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Nissan displayed a massive Star Wars TIE Fighter at the L.A. Auto Show

Nissan displayed a massive Star Wars TIE Fighter at the L.A. Auto Show

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Deeq

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blogentry-114362-0-32074300-1479461118_thumb.jpgWhen a megabrand like the Star Wars franchise—one so popular that stuff like out-of-print Lego kits can go for thousands of dollars—drifts into your galaxy, you point your tractor beam in its direction and hang on. That’s exactly what happened at Nissan when the automaker was faced with the happy coincidence that the latest film in the series, Rogue One: A Star Wars Story, has a title that overlaps with the name of its compact crossover. Which led to the galactically wordy 2017 Nissan Rogue: Rogue One Star Wars Limited Edition.

 

blogentry-114362-0-73229000-1479461118_thumb.jpgBut far more captivating than the special-edition Rogue was the Star Wars paraphernalia scattered about Nissan’s Los Angeles auto show booth, the highlight of which was a 21-foot-tall TIE fighter replica that dominated not only Nissan’s show stand but the entire West Hall.

 

blogentry-114362-0-06502200-1479461119_thumb.jpgThe roughly half-scale TIE fighter was built by a, well, rogue group of German Star Wars fanatics, and it was so convincingly done that it caught the attention of Lucasfilm, the now-Disney-owned caretaker of the Star Wars brand, which uses the fighter from time to time as a prop at its own events.

 

blogentry-114362-0-34355600-1479461119_thumb.jpgFor the L.A. show, the 3000-pound TIE fighter was disassembled and flown over from the U.K. along with two of its German creators, who pieced it back together.

 

blogentry-114362-0-89276000-1479461120_thumb.jpgblogentry-114362-0-82460900-1479461125_thumb.jpgDisplayed alongside the dominating TIE fighter were life-size replica costumes from Rogue One on loan from Lucasfilm—two Shoretrooper and two Rebel Alliance Spec Forces variants—along with small-scale X-wing, Y-wing, TIE Striker, and AT-ACT (the larger, cargo-hauling version of the trippable AT-AT) models.

 

blogentry-114362-0-63705100-1479461120_thumb.jpgblogentry-114362-0-39705900-1479461126_thumb.jpgFinally, the stand had a couple of the full-size replica Death Trooper helmets, one of which is included with each purchase of the Star Wars–themed Rogues—arguably the best part of the package.

 

blogentry-114362-0-63108200-1479461119_thumb.jpgblogentry-114362-0-91036700-1479461119_thumb.jpgblogentry-114362-0-14399600-1479461120_thumb.jpgblogentry-114362-0-37696300-1479461120_thumb.jpgblogentry-114362-0-82460900-1479461125_thumb.jpgblogentry-114362-0-15065800-1479461126_thumb.jpgblogentry-114362-0-73787600-1479461126_thumb.jpg

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Selling car or star wars.

 

when a manufacturer starts to use this method to sell their cars, it may be bankrupt of ideas

 

we don't see roll royce or ferrari doing any of these stunt

 

do you think Mcdonald kid's meal would sell well without the accompanying toys

 

do you think chocolate kinder joy can sell so expensive without their accompanying toys inside

 

if this is the trend for Nissan, it certainly is worrying

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Selling car or star wars.

 

when a manufacturer starts to use this method to sell their cars, it may be bankrupt of ideas

 

we don't see roll royce or ferrari doing any of these stunt

 

do you think Mcdonald kid's meal would sell well without the accompanying toys

 

do you think chocolate kinder joy can sell so expensive without their accompanying toys inside

 

if this is the trend for Nissan, it certainly is worrying

I beg to differ, the brands you stated are exclusive luxury brands for the rich. Brands such as those don't make as much profit at mass market brands such as Toyota and Nissan. That's why they were eventually sold to brands like that.

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Kudos to Nissan for using the Imperial badging on the decal instead of the Alliance.

 

Now all they need is James Earl Jones to voice the Sat Nav.

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