away from Tokyo, is bordered on three sides by the Sea of Japan, and by Mt. Hakusan on the fourth. This allows visitors to enjoy the best of both mountainous and sea-facing scenery. Ishikawa is especially beautiful in the Autumn, with bountiful harvests making for delectable cuisine, and spectacular scenery thanks to beautiful natural sights.
      Ms. Mandy Tay, an award-winning photographer, also shared with MCF members her experience travelling in Ishikawa. She shared some of her culinary highlights, such as incredibly fresh oysters, as well as the ample hospitality and kindness of the people of Japan.
       

    FMJ Managing Director Ms. Risa Nishimura talks about how her experience in planning exciting journeys to Ishikawa Prefecture.  
    sgCarMart Senior Automotive Journalist Desmond Chan speaks about his experiences with drive trips.
     
    Ms. Mandy Tay talks about her experience travelling in Ishikawa, and shared some of the photos taken there.  
    Head over to her Instagram account to check out more of Mandy Tay's work.  
    A specially curated guide to car rental journeys in Ishikawa has extensive information on unique attraction, beautiful scenery and ideal driving routes.    
    Guests had the chance to sample snacks from Ishikawa.  
    Lucky draw prizes include a selection of unique Japanese snacks, as well as car rental vouchers.  
    To see more photos from the event, click here.
×