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Toyota develops "SMART" process for quick on-site evaluation

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Ever since the whole Toyota recall debacle exploded late in 2009, one of the company's biggest problems has been the way it has responded to the problems. Many have criticized Toyota for either ignoring the problems or pretending that there is nothing wrong, but the company is now seeking to address that appearance by setting up rapid response teams to deal with reported incidents of unintended acceleration.

 

For example, when a pair of alleged "unintended acceleration" incidents happened in San Diego and Connecticut, Toyota jumped in, sending out investigators to join government officials in trying to find out what happened.The new Swift Market Analysis Response Team (SMART) will now be immediately dispatched to the site of any reported unintended acceleration incident. The teams will consist of product engineers, field technical specialists and specially trained dealer technicians.

 

Whenever dealers or Toyota are notified of an incident, the SMART team will head out to the site to evaluate the vehicle and gather evidence. Engineers from Toyota's Japanese product development teams will also assist in the analysis. Hopefully, a more thorough investigation of every reported case will provide Toyota with a larger pool of data from which it can gain a better understanding of what may or may not be happening. Even if there is not actually a problem, Toyota needs to prove so conclusively, because if these kinds of incidents continue happening, they will only damage the company's reputation further.

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Ever since the whole Toyota recall debacle exploded late in 2009, one of the company's biggest problems has been the way it has responded to the problems. Many have criticized Toyota for either ignoring the problems or pretending that there is nothing wrong, but the company is now seeking to address that appearance by setting up rapid response teams to deal with reported incidents of unintended acceleration.

 

For example, when a pair of alleged "unintended acceleration" incidents happened in San Diego and Connecticut, Toyota jumped in, sending out investigators to join government officials in trying to find out what happened.The new Swift Market Analysis Response Team (SMART) will now be immediately dispatched to the site of any reported unintended acceleration incident. The teams will consist of product engineers, field technical specialists and specially trained dealer technicians.

 

Whenever dealers or Toyota are notified of an incident, the SMART team will head out to the site to evaluate the vehicle and gather evidence. Engineers from Toyota's Japanese product development teams will also assist in the analysis. Hopefully, a more thorough investigation of every reported case will provide Toyota with a larger pool of data from which it can gain a better understanding of what may or may not be happening. Even if there is not actually a problem, Toyota needs to prove so conclusively, because if these kinds of incidents continue happening, they will only damage the company's reputation further.

 

Maybe some fishy business has been taking place so that is why they came out with SMART. To outsmart the angmos. I am wondering how come only Toyota US got so many problems. The other parts of the world does not face any such issues even in Singapore.

 

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Maybe some fishy business has been taking place so that is why they came out with SMART. To outsmart the angmos. I am wondering how come only Toyota US got so many problems. The other parts of the world does not face any such issues even in Singapore.

In US, consumer is king. You can sue tobacco company for not telling you smoking is bad for health; sue restaurant for not telling you eating too many burgers can cause obesity.

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