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Ferrari wants to go into other segments with new models

Ferrari wants to go into other segments with new models

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Ferrari wants to change its range of models to push itself into new segments of the market like its latest offering, the SF90 Stradale.

 

You could say that throughout the years, Ferrari had a rather predictable family of models and would simply update these models without venturing into different niches. While this isn't necessary a bad thing considering how successful it has been so far, Ferrari wants to break the mold and be a lot less foreseeable.

 

“What we are trying to do is become a lot less predictable. We are currently working to redesign our products of the future,” Ferrari's Commercial and Marketing Chief Enrico Galliera revealed in an interview with Autocar.

 

“For example, the [recently revealed] SF90 Stradale is not a car that was in our product range previously. It’s a completely new car, new technology, a new segment. It is what we are calling a ‘range supercar’. It’s not a LaFerrari. But it does supercar performance – and is available to a wider range of customers."

 

Ferrari has previously confirmed that it will reveal five new models this year with the F8 Tributo and SF90 Stradale being part of the five.

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