Nissan presented drawings of design esport chairs inspired by three of the most famous auto manufacturers' cars, Armada, GT-R Nismo and Leaf, at the celebration of National Video Games Day.
Nissan has implemented the language of design and selected unique characteristics of each vehicle, together with the "Zero Gravity Seat" concept for many Nissan vehicles to look at gaming chairs.
The Nissan-inspired GT-R NISMO chair adopts a sporting strategy with a race-inspired silhouette, lightweight carbon and aluminium fibre, red leather and synthetic suede details.
Focused on comfort with a climate-controlled seat, pluck black and brown leather pillows and additional lumbar support over lengthy game hours, the Armada Gaming Chair has the classic character of an SUV.
Finally, a technologically advanced strategy requires the chair inspired by the all-electric leaf. Integrated USB charging ports add features, while electric blue-inserted light-grey leather seats indicate power efficiency.
The three chair designs are being unveiled just a few months after Nissan announced its partnerships with esports gaming teams Faze Clan and OpTic Gaming. "For any company trying to reach the Gen-Z and millennial-minded audience, streaming and esports is an enormous opportunity," Robert Cross, Nissan's director of media and activation said when announcing the partnerships earlier this year. "We believe this partnership presents a new approach in introducing ourselves and connecting with millions of fans through their favourite gamers."
Nissan has no plans to build the chairs at this time, but reps say the company will gauge public interest via Twitter and go from there.