All About Automotive Brand/Model/Logo

[merc280v6]

the ronda looks like a Fiat

The SEAT Ronda also looks like VW’s Golf GTI Mk1

 

https://en.m.wikipedia.org/wiki/Volkswagen_Golf_Mk1

Edited April 27, 2018 by merc280v6

[reclamepunt]

Dear,

 

I'm looking for the brand of this car, can somebody help me?

 

https://imgur.com/a/JgLWKDV

 

Thanks!

 

Regards

[Carbon82]

Audi

 

So the 4 rings in Audi was for this,

 

 

or this,

 

 

or...

 

 

 

Sorry, none of the above. It represent the 4 companies that formed Auto Union, the predecessor of Audi. And the 4 companies were:

 

Audiwerke GMBH

 

August Horch & Cie

 

DKW (Dampf Kraft Wagen)

 

Wanderer-Werke AG

 

And this is how the logo transform over the years. 

 

Ultra-Luxurious Audi A8 Facelift to Bring Back Horch Moniker

 

 

 

Audi’s humble beginnings can be traced back to the late 1800s when August Horch, a former production manager for Karl Benz, teamed up with business partner Salli Herz to establish a new company. He went on to create Horch & Cie. Motorwagenwerke AG in 1904 as a joint-stock company, while in 1909 he created the August Horch Automobilwerke GmbH to get away from the problems he was having with the chief financial officer at the original company.

 

Because he did not hold the rights to the “Horch” name, he had no other way but to rename the second company. He decided to go with “Audi” following a suggestion made by a son of one of his business partners. In 1932, Horch and Audi merged with DKW and Wanderer to form Auto Union AG. After World War II, several senior managers departed for Bavaria to establish Auto Union GmbH, which was eventually acquired by the Volkswagen Group in 1965. The rest is history.

 

Fast forward to 2018, a new report published by Automotive News indicates Audi has plans to dust off the “Horch” moniker for a fancier version of the A8 flagship. Sources close to the Four Rings are saying the ultra-luxurious derivative is slated to debut with the fullsize sedan’s mid-cycle facelift programmed to arrive in 2-3 years.

 

Created to go up against the Mercedes-Maybach S-Class, the A8 Horch is set to feature more equipment than the A8 L without a further stretch of the wheelbase like it’s the case with Daimler’s range topper. “Equipment beyond the regular A8” is mentioned in the report, along with bespoke alloy wheels and the “Horch” badge either on the front fenders or the C-pillar.

 

Power is expected to come from a V8 engine and also from VW Group’s twin-turbo 6.0-liter W12 engine, which is still not available for the A8 / A8 L. As a side note, Audi has announced the current generation of its crown jewel will be the company’s very last model to be blessed with the mighty engine. While Mercedes has plans to extend the Maybach treatment beyond the S-Class, Audi’s Horch will be A8-only. Also excluded is the possibility of turning Horch into a standalone marque like Daimler did in the 2000s with the ill-fated Maybach and its 57 and 62 models.

[DACH]

Seems like Bentley alone is not enough to sell...

Edited September 26, 2018 by DACH

[Beehive3783]

I find it hard to understand why you would compare this to a Sienta.

 

 

this is an MPV which i would have considered if not for the Sienta being slightly cheaper and more VFM. 

 

[DACH]

I find it hard to understand why you would compare this to a Sienta.

Size difference?

[Beehive3783]

Yes. Engine capacity and physical size are totally different, there's no basis for comparison at all.

 

Size difference?

 

[Carbon82]

Nope, your eye is not playing a trick on you...

 

 

 

 

 

Does this brand has anything to do with China or VAG? Absolutely!

 

JETTA to become the new Volkswagen brand in China

 

Jürgen Stackmann, Member of the Board of Management with responsibility for “Sales, Marketing and After Sales”, smiles. “I think it is really exciting to help bring a new brand into the world. This is definitely not an everyday occurrence,” he tells a group of international business journalists making a media visit in Wolfsburg. The visit is organized to discuss the creation of the new JETTA brand, an idea that Volkswagen plans to introduce in China as a way of attracting the growing target group of young, middle-class customers and of better tapping its market potential.

 

“With JETTA, we will close a gap in China between the established VW lead brand in the upper volume segment and entry-level mobility, something that makes up about one-third of the Chinese market and serves local brands above all,” says Stackmann. JETTA will focus on young, first-time buyers while the Volkswagen umbrella brand sharpens its “top of volume” profile, he adds. “This will enable us to really expand our market coverage.”. 

 

Huge metropolitan areas offer great potential

 

The vehicle population in many Chinese cities with more than 1 million residents is much lower than it is in metropolitan areas like Beijing and Shanghai. It frequently totals fewer than 100 cars per 1,000 residents. At the same time, China’s constantly expanding middle class aspires to individual mobility and its very first car. “We are talking about young, confident and family-oriented people who are between 25 and 35 years old as well as modern and open-minded. These are people who live a lifestyle that is based on practicality and emotional self-fulfillment,” says Stackmann. 

 

Eight-one percent of all vehicles sold in China’s entry-level segment are sold to customers who are buying a car for the first time in their lives. JETTA appeals to this target group by offering high quality, safety, emotionality, stable value and a fresh design. JETTA will not be an economy brand, Stackmann stresses. “Given all of its features, we will deliberately position the new brand above China’s average entry-level price of €5,000 to €6,000.”

 

“With JETTA, the company is opening the Volkswagen world to first-time Chinese customers”, says Stephan Wöllenstein, CEO of the Volkswagen brand in China. “The core of the new brand will contain Volkswagen’s very own DNA and will provide consumers with advanced technology that meets their needs and fits to their lifestyles.”  

 

The model range of JETTA will be produced by FAW-Volkswagen in Chengdu. It will comprise a sedan and two SUVs. Market data show that SUV models in particular are becoming increasingly popular. Sedans continue to be good sellers. But the SUV segment is generating tremendous growth momentum and now makes up nearly 50 percent of the entire market.

 

The sales launch of JETTA is scheduled for the third quarter of this year. The product line is being developed jointly with FAW-Volkswagen. By taking this approach, Volkswagen is also giving a further boost to regionalization. 

 

Innovative sales and JETTA’s own dealer network

 

The company is taking new approaches in sales. JETTA is creating its own dealer network and will use innovative sales formats to directly appeal to its customers — with digitalized showrooms, activities in shopping malls and mobile sales trucks. About 200 dealers are to offer the new brand by the end of the year.

 

The name is closely tied to the success story of the Jetta in China. “It brought mobility to the masses, just as the Beetle did in Europe,” says Stackmann. “The Jetta put China on four wheels and is one of the most popular Volkswagen models in China. I am not exaggerating when I describe it as an icon.” For nearly 30 years, the Jetta has stood for quality, reliability and safety in China, he adds. “It has achieved an unparalleled level of consumer confidence. The Chinese view the Jetta as the reachable dream of a better life.” JETTA is the first Volkswagen brand to arise from a model.

 

No. 1 in the world’s largest market

 

The Volkswagen brand delivered 3.1 million vehicles to customers in China last year. In the process, the company gained market share in a declining market. China is Volkswagen’s largest individual market with a share of nearly 50 percent of global deliveries. 

 

Volkswagen has ranked No. 1 there ever since it entered the Chinese market 30 years ago. Today, China is not just the world’s largest automotive market. The country is also on the cutting edge of the largest transformation that the automotive industry has ever seen. The country is one of the pacesetters for electromobility, digitalization, connectivity and autonomous driving.

[Ysc3]

Quiz: Can You Identify These Car Logos From One Image In 7 Minutes?

 

https://play.howstuffworks.com/quiz/name-these-car-logos-learn?acct=howstuffworks-sc&utm_medium=paid&utm_source=taboola&utm_campaign=2105513&utm_term=msn-edgedefaulthomepage-singapore&utm_content=Quiz%3A+Can+you+identify+35+car+logos+in+7+min%3F&adid=205705890&img=http%3A%2F%2Fgleaned-images.stuff.com%2Fsignals-test%2F997856f17aff74832caed72fe7a39110b054b67afb7de1df1ae5879b&mkcpgn=356360ccc8c8492ebdf358fbf4f8b5d9&sg_uid=356360ccc8c8492ebdf358fbf4f8b5d9

 

https://play.howstuffworks.com/quiz/name-these-car-logos-learn?adid=205705890&mkcpgn=356360ccc8c8492ebdf358fbf4f8b5d9&utm_term=msn-edgedefaulthomepage-singapore&parent_source=taboola&utm_source=share-copy

Edited May 21, 2019 by Ysc3

[Carbon82]

Make a guess, this brand is from which country?

 

 

You are forgiven if you don't know (as the company is very new), but do pay attention to it, as the cars are Vietnamese only in name. Yes, it is from Vietnam, as you read it...

 

Vietnam car with BMW tech takes on Japanese rivals

 

 

HANOI -- Leading Vietnamese conglomerate Vingroup is chasing an ambitious goal of building half a million vehicles a year, after opening a new automobile factory Friday against all expectations.

 

But the true challenge lies ahead as homegrown cars hit the Vietnamese market for the first time, taking on more-established rivals from Japan and elsewhere.

 

"Nobody believed that a Vietnamese company could make cars, but we have done it," Vietnamese Prime Minister Nguyen Xuan Phuc said at the opening ceremony in Haiphong.

 

"I'm convinced that Vingroup will succeed," the prime minister said.

 

Vingroup has expanded from its real estate roots to a wide range of businesses, such as hotels, stores and hospitals. It is the most valuable company on the Ho Chi Minh City Stock Exchange.

 

It is now aggressively moving into new frontiers, like electronics and automobiles. It launched the Vsmart smartphone brand in December. Vingroup announced this month production facilities with capacity of 125 million units a year in early 2020, shocking industry insiders.

 

With the new factory, the conglomerate has entered the auto industry less than two years after planning began, despite heavy skepticism among more-established automakers. It will begin deliveries Monday of the Fadil hatchback, with plans to debut a sedan and a sport utility vehicle in July.

 

"We have already received orders for over 10,000 vehicles in total," Vingroup Vice Chairman Nguyen Viet Quang said. The group also plans to start selling electric vehicles by the end of the year.

 

Vingroup's lightning-fast entry into the auto industry was propelled in part by European support. It adopted BMW technology for the chassis. It also worked with dozens of companies, mostly German players like Robert Bosch, to develop needed parts. The group will need to pay for components and licenses to its European partners though.

 

Unconcerned by such technicalities, the government is throwing its full weight behind Vingroup's vehicles. It introduced complex quality controls for imported cars in January 2018, using nontariff barriers to squeeze foreign competition.

 

Vingroup hopes to reshape the Vietnamese auto market as a whole. It recognizes that it currently cannot compete with more-established names in gasoline-powered vehicles. But with a broader lineup, and as the market shifts to environmentally friendlier cars, "the competitive balance could change," a Vingroup source said.

 

The company announced in May a roughly $1 billion investment from South Korea's SK Group. The deal reflects Vingroup's interest in the market for electrics, given that SK makes batteries for them.

 

Vietnam's per capita gross domestic product reached about $2,600 in 2018. In big cities like Hanoi and Ho Chi Minh City, it has already topped the $3,000 mark where consumption of durable goods, like cars, starts to truly take off. Auto sales here are expected to hit a record of over 300,000 units this year.

 

But despite the surge, Vietnam's auto market is still only a quarter the size of Indonesia's -- the largest market in the Association of Southeast Asian Nations. And Japan's Toyota Motor is the biggest single brand here by far, with a roughly 24% share.

 

Vingroup is not the first Vietnamese company to try cracking the auto market. Xuan Kien Automobile attempted to build homegrown cars as well but had essentially given up by 2015 without ever releasing the vehicles.

 

There is too little support for Vietnamese-made cars, Xuan Kien founder Bui Ngoc Huyen had said at the time. The company's downfall stemmed partly from a failure to work together with the government.

 

Exports are to account for much of the annual 500,000 or so vehicles Vingroup plans to eventually produce. But before it can turn its eyes outward, the company will need to cement its position at home.

 

These are the 1st 2 model from the new startup.

 

 

 

 

 

 

 

 

[1fast1]

Iâm more curious on how Kia became King Long....

I'm more curious about exactly which King "King Long" was named for.

 

And how satisfied his Queen and concubines must have been.

 

Edited June 18, 2019 by Turboflat4

[Soya]

I'm more curious about exactly which King "King Long" was named for.

 

And how satisfied his Queen and concubines must have been.

 

Lol...definitely this king rules. That probably explains the aspirational badge swap

[Carbon82]

Sorry but it looks ugly to me. Reminds me of the Nazi era instead of looking into the future.

According to the official press release (below), this whole rebranding exercise is beyond the logo, there are more to it, including a sound logo!!  

Volkswagen unveils new brand design and logo

The new logo is a symbol and trademark. With a flat two-dimensional design reduced to its essential elements, it can be used extremely flexibly.

The curtain has been raised on “New Volkswagen“: On the evening before the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.301 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance. With its new brand design, VW has created a uniform global 360° brand experience which is more modern and more authentic. The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.

“The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”

“New Volkswagen” can be seen and experienced in the design of the vehicles, in customer contacts and in the brand presentation as a whole. The new brand design applies both to Volkswagen Passenger Cars and to Volkswagen Commercial Vehicles.

Volkswagen’s Chief Designer Klaus Bischoff played a key role in the development of the new corporate identity. “In the new brand design, we have created an authentic communications platform for the emotional presentation of e-mobility. We are showing the Volkswagen of the future under the motto of “digital first” and “no filter”.

Jochen Sengpiehl, Chief Marketing Officer of Volkswagen, explains: “We have created a new holistic global brand experience on all channels and across all touch points. As a general principle, the aim in future will not be to show a perfect advertising world. In our presentation, we want to become more human and more lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories.”

The strategic foundations for the new brand design were not laid by external agencies but by a joint team of Volkswagen Design and Marketing. The design was implemented with the full integration of all departments of the company in the record time of nine months using a powerhouse concept developed by Volkswagen especially for this purpose.A total of 19 internal teams and 17 external agencies were involved in the project.

The international roll-out of the new brand design will begin at the IAA Frankfurt International Motor Show. The starting signal will be given when the new logo starts to shine out from the high-rise building at company headquarters in Wolfsburg at the same time as the Volkswagen Group evening. The global changeover is to be implemented using a cost-optimized, resource-conserving approach. Initially, the brand’s locations and dealers in Europe will be changed over, followed by China in October. The changeover will then be implemented step-by-step in North and South America as well as the rest of the world from the beginning of 2020. The roll-out is to be completed by the middle of next year. Volkswagen’s rebranding is one of the largest projects of this type in the industry worldwide. All in all, 171 markets in 154 countries are concerned. At the 10,000 facilities of dealers and service partners throughout the world, about 70,000 logos will be replaced.

The symbol and trademark will be the new logo. This will be more modern, clearer and simpler. The logo will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. It will allow more flexible use and will be outstandingly recognizable in digital media. To date, the logo has been blue and white. A new blue tone is now being added, allowing additional color variants. As the digital application with simple, user-friendly interfaces has become extremely important, the logo will be positioned flexibly with the new “moving frame” in the future.

Instead of a brand claim, Volkswagen will have a sound logo for the first time. This will make also make the Volkswagen brand distinctive in acoustic terms, both in the vehicle and in communications.

The new visual language of the brand will be very different from that presented by Volkswagen to date – it will be bolder and more colorful. The focus will be on people. Volkswagen will no longer concentrate on perfectionism in vehicle photography. In future, the main objective will be to present realistic situations that customers can identify with.

As in the case of the vehicle, light will also play a key role in communications. Light is the new chromium. In future, the logo will be illuminated, on the vehicle, at the brand locations and at the dealerships.

At the dealerships too, the logo, the moving frame and light will play a key role, with a view to creating a pleasant atmosphere. In general, the cost to dealers will be kept as low as possible. In architectural terms, there will be no change to the interior of the dealerships.

For several decades, Volkswagen has used a male voice to present its vehicles and for advertising purposes. The brand is now to become female. On almost all markets, a woman with a warm, pleasant and confident voice will speak for Volkswagen.

[Carbon82]

Make a guess, this logo belongs to which automotive manufacturer? 

At a very first glance, I was scratching my head, what is KN... 

And it turns out to be Kia. 

Those of you who’ve been paying attention to their most recent concept cars, might have noticed them wearing a redesigned badge, featuring an all new font – positioned directly on the body panels, instead of within a Ford-like oval.

The new design first surfaced on the Imagine by Kia concept in Geneva this past March, followed by the Futuron concept, unveiled last month in Shanghai. It was definitely a clean departure from the Korean automaker’s current badge, undoubtedly indicative of an electrified future.

The difference between the lettering on the Imagine by Kia and Futuron concepts, and this real badge here, is that the font is back inside a dark oval shape. It’s still sharper than the current badge, but we’re pretty sure that it would look way better without the oval.

[brenner712]

Hi everyone, thanks for the helpful forum. For the Automotive awareness, for automotive brands through digital marketing content and story telling and also through video content anyone can advertise their brands in a good way. that combines traditional media relations with digital strategies. 

[Carbon82]

Redesigned Nissan logo signals a fresh horizon

For the past 20 years, Nissan's outgoing logo has been a beacon on its vehicles and so much more. It has served as an identity, a business card, a handshake and the first greeting between customers and the driving excitement that Nissan vehicles provide. For decades more, Nissan's logo has stayed true to a belief held by its founder Yoshisuke Aikawa, "Shisei tenjitsu o tsuranuku," which he interpreted to mean, "If you have a strong belief, it penetrates even the sun."

While keeping this essence alive, Nissan's new "calling card" reflects the significant changes in society over the last two decades. It is a reimagination of the iconic Nissan brand logo for a new chapter.

Nissan's new logo comes alive as it pivots to the future while staying proudly connected to its rich heritage, and tradition of innovation. The company name remains at the center of the logo, communicating an instantly recognizable brand that evokes past milestones and memories while also conveying evolution.

The design process
The journey began in the summer of 2017, when Alfonso Albaisa, Nissan's senior vice president of global design, began to study potential changes to Nissan's logo and brand identity. He set up a design team led by Tsutomu Matsuo, deputy general manager of Nissan's advanced design department, to study everything from a subtle evolution to a complete reinvention. Albaisa offered the keywords "thin, light and flexible," and set Matsuo and his team on their journey.

"Inspiration was drawn from breakthroughs in science, technology and connectivity. How these have brought fundamental changes to our customers," said Albaisa. "As you can imagine, visions of digitalization started swirling in our heads."

Over the next two years, the team sketched and plotted several iterations, always keeping Aikawa's directive words in mind: "be passionate, be an innovator, be a challenger."

The team needed to consider several variables, including an early decision for the logo to be illuminated on upcoming all-electric models. This presented technical challenges, such as gauging the thickness of the logo's outline to ensure a crisp impression when lit, and of course compliance with government regulations for illuminated elements on cars. The logo also needed to make a strong impression when not illuminated, such as when it appeared digitally or on paper.

No matter the medium, this new logo needed to unequivocally stand for Nissan, and do so with impact.

After countless sketches and several mock-ups, the result was a logo with a two-dimensional impression. Looking more designed than manufactured, it has the flexibility to live in multiple worlds. The process started in 3-D and then developed in 2-D - the illuminated brand badge was drafted first, pulling the illuminated area out to represent the brand in 2-D form.

The overall effect of the redesign is a transition from a hard-edged, industrial feel to a refined, familiar and digital-friendly look. It signals the evolution of Nissan as not only a traditional vehicle manufacturer to a provider of mobility and services.

"The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun," said Matsuo. "At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity. Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society."

Reaching customers with an impactful presence
The new logo will begin appearing in July, both in digital and physical forms. Nissan's electric vehicles will feature an exclusive illuminated logo lit by 20 LEDs (corresponding to the number of years between logo redesigns), a prominent visual reminder that Nissan is driving towards an electrified future.

This will be followed by the new logo being incorporated across mediums; from letterhead and dealership signs to social media and digital advertising. One of four iterations will allow the new logo to flexibly accommodate varying communication points.

The recently unveiled Nissan Ariya, the first crossover EV for the brand, is the first car to be emblazoned with the new logo. As the new icon of Nissan Intelligent Mobility – designed to fully embody the three pillars of Intelligent Driving, Intelligent Power and Intelligent Integration – the Ariya is not only fitting, but was also a key influence on the tailoring of the logo.

"The Nissan Ariya is our latest electrified vehicle, packed with advanced technology," said Albaisa. "It's the perfect platform for this new logo."

Additional vehicles will sport the new logo in the coming years as the new chapter of Nissan evolves.