Honda New Design Concept

[Davidklt]

I think finally they are realising that producing cheap looking cars with boring design doesnt sell, eg. The latest Civic.

 

They have a new grille design too:

 

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TOKYO, Japan, September 5, 2013 - Honda Motor Co., Ltd. announced a new design concept, "EXCITING H DESIGN!!!," that will be applied to all Honda automobiles globally to promote a more unique character and stronger presence around the world.

 

 

New design concept: "EXCITING H DESIGN!!!"

 

New design identity: "Solid Wing Face"

The three exclamation marks in "EXCITING H DESIGN!!!" represent three design factors, namely "High Tech." which represents an innovative spirit, "High Tension" which represents the pursuit of a beautiful body structure and layout, and "High Touch" which represents finely-honed surfacing and texture. By incorporating these three factors into exterior and interior design, more unique and exciting Honda designs will be realized. This new design concept has been first applied to the all-new Fit model, with the application to be expanded in stages to other Honda vehicles around the world.

 

Exterior design:

 

High Tech.

 

Honda's new design identity, "Solid Wing Face," is adopted. While positioning the "H" mark in the center, the area from the front grill to the headlights will be designed in an advanced style as one uninterrupted flow.

High Tension

A well-toned body with beautiful proportion, "Athlete Form," is realized.

 

High Touch

Honda strives to realize "Dramatic Surfacing," well-elaborated form that provides an emotional attraction.

Interior design:

 

High Tech.

Honda pursues an easy-to-see/easy-to-use "Advanced Interface" by adopting advanced technologies.

 

High Tension

A sporty and emotional "Personal Cockpit" is realized.

 

High Touch

Honda expresses its "Craftsmanship" by creating thoughtful interiors with an emphasis on the texture of materials.

Edited September 7, 2013 by Davidtkl

[Victorco]

i though it was like this since the release of FD series civic

[Wishxsr]

What kind of design can they produce? End of the day,the Japs brand will just copy the Korean design etc.

Edited September 15, 2013 by Wishxsr

[Achee]

Tough, unless Honda can accept an European to be their CEO like Kia and Hyundai

[Yanto1826]

Waiting to see the final look for Honda Civic 2014

[Knoobie]

i feel that the design of jap cars does not have their own icon..

 

like Audi, BM, Merc.. although different models, they have some iconic image.

 

the jap cars design change pattern like change underwear.. some more getting worse.. (e.g. Civic, Accord) last time so nice...

[Twich]

What kind of design can they produce? End of the day,the Japs brand will just copy the Korean design etc.

Hi guy, I just came from America a few weeks ago! There are so many Japanese models on the road. No 1 best selling is Camry. No.2 is Chevy Cruze. No 3 is Honda Accord.

Jul sales unit for Camry is 35,000, Cruze is 32,000 and Accord is 31,000.

In Singapore, number of COE available per year is less 30,000.

Honda has just built US300m in Thailand. Singapore is just a tiny market to the Japanese car makers.