Jump to content

How to up your car selling game in 5 steps

How to up your car selling game in 5 steps

Sign in to follow this  
calbin7

13,550 views

blog-0312645001511425002.jpg

blogentry-196287-0-02647600-1511424858_thumb.jpgEver wonder how to sell your car? Here are some tips that makes you a winner.

How to up your car selling game in 5 steps

 

Because we’re bored of doing our regular work but need to pretend like we’re doing something, we’ve gone through our Used Car listings acting like we’re the Gordon Ramsay of cars and critiquing other people’s photography techniques. Humans are extremely visual creatures – our brain retains 90% of the images we see as opposed to 10% of what we read. And we’re not too hot on the pictures from our Post An Ad folks.

 

Both seasoned and first-time direct sellers should ask themselves this question: How do I leave lasting impressions and get more attention in the advertising space I’ve just signed up for?

 

It’s a simple equation: Great shots get noticed.

 

We’ve rounded up 5 of the most common mistakes from car sellers and provide the solutions here. You’re welcome.

 

Camera, Lights, Action!

blogentry-196287-0-94642200-1511426454_thumb.jpgblogentry-196287-0-17293700-1511426541_thumb.jpg

Definite no-nos.

 

Lighting is the key factor in creating any successful image – over or under exposure loses your details. Overexposure isn’t that bad since you’ll still be able to tell what car it is but nitpicky buyers might suspect that you’re trying to hide dents or such. As for underexposure, the image on top is better suited for selling your headlights in our Marketplace.

 

Our Solution?

blogentry-196287-0-67974700-1511427056_thumb.jpgblogentry-196287-0-41666200-1511427069_thumb.jpgblogentry-196287-0-64005000-1511427076_thumb.jpg

Some examples of good lighting.

 

Find a good lighting environment.

If you’re using your phone camera, you can switch to auto mode and tap to focus on an ambiguous feature (like the headlight) and it will automatically adjust your exposure setting.

 

blogentry-196287-0-70617200-1511427565_thumb.jpgblogentry-196287-0-60019200-1511427579_thumb.jpg

Simply tap on something that has middle tone of colour on the car while in auto mode.

 

Remember to take a few photos from every position so you can choose the best when you preview them later. You can retake them if necessary but do bear in mind that if you are shooting in natural sunlight, a time delay between different angles of the car might cause you to have a yellowish cast in your photo if its approaching evening time. Lastly, avoid taking pictures against a light, turn off your flash and minimize movements for a sharper image.

 

Find your angle

blogentry-196287-0-73072200-1511427946_thumb.jpgblogentry-196287-0-37304700-1511427980_thumb.jpgblogentry-196287-0-50620800-1511427987_thumb.jpg

Too high; too low.

 

We’re sure you have a strong selfie game – nobody takes a shot from under your chin! Same goes for your car - avoid extreme angles that make your car look awkward.

 

Our solution?

blogentry-196287-0-97364400-1511428072_thumb.jpgblogentry-196287-0-84968500-1511428100_thumb.jpgblogentry-196287-0-28860700-1511429325_thumb.jpgblogentry-196287-0-61794200-1511429377_thumb.jpgblogentry-196287-0-39217500-1511429752_thumb.jpgblogentry-196287-0-29568400-1511429737_thumb.jpgblogentry-196287-0-31332400-1511429777_thumb.jpgblogentry-196287-0-15864000-1511432968_thumb.jpg

 

A couple of examples of how your picture should look like. Keep a distance, be at the right height and find your angle. Pro-tip: when selling your car, these are the basic angles required

1. Front ¾ view

2. Front view

3. Side views

4. Rearview

5. Front interior

6. Back interior

7. Engine Bay

8. Odometer

 

Near, far, wherever you are

blogentry-196287-0-63532300-1511494018_thumb.jpg

 

Have you ever wonder why your car looks weird in photos? It’s the effect of Lens Distortion when you take from too close a distance. It was popular a few years ago when everybody started taking “fish eye lens” effect of their pets. It’s cute for animals but not so much for cars. It’ll bloat your bonnet and make it look distorted.

 

Our solution?

blogentry-196287-0-43510300-1511494281_thumb.jpg

Most smartphones don’t automatically correct these distortion and skew. In order to correct these distortions, you’ll need to stand at least three meters away from the car and zoom in to show your car as much as possible.

 

Avoid noisy reflections and glare

blogentry-196287-0-76746600-1511494723.pngblogentry-196287-0-71935600-1511494728.pngblogentry-196287-0-90681200-1511494733.png

Shooting dark colored car is akin to shooting a mirror. The most minute surrounding will be reflected off your vehicle and you don’t want that to happen especially if it’ll make your car look like it has some defect. Sometimes, the linear architecture of buildings will add unnecessary lines to your car. Trees may mask specific curvature if your bonnet, if any.

 

Our solution?

blogentry-196287-0-77149200-1511494813_thumb.png

Find a spot where there are minimal distractive elements around. Shift your car or move yourself to find an angle with the least reflections. Just make sure you don’t go too far, and bear in mind that some reflections might serve you well instead of sabotaging your shot.

 

Don’t act like an artist.

blogentry-196287-0-04486200-1511494896_thumb.pngblogentry-196287-0-11479300-1511494907_thumb.png

Just be honest. Don’t over edit or remove any visual damage.

 

Meitu Xiu Xiu is for humans. We understand that with some editing done to the photo, it will probably enhance the way your car looks on screen but excessive editing of photos is kind of overkill. As if something is wrong with the car's paintworks or some other problems that the seller is hiding. Just be honest. Minor edits such as adjusting of brightness, cropping, resizing images are just fine. There are some guidelines that the sellers would have to follow while using sgCarMart Post An Ad service.

 

blogentry-196287-0-42897300-1511495031_thumb.pngblogentry-196287-0-79713100-1511495037_thumb.jpg

Abstracts? Nah, Just get straight to the point.

 

And also, you're posting the photos for classified ads - not for some art gallery exhibition. Abstract shots are nice and arty-farty but keep those for your Instagram likes. Don't forget, you're limited to uploading only a few images, so don’t waste those slots. Take a proper set of photos and you're good to go!

 

Hygiene is King

blogentry-196287-0-26400700-1511495137_thumb.png

Leaving what should be the first point till the last - it would be nice if you could give it a good wash at nearby petrol station or get your hands down and dirty with these five simple ways to wash your car. You wouldn’t want a selfie to be untidy or dirty so why not extend the same courtesy to your car?

blogentry-196287-0-34491900-1511495213_thumb.png

It’s a good idea to carry a rag of some sort (preferably lint-free) that you can use to wipe any dirt off the car during a photoshoot. Yes, you can take out little dirt specks while editing the photos, but it will make your life much easier to just take care of it on the spot. It’s not hard to just take the rag and wipe down any dirty areas. This will not only make the car look better/cleaner, thus making your shots look that much more professional, but it will also save you time in editing so you can worry about more important stuff.

 

As we’ve come to the end the blog entry and you happen to spot any of your photos in our article. Don’t be alarmed as they’re intended for educational purposes and references for our future sellers to learn from it.

Now that you know how to up your car selling game, let’s be honest sellers here and not digitally over enhance your photos when you’re done with them. Interested buyers will know right away if you remove the duct tape that hold your bumper on or digitally remove the long deep scratches on your doors when they came and test drive your ride. So, advisable to take clean and clear photographs that are fairly real. Cheers.

Sign in to follow this  


1 Comment


Recommended Comments

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Featured Stories

    Does a coupe have to be pretty? We test the BMW 2 Series Gran Coupe!

    Idris is back and this time we are testing another controversial BMW! We get down low with the car to look at the details that make the 2 Series Gran Coupe more than just a four-door with a sloping roof. Of course, what many of you would be concerned about would be if there is sufficient space at the rear for those unfortunate enough to have to use the rear doors. Idris looks like he is alright back there (matching clothing and seat colours entirely coincidental). But you will want to watch the video if you're planning on regularly squeezing three in there. And if you're looking for an interior that will wow passengers, the 2 Series Gran Coupe sports BMW's latest Operating System 7.0, delivering you the suite of BMW's connected services. Join us for the drive in the video! If you like your steering wheels thicc, this is something you'll want to consider.  

    clarencegi75

    clarencegi75

    Tribecar Toyota Wish speeds on wet road and crashes, pay come, pay gone

    Happy Labour Day, Singapore! Some of us are thinking of how to utilise our pay that just came in. Then, there are jokers like this Toyota Wish driver who blows it all in an instant (and more). Speeding on PIE A dashcam video of the said driver has gone viral and here are some takeaways after watching the video. No one drives a Wish to speed. It's a family MPV for goodness sake. Don't do stupid things with other people's car, much less a rental Here's the 47-second video taken from SG Road Vigilante   The Wish loses control at the 0.09 mark of the video. Online chatter Wow. To the Toyota Wish driver, good luck paying for all the damages for a rental car.    

    Park properly otherwise it might bite you back!

    This is why we should always park properly. We were alerted to someone's posts on his facebook page, showing a BMW X6 XDrive35i badly parked at Jurong Point Shopping Center. Like what the photos show, the netizen who is presumed to be driving the Toyota Altis that is parked beside, barely had space to squeeze into his lot. The large BMW SUV had kind of edged into the page owner's lot causing him to be quite pissed.  By parking badly, and of course no thanks to the Altis driver, the BMW owner will be having lots of difficulty getting into his car.  So What do you guys think of this? Is it fair to 'punish' the BMW driver who ill-parked? Or do you think the BMW driver had made an honest mistake as it simply wanted to be further away from the lorry beside it?

    chitchatboy

    chitchatboy

    This is not how you keep your distance from others on the road

    We know that all of us should be keeping a safe distance from each other in such times. But we reckon these guys that have been caught on video might have taken it abit too far. This video, as posted by SG Road Vigilante, shows a slow moving camera car (claimed to be doing 80km/h but it looks more like 60km/h to us) that was traveling on KPE towards TPE chancing upon a bunch or cars that were abit too keen to distance themselves from any traffic around them. Apparently this happened on the wee hours of 16th May morning and from what we can gather, the lead car is a R34 Nissan Skyline that zoomed past the camera car at a speed that seemed to double the legal speed limit of the KPE.  Its hard to tell from the video but other than the Skyline, we could also identify a few other cars including a Suzuki Swift, a Volkswagen Golf, a Volkswagen Jetta (that might have been the same guy that was charged for organising illegal street racing), a Mitsubishi Evo 9 and a couple of Honda Civics. Interestingly, most of the comments were attacking the camera car for being slow. We wonder why. On the other hand, there will always be keyboard warriors that come out with weird and silly comments like the example below... 95563179_890011821514718_986642270115562833_n.mp4
×