Jump to content
Carbon82

A New Chapter - Skoda Singapore

Recommended Posts

VW Singapore plots Skoda comeback

 

Volkswagen-owned Czech brand Skoda is making a comeback, yet again. But this time, it is parent group Volkswagen which will do its own importing and retailing here.
 
Volkswagen Group Singapore - the manufacturer-owned importer and retailer of Volkswagen vehicles here - has registered a new company for this purpose.
 
According to the Accounting and Corporate Regulatory Authority, Skoda Centre Singapore was registered last month and will be operating out of 247 Alexandra Road, which is the same address as the VW showroom.
 
YkIKWJ5.png
 
The Straits Times understands renovations are being carried out at the facility and that Skoda Centre Singapore will start operations in the first quarter of next year.
 
Volkswagen Group Singapore was not available for comment, but it is understood that a meaningful price differential will be in place to re-launch the Czech brand here.
 
Previously, Skoda cars - which are based on Volkswagens - were the same price or even costlier than equivalent VW models. In other markets, Skodas are cheaper.
 
The brand was last represented by Harvest Automobiles, part of businessman Peter Kwee's now dormant motor group of companies. Harvest Automobiles went bust in 2013 - the third Skoda agency to have failed in Singapore.
 
The Straits Times understands Vertex Automobiles, the dealer for Chinese automobile brand Chery that is owned by egg trader Lian Fong, had made a pitch for the Skoda franchise. But it has since landed Seat, a Spanish brand also owned by Volkswagen Group.
 
Skoda had also been courting Trans Eurokars, a multi-franchise group owned by businessman Karsono Kwee. Among its brands are Rolls-Royce, Porsche, Mini and Mazda.
 
The best year for the Skoda brand here was 2010, when it sold 105 cars. That is less than 4 per cent of Volkswagen sales last year.
 
Will the brand have better success under Volkswagen?
 
Nanyang Business School's Adjunct Associate Professor Zafar Momin, previously an automotive expert with the Boston Consulting Group, said: "Skoda may be able to make a comeback in Singapore if priced and promoted properly. It needs to be very competitive with its Korean competitors in terms of pricing, as it could provide solid, competitive products targeted at value segments of the markets.
 
"With VW Singapore now doing it themselves, it has a better chance than before. Having said that, I wonder what "comeback" really means in a small crowded Singapore car market which has small volumes for many non-mainstream brands. Would it really be worth the effort and to what extent would it cannibalise VW products?"
 
When contacted back in 2014 - when Harvest Automobiles relinquished the business - Volkswagen Group Singapore said it had no plans to take over the Skoda retail business here.
 
It has, however, taken over the maintenance and warranty of Skodas here. There are about 400 Skoda cars in Singapore today.
 
 

As a onwer of both Skoda and VW model, I can attest that Skoda is indeed better, in almost every aspect, than VW. I can wait to welcome it back to Singapore!! Here are some interesting models in current Skoda lineup, that I hope can be made available to local motorist when sales start next year.

 

Superb

skoda_superb_45.jpegskoda_superb_44.jpegskoda_superb_50.jpegskoda_superb_86.jpegskoda_superb_82.jpeg

 

Superb Combi

skoda_superb_combi_48.jpegskoda_superb_combi_56.jpegskoda_superb_combi_49.jpegskoda_superb_combi_44.jpegskoda_superb_combi_43.jpeg

 

Kodiaq

skoda_kodiaq_4_4_35.jpegskoda_kodiaq_4_4_41.jpegskoda_kodiaq_4_4_66.jpegskoda_kodiaq_36.jpegskoda_kodiaq_4_4_67.jpeg

 

 

↡ Advertisement
  • Praise 20

Share this post


Link to post
Share on other sites

Octavia RS245

skoda_octavia_rs_245_97.jpegskoda_octavia_rs_245_66.jpegskoda_octavia_rs_245_75.jpegskoda_octavia_rs_245_64.jpegskoda_octavia_rs_245_851.jpeg
 
Octavia Combi RS245
skoda_octavia_rs_245_wagon_3.jpegskoda_octavia_rs_245_wagon_34.jpegskoda_octavia_rs_245_wagon_52.jpegskoda_octavia_rs_245_wagon_33.jpegskoda_octavia_rs_245_wagon_965.jpeg
 
Karoq
skoda_karoq_4_4_43.jpegskoda_karoq_4_4_99.jpegskoda_karoq_4_4_3.jpegskoda_karoq_4_4_91.jpegskoda_karoq_4_4_596.jpegskoda_karoq_4_4_643.jpegskoda_karoq_4_4_55.jpegskoda_karoq_4_4_925.jpeg
 

 

  • Praise 2

Share this post


Link to post
Share on other sites

how is skoda better in almost every aspect compared to vw?

 

wouldn’t they be similar since models are basically based on group parts sharing?

 

 

↡ Advertisement
  • Praise 1

Share this post


Link to post
Share on other sites

Fabian still as sexy as ever. If only there's a size in between Fabia and the combi (boot size around 400L) confirm trading in my car

Share this post


Link to post
Share on other sites

Fabian still as sexy as ever. If only there's a size in between Fabia and the combi (boot size around 400L) confirm trading in my car

 

There is the Rapid.

 

Skoda_Rapid_registered_March_2013_1598cc

 

Good to know they getting a proper dealer this time. Not like the jokers running the Spanish sibling.

Share this post


Link to post
Share on other sites

The superb 2.0T with the 290BHP unit and 4wd IF price under a 1.8T passat would be a good volume seller

 

 

  • Praise 1

Share this post


Link to post
Share on other sites

Kodiaq looks good! 7-seater SUV... if price is reasonable, can consider! 

Share this post


Link to post
Share on other sites

Kodiaq looks good! 7-seater SUV... if price is reasonable, can consider! 

 

2.0 diesel variant is already available on sgcarmart via PI

  • Praise 1

Share this post


Link to post
Share on other sites

how is skoda better in almost every aspect compared to vw?

 

wouldn’t they be similar since models are basically based on group parts sharing?

 

 

↡ Advertisement
  • Praise 6

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×