Jump to content
Carbon82

All About Automotive Brand, Model and Logo

Recommended Posts

How many of you actually pay attention to automotive brand or their logo, and are curious how a car model get it name? The key objective of this thread is to allow us to share what we know about a particular brand, model and/or it logo. Let me start with the follow brands. More to be added.

 

 

Alfa Romeo

 

I own up first, I didn't know that the word ALFA is actually an abbreviation, which stand for Anonima Lombarda Fabbrica Automobili, whereas ROMEO is the name of a Neapolitan Entrepreneur, Nicola Romeo (who take control of the company in 1915), instead of it founder, Alexandre Darracq. I will skip the history part, as I don't wish you to fall asleep (as I normally do during history lesson [:p]).

 

But the most interesting part is with it logo, and again I have to admit, I have all the while thought that the snake-like creature on the right side of the logo is spitting fire, while the "fire" it is actually a human at the mouth of the "snake"! :wacko:

 

alfaromeooriginsevolution.jpg

 

So have anyone managed to guess how the logo come about? Why is something so cruel being featured on the company logo? OK, there is 2 version of the story actually.

 

Version #1: From Wikipedia

Alfa Romeo's logo incorporates two heraldic devices traditionally associated with its birthplace, the city of Milan: a red cross, from the emblem of Milan, and the biscione (a heraldic charge showing on argent an azure serpent in the act of consuming a human; usually a child and sometimes described as a Moor or an Ottoman Turk), a crowned viper swallowing a Moor—emblem of the House of Visconti, rulers of the city in the 14th century.

 

stemma-milano.jpg200px-Arms_of_the_House_of_Visconti_%281

 

Version #2: From Alfa Romeo

On the left: the red cross on white field is the symbol of Milan, the hometown of Alfa Romeo.
 
On the right: the symbol of one of the most important families in the history of Milan (and Italy), the Visconti family – the family that ruled Milan. There are a lot of legends about the origins of this heraldic symbol, representing a mythological animal with a human in his mouth (some believe it to be a dragon, but most likely a snake). During the time of the crusades, Otone Visconti , the founder of Visconti Family and a knight, fought against a noble Saracen knight (nomad from the Syrian Desert that bordered the Roman Empire). Otone beat the Saracen knight and, following the tradition, took the symbols the Saracen carried on his shield: a snake with a human in his mouth. At first glance, it looks like the snake is eating the human. Instead, the human is coming out of the snake a "new man," purified and renewed.
 
The meaning: The snake is a circular animal (a snake can assume a circular position) and is an animal of the changing – able to change his skin regularly and totally renew or rebirth himself.
 
 
 
BMW
 
2685729651_32615b5b9b_b.jpg
 
OK, I believe most, if not all MCFer knew that BMW stands for Bavarian Motor Works (Bayerische Motoren Werke in German). But how does the blue propeller styled logo come about?
 
Although some associated it with a spinning aircraft propeller (BMW was once in aviation business too - producing aircraft engine under Rapp Motorenwerke), it is actually derived from the logo of Rapp Motorenwerke, from which the BMW company grew, whereas blue and white is the official colors of the Bavarian flag.
 
f89458fb03a26bed2427be7dd204cfbc.jpgflag-world-bavaria-crest.gif
 
↡ Advertisement
  • Praise 19

Share this post


Link to post
Share on other sites

I’m more curious on how Kia became King Long....

  • Praise 1

Share this post


Link to post
Share on other sites

thanks for the interesting info, bro!  [thumbsup]

 

i will also post some interesting stuff here if time permits. 

Share this post


Link to post
Share on other sites

I guess this thread is going to cover from A-Z.

Share this post


Link to post
Share on other sites

I guess this thread is going to cover from A-Z. ð

he skipped Audi and Bentley leh...
↡ Advertisement

Share this post


Link to post
Share on other sites

he skipped Audi and Bentley leh...

I think he haven't done with A yet.

Share this post


Link to post
Share on other sites

Porsche 911 get its name because of... ... Peugeot?!

 

The numbers 9,1, and 1 in succession may have some unsettling connotations for most people, but for car enthusiasts, they represent something great. The Porsche 911 is one of those rare cars that defines a brand, in this case one of the most respected and enduring makers of sports cars.

 

But the 911 wasn't always the 911. Porsche's flagship was originally called the 901, and debuted under that name at the 1963 Frankfurt Motor Show. The car was a hit at Porsche's home show, and the company promised to start production the following year. Around 80 preproduction 901s were built, before Porsche received a letter from Peugeot.

 

The French automaker argued that it had exclusive rights to car names consisting of three numbers with a zero in the middle. Indeed, Peugeot still uses that naming scheme to this day. Porsche had already ordered a mess of metal 9s, 0s, and 1s for the cars' badges, and didn't want them to go to waste. So it changed "901" to "911," and the rest is history.

 

BTW, this is piece of info is from Porsche, as seen in the video below.

 

Edited by Carbon82
  • Praise 2

Share this post


Link to post
Share on other sites

SEAT

 

Yes, you guess it correctly, the brand name is also an abbreviation, which stands for Sociedad Española de Automóviles de Turismo (Spanish Touring Car Company - in English). But the interesting part with SEAT is that it many of it models are actually named after places in Spain.

 

Alhambra

wzuf0Se.png

seat_alhambra_8.jpeg

 

 

Altea

cYbeOpw.png

autowp.ru_seat_altea_40.jpeg

 

 

Arona

Nkqutux.png

seat_arona_4.jpg

 

 

Ateca

wyHu4R3.png

seat_ateca_6.jpg

 

 

Córdoba

c6uFHIZ.png

seat_cordoba_13.jpg

 

 

Ibiza

VsNHxq3.png

seat_ibiza_fr_42.jpg

 

León

dQ7ZHiQ.png

autowp.ru_seat_leon_fr_33.jpeg

 

 

Málaga

raVQXLJ.png
seat_malaga_2.jpeg
 
 

Marbella

w27vXRV.png
autowp.ru_seat_marbella_uk-spec_1.jpeg
 
 

Ronda

ndhrxsa.png

seat_ronda_crono.jpg

 

Toledo

6BmNfUB.png

seat_toledo_1_1.jpeg

 

 

  • Praise 5

Share this post


Link to post
Share on other sites

Ferrari

 

ferrari-70th-anniversary-logo-design.png

b0d22d2b980a1295fda29a269f1734c0.jpg

 

No matter which version of the logo you could have found on any Ferrari model, 1 feature, or rather, creature / animal, remain unchanged, and yes, it is the pouncing horse... And here is what from the horse's mouth Enzo Ferrari:

 

The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the first world war. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.
 
- The horse was originally the symbol of Count Francesco Baracca, a legendary "asso" (ace) of the Italian air force during World War I, who painted it on the side of his planes.
 
- Ferrari left the horse black as it had been on Baracca's plane; however, he added a yellow background because it was the symbolic color of his birthplace, Modena.
 
Khjlo1g.jpg
 
 
About the naming of Ferrari model, it can be basically classified into 3 main categories.
 
1. Based on the cubic capacity of one of the engine’s cylinders (mostly for V12 model), e.g.
- 125 (1,497cc V12)
- 159 (1,903cc V12)
- 166 (1,995cc V12)
- 195 (2,341cc V12)
- 212 (2,562cc F12)
- 225 (2,715cc V12)
- 250 (2,953cc V12)
- 275 (3,286cc V12)
- 290 (3,491cc V12)
- 308 (2,926cc V8)
- 315 (3,783cc V12)
- 330 (3,967cc V12)
- 335 (4,023cc V12)
- 340 (4,101cc V12)
- 342 (4,101cc V12)
- 365 (4,390cc V12)
- 375 (4,522cc V12)
- 400 (4,823cc V12)
- 410 (4,963cc V12)
- 412 (4,943cc V12)
- 456 (5,474cc V12)
- 488 (3,902cc V8)
- 500 (1,985cc IL4)
- 625 (2,498cc IL4)
- 735 (4,412cc IL6)
- 857 (3,432cc IL4)
- 860 (3,432cc IL4)
 
2. Based on engine displacement and no. of cylinders (mostly for V6 & V8 model), e.g.
- 206 (2.0L V6)
- 208 (2.0L V8)
- 246 (2.4L V6)
- 312 (3.0L F12)
- 328 (3.2L V8)
- 348 (3.4L V8)
- 458 (4.5L V8)
- F512 (5.0L F12)
 
3. Based on total engine capacity, e.g.
- 360 (3.6L)
- F430 (4.3L)
- 550 (5.5L)
- 575 (5.75L)
- 599 (5,99L)
 
Other naming method, e.g.
- F355 (3.5L 5V)
- 812 Superfast (800ps V12)
  • Praise 4

Share this post


Link to post
Share on other sites

Mazda

 

Years 1934–1936

 

Mazdalogo1936.jpg

 

The first registered corporate logo, which appeared on three-wheel trucks in 1936.

 

Years 1936–1962

Mazdalogo1936-tripleM.jpg

 

The first stylized branding. The three mountains (representing Hiroshima) also form the Latin alphabet letter M, which is duplicated three times for "Mazda Motor Manufacturer". The long side extensions represent wings for agility and speed.

 

Years 1962–1975

 

180px-1960_Mazda_M_badge.svg.png

 

Symbol and corporate mark as seen on most Mazda cars from the Mazda R360 until 1975.

 

Years 1975–present

 

Mazda1.png

 

Between 1975 and 1991, Mazda did not have an official symbol, only a stylized version of its name; the previous blue "m" symbol was still used in some dealerships up until the 1980s, but later on a plain blue square next to the Mazda name was often used on dealer signs and documentation.

 

Years 1991–1992

 

Mazda2.png

 

In 1991, Mazda adopted a corporate symbol which was to represent a sun and a flame standing for heartfelt passion. This is commonly referred to in Mazda enthusiast circles as the "cylon" logo.

 

Years 1992–1997

 

Mazda_brand_logo_%281992%E2%80%931997%29

 

Shortly after the release of the new symbol, the design was smoothed out to reduce its similarity to Renault's. This is sometimes referred to as the "eternal flame" logo. It also represented the design of the rotary engine that Mazda was famous for.

 

Years 1997–present

 

567px-Mazda_logo_with_emblem.svg.png

 

A redesigned winged "M" to symbolize Mazda with stretched wings.

  • Praise 1

Share this post


Link to post
Share on other sites

I’m more curious on how Kia became King Long....

 

I have the informal answer for you. It all started from the Kia Forte and Koup, back in 2009. When these new Kia was launched, many was drawn to the car by it new age design (it spark a new design language, under the leadership of it new Chief Design Officer, Peter Schreyer - previously from Audi), and the value for money package.

 

autowp.ru_kia_forte_8.jpeg

 

kia_forte_koup_83.jpg

 

Well then, people start to complain about how plain, if not ugly, the badge look, and it sort of spoil the look of the otherwise nice car. So some forumers over at Kia Forum (I forgot was it the one in Singapore or Malaysia) start to search online for a replacement badge (might not have to be Kia - e.g. like the eagle on Harrier, or "W" on Wish, just something nicer), and they spotted the one used in Korea...

 

kia-logo.jpg

 

and another aftermarket one (known as 3.0 K emblem)

 

Kia-K-Logo-1.jpg

 

 

I have to say the 3.0 K badge does look 100x better than the original word base logo... [nod]

kia-logo.jpg

 

It is not exactly the same as King Long if you long closer...

5187368861_73e643a5ce_b.jpg

Edited by Carbon82
  • Praise 6

Share this post


Link to post
Share on other sites

I have the informal answer for you. It all started from the Kia Forte and Koup, back in 2009. When these new Kia was launched, many was drawn to the car by it new age design (it spark a new design language, under the leadership of it new Chief Design Officer, Peter Schreyer - previously from Audi), and the value for money package.

 

autowp.ru_kia_forte_8.jpeg

 

kia_forte_koup_83.jpg

 

Well then, people start to complain about how plain, if not ugly, the badge look, and it sort of spoil the look of the otherwise nice car. So some forumers over at Kia Forum (I forgot was it the one in Singapore or Malaysia) start to search online for a replacement badge (might not have to be Kia - e.g. like the eagle on Harrier, or "W" on Wish, just something nicer), and they spotted the one used in Korea...

 

kia-logo.jpg

 

and another aftermarket one (known as 3.0 K emblem)

 

Kia-K-Logo-1.jpg

 

 

I have to say the 3.0 K badge does look 100x better than the original word base logo... [nod]

kia-logo.jpg

 

It is not exactly the same as King Long if you long closer...

5187368861_73e643a5ce_b.jpg

KIA is an abbreviation too. I remember it stands for Korean Integrated Automotive, but wiki has a different version! 

 

PROTON too is an abbreviation!

Edited by Fitvip

Share this post


Link to post
Share on other sites

SEAT

 

Yes, you guess it correctly, the brand name is also an abbreviation, which stands for Sociedad Española de Automóviles de Turismo (Spanish Touring Car Company - in English). But the interesting part with SEAT is that it many of it models are actually named after places in Spain.

 

Alhambra

wzuf0Se.png

seat_alhambra_8.jpeg

 

 

Altea

cYbeOpw.png

autowp.ru_seat_altea_40.jpeg

 

 

Arona

Nkqutux.png

seat_arona_4.jpg

 

 

Ateca

wyHu4R3.png

seat_ateca_6.jpg

 

 

Córdoba

c6uFHIZ.png

seat_cordoba_13.jpg

 

 

Ibiza

VsNHxq3.png

seat_ibiza_fr_42.jpg

 

León

dQ7ZHiQ.png

autowp.ru_seat_leon_fr_33.jpeg

 

 

Málaga

raVQXLJ.png
seat_malaga_2.jpeg
 
 

Marbella

w27vXRV.png
autowp.ru_seat_marbella_uk-spec_1.jpeg
 
 

Ronda

ndhrxsa.png

seat_ronda_crono.jpg

 

Toledo

6BmNfUB.png

seat_toledo_1_1.jpeg

the ronda looks like a Fiat 

Edited by Sdf4786k

Share this post


Link to post
Share on other sites

Audi

 

So the 4 rings in Audi was for this,

 

 

or this,

 

 

or...

 

 

 

Sorry, none of the above. It represent the 4 companies that formed Auto Union, the predecessor of Audi. And the 4 companies were:

 

Audiwerke GMBH

200px-Audi1.png

 

August Horch & Cie

Horch-logo.png

 

DKW (Dampf Kraft Wagen)

DKW-logo.png

 

Wanderer-Werke AG

Wanderer-logo.png

 

And this is how the logo transform over the years. 

History_Of_Audi_Logo_1.jpg

  • Praise 4

Share this post


Link to post
Share on other sites

Brands distribution

Some changes since:

 

Geely - Proton, Lotus, Lynk&Co

PSA - Opel, Vauxhall (not GM amymore)

Renault - Alpine

 

Do we consider Ferrari still part of FCA? Or is it separate after floating it on stock market?

  • Praise 1

Share this post


Link to post
Share on other sites

Some changes since:

 

Geely - Proton, Lotus, Lynk&Co

PSA - Opel, Vauxhall (not GM amymore)

Renault - Alpine

 

Do we consider Ferrari still part of FCA? Or is it separate after floating it on stock market?

And depending if you are looking at firms with controlling stake or not. Other relationships in the automotive world includes:

 

- Daihatsu owned part of Perodua

- Toyota owned part of Subaru

- Nissan is the largest single investor in Mitsubishi Motor

- BMW own 50% of Brilliance Auto

- Suzuki owned >50% of Maruti

- Mahindra owned 70% of Ssangyong

 

And quite a few others...

Edited by Carbon82
  • Praise 5

Share this post


Link to post
Share on other sites

Subaru

 

Subaru-logo-2001-2560x1440.png

 

The name Subaru is Japanese, meaning ‘unite’. It’s also a term for a cluster of six stars in the Taurus constellation, named 'Pleiades' by the ancient Greeks. According to Greek mythology, these stars were once Atlas’ daughters. The six-star cluster featured in the Subaru badge design is known in Japan as mutsuraboshi, meaning ‘six stars’.
 
Cars under the Subaru brand are manufactured by an auto wing of the FHI group (Fuji Heavy Industries Co.), one the largest transportation conglomerates in Japan.
 
Each star in the logo represents one of the companies that formed this group back in 1953. In fact there were five companies, each having its own unique specialization (Fuji Kogyo, Fuji Jidosha Kogyo, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo). The sixth, and also the largest, star in the Pleiades constellation visualizes the parent company that appeared as a result of this merger – Fuji Heavy Industries (FHI).
 
Subaru was the first automobile brand to use a Japanese word as its name.
 
58e02b65-0dcc-48e3-adb2-4a4b462395c3.jpg9600096fbe6ba7ff44cd60ec111351fe.jpg
 
 

KIA is an abbreviation too. I remember it stands for Korean Integrated Automotive, but wiki has a different version! 

 

PROTON too is an abbreviation!

 

I am not sure about KIA, but PROTON is for Perusahaan Otomobil Nasional (National Automobile Company). [nod]

 

 

the ronda looks like a Fiat 

 

Technically, it is based on a Fiat.

 

SEAT Ronda was a restyled SEAT Ritmo which in its turn derived from the Fiat Ritmo / Strada. However, in 1983 the Arbitration Chamber of Paris (subsequent to the acrimonious split between FIAT and SEAT) judged that the differences between those cars were important enough so as not to consider the Ronda to be a rebadged Ritmo. The most visible external design differences between a Ritmo and a Ronda are rectangular headlights on the Ronda in place of the round ones featured on the Ritmo, different tail lights and panels, and changed door handles. Mechanically, there were also some minor differences, mostly due to the use of Spanish-built engines and other parts.

 

SEAT Ronda

seat_ronda_p_7.jpg

 

SEAT Ritmo

seat_ritmo_crono.jpg

 

Fiat Ritmo / Strada

autowp.ru_fiat_ritmo_65_5-door_1.jpegautowp.ru_fiat_strada_5-door_2.jpeg

Edited by Carbon82
  • Praise 6

Share this post


Link to post
Share on other sites

Want to guess which automotive brand this ornament belongs too?

 

82578_Auto_Front_3-4_Web.jpg

 

If you have no idea (wild guess not allowed [:p]), you are not alone, as probably only 2 - 3 vehicles featured it back in 1909 / 1910. Now the answer is...

 

8235100315_75e6bf04c1_b.jpg

 

Known as The Whisper, it was the first bonnet ornament created by Charles Robinson Sykes, a sculptor engaged by a Rolls-Royce Silver Ghost owner (John Walter Edward Douglas-Scott-Montagu) back in 1909. And the unbelievable part is that the lady featured on this ornament could be a 小三 (mistress) of Montagu, whom was a conservative politician (2nd Baron Montagu of Beaulieu).

 

Sykes chose Eleanor Velasco Thornton (Montagu's secretary) as his model. Sykes originally crafted a figurine of her in fluttering robes, having placed one forefinger against her lips – to symbolize the secret of their love affair. The figurine was consequently named The Whisper and is on display at the National Motor Museum in Beaulieu.

 

1925_Rolls-Royce_Phantom_I_Whisper_Masco

 

Rolls-Royce

rolls-royce.jpg

 

So how does the current Spirit of Ecstasy come about to be on modern Rolls Royce?

 

il_fullxfull.1013166470_jpa7.jpg

 

By 1910 personal mascots had become the fashion of the day. Rolls-Royce were concerned to note that some owners were affixing "inappropriate" ornaments to their cars. Claude Johnson, then managing director of Rolls-Royce Motor Cars, was asked to commission a more dignified and graceful mascot.
 
He turned to Sykes to produce a mascot which would adorn all future Rolls-Royce cars and become generic to the marque, with the specifications that it should convey "the spirit of the Rolls-Royce, namely, speed with silence, absence of vibration, the mysterious harnessing of great energy and a beautiful living organism of superb grace..."
 
Sykes chose to modify The Whisper into a version similar to today's Spirit of Ecstasy. He called this first model The Spirit of Speed. Later, Charles Sykes called it "A graceful little goddess, the Spirit of Ecstasy, who has selected road travel as her supreme delight and alighted on the prow of a Rolls-Royce motor car to revel in the freshness of the air and the musical sound of her fluttering draperies."
 
In February 1911 Sykes presented to Rolls-Royce the "Spirit of Ecstasy", which was easily recognizable as being a variation on the theme of "The Whisper". The similarity was hardly coincidental because the model for both had been Miss Thornton. The sculptor's signature appeared on the plinth and were either signed "Charles Sykes, February 1911" or "Feb 6, 1911" or "6.2.11". Even after Rolls-Royce took over the casting of the figures in 1948 each Spirit of Ecstasy continued to receive this inscription until 1951.
 
 
OK. just for fun, you may like to check out this site to see what are the other one-off Rolls-Royce ornament created by their owners... some of them may appears offensive, so click at your own risk... :XD:
Edited by Carbon82
  • Praise 6

Share this post


Link to post
Share on other sites

Mercedes-Benz

 

0jdtJEU.png

 

 

So what does the three-pronged star actually mean?

 

According to the company, it represents the automaker’s drive toward universal motorization with its engines dominating the land, sea, and air (three points).

 

 

But beyond the simple explanation provided, the 3 point star has a more sentimental background, and has proven over the century that it is indeed a Lucky STAR!!!

 

Gottlieb Daimler originally founded Daimler-Motoren-Gesellschaft (DMG) in 1890, while Carl Benz began Benz & Cie in 1883. Both businesses laid the foundation of motorized vehicle transportation. After Daimler passed away in 1900, chief engineer Wilhelm Maybach took over and brought on racing enthusiast Emil Jellinek as a partner. Jellinek’s daughter Mercédès–a Spanish girl’s name meaning “grace”–was the inspiration for the later trade name.

 

In 1909, Daimler’s sons Paul and Adolf recalled an 1872 picture postcard sent by their father to their mother with a three-pointed star marking the location of his house in Germany with the explanation that one day the star would shine over his factory and bring prosperity. DMG took the star as the company’s logo, trademarking three- and four-pointed stars but only using the three-pointed one. The logo began with a blue color but was changed to its signature silver after its involvement in the first Grand Prix at the Nürburgring in 1934.
 
At the same time, Benz & Cie trademarked its own logo: a laurel wreath surrounding the company’s name.
 
When the merger between DMG and Benz & Cie occured in 1926, the company logos combined to become a laurel wreath surrounding a three-pointed star. The company became known as Daimler-Benz AG, later Mercedes-Benz using its trade name.
 
Mercedes-Benz-emblem-1926-1920x1080.png
Edited by Carbon82
  • Praise 4

Share this post


Link to post
Share on other sites

Peugeot

 

peugeot-logos-emblems-2.png

 

I personally find this brand has the longest (and most complex) historical background with regards to its logo, started about 170 years ago, some 60 years before it found it way onto the the 1st Peugeot production vehicle... [jawdrop]

 

 

The origin of the Lion

Peugeot-Lion-Emblem-History-1.jpg

 

The Lion emblem was first conceived in 1847 when Jules and Emile PEUGEOT, who founded the company Peugeot Frères, asked Julien BLAZER, a jeweller and engraver, to produce a logo for identifying all PEUGEOT products.
 
The chosen design was a Lion, as the characteristics of the Lion were very similar to those of the saws the Peugeot brothers were producing:
 
Strong teeth like those of the Lion.
 
Suppleness of the blade like the Lion's spine.
 
Swiftness of cut like the Lion pouncing on its prey.
 
The Lion quickly became Peugeot's sole registered trade mark, and could be found not only on tools and saw blades, but also on coffee grinders by 1881 (the production of which began in 1840), on bicycles from 1882 and, from 1898, on motorcycles.
 
 
The Lion becomes a part of automotive history

lion-1912-001.153476.204062.19.jpg

 

Although the first Peugeot production car the Type 3, built by Armand PEUGEOT dates from 1891, it was only in 1906 that the emblem first appeared on a production car.
 
In 1910, the two entities (PEUGEOT Frères and Armand PEUGEOT) merged to become La Sté des automobiles et cycles PEUGEOT; the two product ranges, however, co-existed until the First World War.
 
The last car to display the "Lion walking on an arrow" was the Bébé Lion (designed by Ettore Bugatti), presented at the Paris Motor Show in October 1912.
 
Subsequent models, however, used old-style lettering, on the top of the radiator grille contained inside a double "ellipse", and in some instances with lettering also on the radiator, either on its own or in a coat of arms (from the 201).
 
 
The Lion phenomenon thrives
lion-baudichon-1923-00018.153472.204060.
 
In the 1920s the Lion became a rallying call for "Peugeotistes" who used it as a decoration on their radiator caps. Two types of radiator Lions were distributed in the network, a roaring version by the sculptor Marx and one ready to pounce by Baudichon.
 
Most Peugeot owners adorned their radiator caps with a Lion, designed by the sculptor Baudichon.
 
 
The Lion reigns on grilles
lion-1936a38-sm001.153478.204063.19.jpg
 
From October 1933, with the launch of the "aerodynamic" range of Peugeot vehicles 201, 301 and 601, a Lion's head re-appeared on the top of the radiator grille.
 
The design also appeared on the 401, first seen at the 1934 Paris Motor Show and with a tapered head design on the 402 (1935) then the 302 (1936) and the 202 in 1938.
 
 
The 203 adopts the Lion from the Franche-Comté coat of arms
lion-1948-sm001.153480.204064.19.jpg
 
In 1948, the 203 adopted as its figurehead a Lion on the bonnet in a more prominent style, which featured a new insignia with the Franche-Comté coat of arms’ Lion.
 
It was attached to the boot lid until October 1952 and then migrated to the front of the bonnet from September 1958 until the end of the series in February 1960. During this period the heraldic Lion also appeared on PEUGEOT motorcycles.
 
 
The Franche-Comté coat of arms’ Lion added to the 403
lion-1960a73-sm001.153482.204065.19.jpg
 
With the launch of the 403 in 1955 another new Lion appeared on the bonnet, however, these two designs were deemed too dangerous in the event of a collision and the lions’ heads are later withdrawn from the bonnets of both the 203 and 204 in September 1958.
 
 
The Lion changes its style
lion-1961a1971-sm004.153484.204066.19.jp
 
The Pininfarina styled Peugeot 404 inaugurated a new Lion with a flowing mane, crowned with Peugeot lettering and set in the centre of the grille, in May 1960.
 
 
The Lion breaks new ground
lion-1971-sm001.153486.204067.19.jpg
 
It was then replaced by a Lion (gilt or chrome-plated) leaping from its background, which first appeared in September 1968 on the 504, then was adopted by the 404, 204, 304 and 104.

 

 

The “Lion outline”

lion-1975a95-sm001.153488.204068.19.jpg

 

Another generation, the Lion "in outline" appeared on the 604 marketed in September 1975, and then extended to the 305 (November 1977) and 505 (May 1979) before being presented on a black background in 1982 on the 205, through to the 306 in 1993.

 

The heraldic Peugeot Lion is showcased with angular features, hollowed in the centre and is known as the “Lion outline”.

 

 

The Lion becomes larger

lion-heraldique-sans-ecu-00017.153474.20

 

At its launch in October 1995, the 406 stood out with its large Lion emblem which rapidly migrated across the entire "six" generation models. This led in 1998 to a new look Lion, with a stylised, angular appearance that decorated the front and rear of both Peugeot cars and scooters.

 

The Peugeot Lion was modernised with the new logo showing greater depth through its new chrome finish.

 

 

The Lion adopts a new posture

illus-2010-lions.153470.204059.19.png

 

The more dynamic, intensely-fluid Peugeot Lion is created with a bi-metallic effect through its contrasting matt and chrome finishing.

 

In 2010, the Peugeot Lion, which has been associated with the brand for the last 153 years, has evolved again with a new more dynamic look. Combining a new bi-metallic finish it is now simpler in design, with a new posture and fluidity. The first production vehicle to display this new Lion is the Peugeot RCZ which was launched in April that year.

 

 

Lucky that this is not an exam topic, else having to remember so many different logos and date of introduction, I sure fail the exam... [:p] 

  • Praise 5

Share this post


Link to post
Share on other sites

Maserati

 

48b785fd463391e439c920c99e5c6ca1.jpg

 

Though Maserati brand history started long before the foundation of the company, it was officially licensed and registered in 1914 in Bologna by Alfieri Maserati. Since then, Maserati has played a consistently important role in the history of sports car culture and its development. Over a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.

 

The Trident

 

The Trident, the symbol of a myth. The badge used on all racing cars in Maserati’s history, has remained constant throughout the evolution of the brand and its style, technology and performance, accompanying all the victories and successes of Maserati cars.
 
A figure of iconic importance in Maserati’s history has dominated Piazza Maggiore in Bologna since the sixteenth century. It was the city’s Fountain of Neptune that inspired the Maserati Trident logo, symbolising both Bologna itself and the automotive brand. 
 
20120813-174541.jpg

 

In about 1920 Maserati needed a logo that would ensure that its new car would stand out from the crowd. So it was decided that Mario Maserati, the only Maserati brother not to be obsessed by engines and a talented artist, should be commissioned to design the company logo. Mario drew inspiration from Neptune’s statue in Piazza Maggiore, its trident symbolising strength and vigour. The red and blue that accompany the design are the colours of the banner of the city of Bologna, where Officine Maserati was located at that time.
 
Inseparably linked to the brand, the Trident underlines the exclusive status of the firm’s cars and their identity as masterpieces of elegance, luxury and sports car performance.
 
  • Praise 5

Share this post


Link to post
Share on other sites

The Maserati logo looks almost unchanged for decades.

  • Praise 1

Share this post


Link to post
Share on other sites

Citroën

 

01b-4.jpg

 

Citroen logo features a stylized image of double helical gears, paying tribute to André Citroën’s engineering background and early gear business. It also looks like a double ‘V’ sign, turned upside down, or a double arrow facing upwards.
 
The origin of the logo may be traced back to a trip made by the 22-year-old André Citroën (founder of Citroën) to Łódź city, Poland, where he discovered an innovative design for a chevron-shaped gear used in milling. He bought the patent for its application in steel. Mechanically a gear with helical teeth produces an axial force. By adding a second helical gear in opposition, this force is cancelled. The two chevrons of the logo represent the intermeshing contact of the two.
 
The presentation of the logo has evolved over time. Before the war, it was rendered in yellow on a blue background. After the war, the chevrons became more subtle herringbones, usually on a white background. With the company searching for a new image during the 1980s, the logo became white on red to give an impression of dynamism, emphasized by publicity slogan.
 
In February 2009 Citroën launched a new brand identity to celebrate its 90th anniversary, replacing the 1977 design. The new logo was designed by Landor Associates — a 3D metallic variation of the double chevron logo accompanied by a new font for the Citroën name and the new slogan "Créative Technologie".
 
  • Praise 5

Share this post


Link to post
Share on other sites

Bro @carbon82 I give you a beer  [thumbsup] ..... wah! you really Phd in car-o-logy.... why neber do on our neighbour  Proton .... can change with every PM 1  [laugh]  

 

dont know got kopi here and there.... below logo is Peugeot 

 

Proton-logo-2000-2560x1440.png

post-157298-0-44671900-1516361874.jpg

Edited by BanCoe
↡ Advertisement
  • Praise 4

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

×