All About Automotive Brand/Model/Logo

[Hamburger]

mmmh......the lambo no countach. 

[Pocus]

Peugeot

 

 

I personally find this brand has the longest (and most complex) historical background with regards to its logo, started about 170 years ago, some 60 years before it found it way onto the the 1st Peugeot production vehicle...

 

 

The origin of the Lion

 

The Lion emblem was first conceived in 1847 when Jules and Emile PEUGEOT, who founded the company Peugeot Frères, asked Julien BLAZER, a jeweller and engraver, to produce a logo for identifying all PEUGEOT products.

 

The chosen design was a Lion, as the characteristics of the Lion were very similar to those of the saws the Peugeot brothers were producing:

 

Strong teeth like those of the Lion.

 

Suppleness of the blade like the Lion's spine.

 

Swiftness of cut like the Lion pouncing on its prey.

 

The Lion quickly became Peugeot's sole registered trade mark, and could be found not only on tools and saw blades, but also on coffee grinders by 1881 (the production of which began in 1840), on bicycles from 1882 and, from 1898, on motorcycles.

 

 

The Lion becomes a part of automotive history

 

Although the first Peugeot production car the Type 3, built by Armand PEUGEOT dates from 1891, it was only in 1906 that the emblem first appeared on a production car.

 

In 1910, the two entities (PEUGEOT Frères and Armand PEUGEOT) merged to become La Sté des automobiles et cycles PEUGEOT; the two product ranges, however, co-existed until the First World War.

 

The last car to display the "Lion walking on an arrow" was the Bébé Lion (designed by Ettore Bugatti), presented at the Paris Motor Show in October 1912.

 

 

Subsequent models, however, used old-style lettering, on the top of the radiator grille contained inside a double "ellipse", and in some instances with lettering also on the radiator, either on its own or in a coat of arms (from the 201).

 

 

The Lion phenomenon thrives

 

 

In the 1920s the Lion became a rallying call for "Peugeotistes" who used it as a decoration on their radiator caps. Two types of radiator Lions were distributed in the network, a roaring version by the sculptor Marx and one ready to pounce by Baudichon.

 

Most Peugeot owners adorned their radiator caps with a Lion, designed by the sculptor Baudichon.

 

 

The Lion reigns on grilles

 

From October 1933, with the launch of the "aerodynamic" range of Peugeot vehicles 201, 301 and 601, a Lion's head re-appeared on the top of the radiator grille.

 

The design also appeared on the 401, first seen at the 1934 Paris Motor Show and with a tapered head design on the 402 (1935) then the 302 (1936) and the 202 in 1938.

 

 

The 203 adopts the Lion from the Franche-Comté coat of arms

 

In 1948, the 203 adopted as its figurehead a Lion on the bonnet in a more prominent style, which featured a new insignia with the Franche-Comté coat of armsâ Lion.

 

It was attached to the boot lid until October 1952 and then migrated to the front of the bonnet from September 1958 until the end of the series in February 1960. During this period the heraldic Lion also appeared on PEUGEOT motorcycles.

 

 

The Franche-Comté coat of armsâ Lion added to the 403

 

 

With the launch of the 403 in 1955 another new Lion appeared on the bonnet, however, these two designs were deemed too dangerous in the event of a collision and the lionsâ heads are later withdrawn from the bonnets of both the 203 and 204 in September 1958.

 

 

The Lion changes its style

 

 

The Pininfarina styled Peugeot 404 inaugurated a new Lion with a flowing mane, crowned with Peugeot lettering and set in the centre of the grille, in May 1960.

 

 

The Lion breaks new ground

 

It was then replaced by a Lion (gilt or chrome-plated) leaping from its background, which first appeared in September 1968 on the 504, then was adopted by the 404, 204, 304 and 104.

 

 

The âLion outlineâ

 

Another generation, the Lion "in outline" appeared on the 604 marketed in September 1975, and then extended to the 305 (November 1977) and 505 (May 1979) before being presented on a black background in 1982 on the 205, through to the 306 in 1993.

 

The heraldic Peugeot Lion is showcased with angular features, hollowed in the centre and is known as the âLion outlineâ.

 

 

The Lion becomes larger

 

At its launch in October 1995, the 406 stood out with its large Lion emblem which rapidly migrated across the entire "six" generation models. This led in 1998 to a new look Lion, with a stylised, angular appearance that decorated the front and rear of both Peugeot cars and scooters.

 

The Peugeot Lion was modernised with the new logo showing greater depth through its new chrome finish.

 

 

The Lion adopts a new posture

 

The more dynamic, intensely-fluid Peugeot Lion is created with a bi-metallic effect through its contrasting matt and chrome finishing.

 

In 2010, the Peugeot Lion, which has been associated with the brand for the last 153 years, has evolved again with a new more dynamic look. Combining a new bi-metallic finish it is now simpler in design, with a new posture and fluidity. The first production vehicle to display this new Lion is the Peugeot RCZ which was launched in April that year.

 

 

Lucky that this is not an exam topic, else having to remember so many different logos and date of introduction, I sure fail the exam...

2018, they change to a new version of their logo to reflect their bold trends to the younger audience:

 

Edited January 31, 2018 by Pocus

[Carbon82]

Without consulting Mr. Google, can anyone guess which company owns this logo?

 

 

It look like some signs from online gaming, particularly something related to sport, speed, racing, etc. Well, you are somewhere there if you share the same thought...

 

Cupra

 

 

SEAT Cupra to become standalone brand

 

SEAT has confirmed that it will turn its Cupra performance division into a standalone sub-brand, with a full reveal due on 22 February.

 

While bosses are remaining relatively tight-lipped on the subject, trademark applications made at the end of May 2017 revealed a new logo that’s placed above the Cupra motif. Another application shows a brand new badge, comprising a sharp multi-pronged shape resting above the Cupra moniker.

 

SEAT currently marks its Cupra models out with a subtle chequered-flag motif, and while the first of the trademark applications indicates this won't be dropped, the second gives the strongest indication yet Cupra cars could develop an even stronger identity.

 

The next car to carry Cupra badging will be a go-faster version of the SEAT Ateca SUV, which is likely to be unveiled at the Geneva Motor Show in March.

 

SEAT’s chief executive, Luca de Meo, is understood to be passionate about the Cupra name, and have strong ambitions for it. Similarly, the company’s head of research and development, Matthias Rabe, has an affinity with the SEAT Sport engineering team, which has recently focused on touring cars.

 

In a previous role, Luca de Meo was in charge of Abarth’s launch as a separate brand from Fiat – a move that proved successful for the Italian manufacturer.

 

Meanwhile, Rabe has previously suggested that hybrid power could be found in future Cupra models: “Cupra and electrification is not a contradiction. I could see a Cupra as an electrified car – and we have something in mind,” he said.

 

Significantly, though, he went on to say that one of SEAT's "goals is to develop the business of SEAT Sport beyond motorsport activities".

 

SEAT's Cupra division currently produces just one car: the Focus-sized Leon Cupra 300, which produces 296bhp and rockets from 0-62mph in under six seconds.

 

 

CUPRA: a new brand is born

 

Now the time has come for CUPRA to gain its own soul, its own DNA, its own identity. Today the brand introduces the new CUPRA logo, giving a first glimpse of what the sports car brand will become.

 

The new logo balances different worlds and different elements, bringing together passion, precision, style and performance, with determination and courage, all perfectly embodied in the new brand. More than a logo of a sports car, it is a symbol of all that the CUPRA stands for.

 

CUPRA will be a new and unique contemporary vision of sportiness, combined with beauty, style, functionality, personalization, technology and reliability.

 

But CUPRA will be more than a car brand. All will be revealed at the CUPRA’s official debut on February 22nd, where guests will have the chance to discover more at an unforgettable presentation event. After its unveiling, the first CUPRA models will be introduced to the public at the beginning of March during the Geneva International Motor Show.

 

[DACH]

By creating another brand under the VW umbrella, I wonder if this Cupra will eventually cannibalize SEAT models sales or even VW models sales?

 

With already so many brands under VW, is this a dangerous strategy that would cannibalise other brands that has been conflicting with each other under the same umbrella brand? 

[Carbon82]

By creating another brand under the VW umbrella, I wonder if this Cupra will eventually cannibalize SEAT models sales or even VW models sales?

 

With already so many brands under VW, is this a dangerous strategy that would cannibalise other brands that has been conflicting with each other under the same umbrella brand?

I personally think Cupra deserves a better recognition, as it actually help SEAT to propel in sales in the early days. With the split, SEAT still have its FR-Line (with sport suspension and setup), which can to reshape the brand to a sportier variant of VW group.

 

 

OK,that aside, now let look at one "interesting" MPV from Toyota, ISIS. This is the second time in my memory that I wrote about this car in MCF (the first under the "What is so special about these cars" thread, where I highlighted it pillar-less setup).

 

 

Ever since terrorist group, Islamic State of Iraq and Syria made headlines in international news, many motorists and owners begin to wonder how the otherwise wonderful got it name...

 

It was actually named after the Egyptian goddess of fruitfulness and productivity in the hope that the vehicle would enrich the lives of its passengers..

 

Isis, Egyptian Aset or Eset, one of the most important goddesses of ancient Egypt. Her name is the Greek form of an ancient Egyptian word for “throne.”

 

Edited February 5, 2018 by Carbon82

[kdash]

I personally think Cupra deserves a better recognition, as it actually help SEAT to propel in sales in the early days. With the split, SEAT still have its FR-Line (with sport suspension and setup), which can to reshape the brand to a sportier variant of VW group.

 

OK,that aside, now let look at one "interesting" MPV from Toyota, ISIS. This is the second time in my memory that I wrote about this car in MCF (the first under the "What is so special about these cars" thread, where I highlighted it pillar-less setup).

 

 

Ever since terrorist group, Islamic State of Iraq and Syria made headlines in international news, many motorists and owners begin to wonder how the otherwise wonderful got it name...

 

It was actually named after the Egyptian goddess of fruitfulness and productivity in the hope that the vehicle would enrich the lives of its passengers..

 

this is an MPV which i would have considered if not for the Sienta being slightly cheaper and more VFM. 

[Jumpmanz]

wow, very informative news here. some that i wasnt even aware since i got my license   

[Carbon82]

Volvo

 

When the decision was taken to start production of Volvo cars in August 1926, financial backer Svenska KullagerFabriken (SKF) reactivated a company that had been idle since 1920 for the purpose. The name of that company was Volvo — formed in 1915 for the manufacture and marketing of bearings for the automotive industry.

 

The SKF management came up with the Volvo name. It was simple, and easy to pronounce in most places around the world with a minimal risk of spelling errors. It also held an immensely strong symbolic connection to the company’s entire operations.

 

“Volvere” is the infinitive form of the verb “roll” in Latin. In its first person singular form, the verb “volvere” becomes “volvo” i.e. “I roll.” Its Latin form gives rise to several derivations of the word that in one way or another, and in many languages too, describe a rotating movement, for instance, revolver.

 

When Volvo was reactivated, for its logo the company adopted the ancient chemical symbol for iron — a circle with an arrow pointing diagonally upwards to the right.

 

This is one of the oldest and most common ideograms in Western culture and originally stood for the planet Mars in the Roman Empire. Because it also symbolised the Roman god of warfare, Mars, and the masculine gender (as every bird-watcher can tell), an early relationship was established between the Mars symbol and the metal from which most weapons were made at the time, iron.

 

As such, the ideogram has long been the symbol of the iron industry, not least in Sweden. The iron badge on the car was supposed to take up this symbolism and create associations with the honoured traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability. The new car (ÖV4) also got its name VOLVO written in its own typeface, Egyptian.

 

Volvo ÖV4 Jakob

 

The real interesting part about the logo (setup), is that the logo was complemented with a diagonal band running across the radiator, as seen on the first car it produced in April 1927. The band was originally a technical necessity to keep the chrome badge in place but it gradually developed as more of a decorative symbol. It is still found across the grille of every Volvo vehicle.  

 

wow, very informative news here. some that i wasnt even aware since i got my license   

 

Glad that you find the information useful.   Do post if you have any info about any brand or model.

[DACH]

Volvo

 

When the decision was taken to start production of Volvo cars in August 1926, financial backer Svenska KullagerFabriken (SKF) reactivated a company that had been idle since 1920 for the purpose. The name of that company was Volvo — formed in 1915 for the manufacture and marketing of bearings for the automotive industry.

 

The SKF management came up with the Volvo name. It was simple, and easy to pronounce in most places around the world with a minimal risk of spelling errors. It also held an immensely strong symbolic connection to the company’s entire operations.

 

“Volvere” is the infinitive form of the verb “roll” in Latin. In its first person singular form, the verb “volvere” becomes “volvo” i.e. “I roll.” Its Latin form gives rise to several derivations of the word that in one way or another, and in many languages too, describe a rotating movement, for instance, revolver.

 

When Volvo was reactivated, for its logo the company adopted the ancient chemical symbol for iron — a circle with an arrow pointing diagonally upwards to the right.

 

This is one of the oldest and most common ideograms in Western culture and originally stood for the planet Mars in the Roman Empire. Because it also symbolised the Roman god of warfare, Mars, and the masculine gender (as every bird-watcher can tell), an early relationship was established between the Mars symbol and the metal from which most weapons were made at the time, iron.

 

As such, the ideogram has long been the symbol of the iron industry, not least in Sweden. The iron badge on the car was supposed to take up this symbolism and create associations with the honoured traditions of the Swedish iron industry: steel and strength with properties such as safety, quality and durability. The new car (ÖV4) also got its name VOLVO written in its own typeface, Egyptian.

 

Volvo ÖV4 Jakob

 

The real interesting part about the logo (setup), is that the logo was complemented with a diagonal band running across the radiator, as seen on the first car it produced in April 1927. The band was originally a technical necessity to keep the chrome badge in place but it gradually developed as more of a decorative symbol. It is still found across the grille of every Volvo vehicle.  

 

 

Glad that you find the information useful.   Do post if you have any info about any brand or model.

Reminds me of this.

[Carbon82]

Jaguar

 

 

Jaguar started off as the Swallow Sidecar Company in 1922, originally making motorcycle sidecars before developing bodies for passenger cars. Under the ownership of S. S. Cars Limited the business extended to complete cars made in association with Standard Motor Co, many bearing Jaguar as a model name. The company's name was changed from S. S. Cars to Jaguar Cars in 1945.

 

 

 

The Jaguar name first appeared in September 1935 as a model name on an SS 1½-litre and SS 2½-litre sports saloon. A matching open two seater sports model with a 3½-litre engine was named SS Jaguar 100.

 

 

 

 

 

On 23 March 1945, the S. S. Cars shareholders in general meeting agreed to change the company's name to Jaguar Cars Limited. Said chairman William Lyons "Unlike S. S. the name Jaguar is distinctive and cannot be connected or confused with any similar foreign name."

 

XK120 was Jaguar’s first sports car since the SS100 had ceased production in 1940. The XK120 also introduced the vertically ribbed oval grille, which became a Jaguar signature over the next two decades. 

 

The XK120 was both a design exercise and a test-bed for the new twin-cam motor – which itself was so successful that it would inform road-going Jaguars for over forty years.

 

XK120

 

 

In 1955, the 2.4-litre saloon (named by enthusiasts as 2.4 Mark 1) was the first monocoque (unitary) car from Jaguar. Its 2.4-litre short-stroke version of the XK engine provided 100 mph (160 km/h) performance. In 1957, the 3.4-litre version with disk brakes, wire wheels and other options was introduced, with a top speed of 120 mph (190 km/h). In October 1959, an extensively revised version of the car with wider windows and 2.4, 3.4, and 3.8-litre engine options became the Mark 2.

 

Mark 1

 

 

 

 

Mark 2

 

 

 

 

[Carbon82]

Dodge

 

 

Dodge is one of the very few auto manufacturer that has a entirely different logo for each revision. Well, here is a brief history of the changes, along the year.

 

The Dodge Brothers Company was founded in 1900 by siblings John Francis and Horace Elgin. The business began as an automotive parts supplier before producing its first vehicle in 1914. After the brothers passed away in 1920 and the company was “driven” into financial trouble, Chrysler purchased the Dodge Brothers Company, dropping “Brothers” from the name.

 

Six-Pointed Star (1914-1938): For the first five years, the Dodge Brothers used a round shield symbol with their initials “DB” interlocked. In 1914, an updated logo was revealed adding two interlocking triangles (black and white), forming what many pointed out as Star of David–a Jewish symbol–despite the brothers not being Jewish. The brothers died in 1920 before explaining the emblem’s meaning, but Chrysler claimed it was two interlocking delta symbols.

 

Forward Look (1955-1962): After the Dodge family crest was used between 1941-1957, Virgil Exner designed Dodge’s “Forward Look” logo: two overlapping boomerang shapes that suggested progress and forward motion. The design was heavily influenced by developing rocket propulsion technology and was named after the redesign campaign being used on the Chrysler Corporation’s vehicles.

 

Fratzog (1962-1976): The next symbol, a fractured deltoid shape commonly compared to a rocket or triangle, was named the Fratzog. If you’re wondering what that word means (it sounds German, doesn’t it?), it’s totally meaningless. The designer made up the gibberish term due to being obligated to come up with a name.

 

Chrysler Pentastar (1982-1992): For a decade, Dodge adopted Chrysler’s Pentastar logo on its vehicles, which had been used for corporate identification since 1962. To differentiate itself, Dodge’s Pentastar was red, while Chrysler-Plymouth’s was blue.

 

In the 1970s, the ram hood ornament was reintroduced on various models, including heavy-duty tractors, hearkening back to their use in the 1930s. As the story goes, Avard T. Fairbanks originally designed the ram radiator cap in the late 1920s. When Walter P. Chrysler was skeptical of the idea, Fairbanks asked what a person’s first thought would be upon encountering a ram in the wild. Chrysler’s response “Dodge!” fit perfectly. The Ram, the ancient symbol of Aries, signifies authority, force, fearlessness, and virility.

 

And here is a little joke on the Ram logo...

 

When Dodge needed a new logo after giving up the iconic ram’s head, the company turned to the Wieden & Kennedy ad agency, famous for its Nike design.

 

Dodge wanted to ditch the all-powerful reputation of the ram in favor of a “forever young attitude” that emphasized the brand’s performance car history. Thus, the designers turned to the popularity of Chrysler’s Street and Racing Technology (SRT) group, which developed the Dodge Viper.

 

The result was a simple text-based badge with two diagonal, redish-orange hash marks after the Dodge script. The twin slanted slashes of the SRT performance brand suggested speed and agility—iconography immediately recognizable by racing fans. The silver text represents purity, dignity, and grandeur, while the red stands for passion and excitement.

 

While it was originally intended to be limited to digital and print marketing, Dodge’s new logo began appearing on vehicle grilles as a badge for the 2012 model year—after the short-lived shield-with-crosshairs design of the 2011 lineup.

 

[DACH]

Thanks for the information and keep the thread going.

[DACH]

Thanks for the information and keep the thread going.

[Carbon82]

Another aftermarket logo for Kia, non-affiliated one hor...

 

[Hamburger]

This one is proton.....hahaahhaha

[Carbon82]

Hyundai

 

 

Everyone recognizes the italicized “H” on the South Korean automaker’s products, but did you know you’re seeing more than just a slanted letter of the alphabet? It’s NOT just an “H”–for the word Hyundai, nor slanted to differentiate itself from the “H” in Honda’s logo, which is a popular belief till now.

 

While the “H” in Hyundai’s automobile logo does stand for the company’s name, it’s also a stylized picture: a silhouette of two individuals shaking hands. One individual is a company representative and the other is a satisfied customer. Their exchange is a handshake of trust and satisfaction between company and consumer. Also notice how the “H” is slanted forward, actively to the right, rather than passively to the left.

 

 

The oval around the figures indicates Hyundai’s global expansion, its aim to flourish in the worldwide market beyond the Asian continent. When you see the logo embossed in silver on a vehicle’s grill, the color stands for its sophistication, creativity and perfection. When you see it in print or digitally, it’s typically blue, which reflects reliability, excellence, and supremacy. The logo itself uses a custom typeface specifically formed for the company.

[Carbon82]

Mitsubishi

 

 

The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.

 

Yataro Iwasaki, the founder of the old Mitsubishi organization, chose the three-diamond mark as the emblem for his company. The mark is suggestive of the three-leaf crest of the Tosa Clan, Yataro's first employer, and also of the three stacked rhombuses of the Iwasaki family crest.

[DACH]

 

Mitsubishi

 

 

The name "Mitsubishi" refers to the three-diamond emblem. "Mitsubishi" is a combination of the words mitsu and hishi. Mitsu means three. Hishi means water chestnut, and Japanese have used the word for a long time to denote a rhombus or diamond shape. Japanese often bend the "h" sound to a "b" sound when it occurs in the middle of a word. So they pronounce the combination of mitsu and hishi as mitsubishi.

 

Yataro Iwasaki, the founder of the old Mitsubishi organization, chose the three-diamond mark as the emblem for his company. The mark is suggestive of the three-leaf crest of the Tosa Clan, Yataro's first employer, and also of the three stacked rhombuses of the Iwasaki family crest.

Nice