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Netizens not happy with Toyota Egypt's Fortuner ad campaign

Netizens not happy with Toyota Egypt's Fortuner ad campaign

chitchatboy

Entry posted by chitchatboy ·

1,273 views

blog-0021141001540377523.jpg

blogentry-133713-0-83396000-1540377454_thumb.jpgToyota recently launched its Fortuner in Egypt and is targeting modern men as its main buyers. However, its tagline is drawing flak from netizens.

 

Criticised as a case of gender discrimination, Toyota Egypt's commercial ends with the punchline, 'Toyota Fortuner… made for men’ and has since garnered no fewer than 3.2 million views on its Facebook page. Many on commented on the view saying that the ad is offensive and sexist.

 

No official comments have been made by Toyota so far with regards to the uproar.

 

Watch the video and let us know whether you think the viewers are overreacting.

 

https://www.youtube.com/watch?time_continue=62&v=WBsRHd_b690


4 Comments

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Pocus

Volvo: “what? So triggered? They should look at my logo design.. "

 

MAN:"Hold my beer..."

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1fast1

I can tolerate the inherent gender biased nature of the tampon and sanitary pad ads.

 

But the next time a credit card company does a goddamned "Lady's card" ad (the men don't get it!), we should throw a hissy fit too. Boycott!! Mancott!! :D

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Watwheels

Funny no one protest or say it's sexist when an ad or tv show has one or more women wear very little or no clothes at all. Toyota must be puzzled. They should use more naked women in their ads in future.

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