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2020 Ford Bronco


DACH
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5 members have voted

  1. 1. Do you think the Ford Bronco should come back as a SUV or crossover?

    • SUV. It's the roots of the iconic Bronco.
      3
    • Crossover. They are the thing now.
      1
    • Bronco nameplate should remain dead.
      1


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Photos of 2020 Ford Bronco Leak from Dealer Meeting

https://www.off-road.com/blog/2018/11/13/photos-of-2020-ford-bronco-leak-from-dealer-meeting/

 

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This is it, folks. We’ve found pictures of the 2020 Ford Bronco.

Found on a publicly accessible part of a Ford website hosting pictures of the 2018 dealer meeting in Las Vegas, these pictures give us a dandy look at the new Bronco.

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A pair of superbly retro round LED headlights paying homage to the original Bronco bookend a bold grille featuring the word FORD in block letters, which appear to be illuminated. This mirrors some of the teaser images officially released by Ford, so we’re confident this is the real deal.

The side profile shows a lantern-jawed machine with square lines. A vent of some sort, likely decorative, is ahead of the front door. There is also a neat character line that kicks up into the rear side glass just aft of the rear door. Its white roof is a take on a styling flourish that’s rapidly permeating all corners of the crossover industry.

And, yes, the new Bronco is most definitely a four-door crossover, not an enormous SUV as we remember it. However, it’s styling as shown here is appropriately chunky, as if the designers were given a T-square as their sole tool. We’re OK with that.

The Bronco shown on the far right has a satisfyingly chunky set of tires, indicating that while this rig may not be a direct competitor to the Wrangler, it will likely be able to take on terrain similar to that conquered by machines like the Cherokee Trailhawk.

Which raises a good question – what would Ford call an off-road focused Bronco? FX4? Adrenalin, maybe? Your guess is as good as ours.

The reason we think this image here is the Bronco and not some sort of ‘baby Bronco’ (which has also been alluded to in potential product plans) is thanks to the other images being shown to the audience in these photos. Marketing-speak like “authentic off-road capability” and “an SUV that means business” could refer to anything but the image of the word ‘Bronco’ by itself leads us to believe we are looking at that machine.

Also, recall that Ford did tease something earlier this year that could be a smaller crossover with a similar style to the one shown here. However, its headlights are just ever so slightly more upswept than this rig’s, whose round peepers have decidedly square frames.

Now we know what the Bronco will look like, our next job is to speculate on powertrain options. Four-cylinder? EcoBoost V6? What type of four-wheel drive system will it have? Stay tuned for that speculation.

Edited by DACH
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Good news!

 

2020 Ford Bronco Will Have A Very Familiar Design

https://carbuzz.com/news/2020-ford-bronco-will-have-a-very-familiar-design

 

Ford says it considers the new Bronco a “brand asset.”

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It’s been a long time since we had news about the 2020 Ford Bronco. The Blue Oval automaker has remained tight-lipped since the first teaser image of its Jeep Wrangler rival was released last year. Speaking to Automotive News, Ford’s North American president, Kumar Galhotra, has provided some new details about the reborn Bronco.

Galhotra considers the Bronco a "brand asset” and went on to say that a vehicle with the Bronco nameplate will need to live up to expectations associated with the moniker. In other words, expect the new Bronco to be a proper SUV rather than a rebranded crossover like the new 2019 Chevrolet Blazer.

Galhotra believes the Bronco is associated with a certain type of styling, and that it was important for the designers to "understand which design cues make a Bronco, a Bronco.” He compares this idea to the new Mustang, which is still instantly recognizable as a Mustang over 50 years after the model’s inception. Likewise, the Bronco name also means customers will have high expectations for the new model’s off-road capability. Galhotra says the automaker has to "deliver on that.”

Ford has also been conducting a lot of research on the Bronco and Galhotra said they’re listening to hardcore Bronco enthusiasts who invest in restoring old models, as well as younger consumers who have never driven a Bronco before. According to Galhotra, the old Bronco is one of the most popular vehicles with millennials. He also described the 2020 Bronco as "one of the most exciting projects going on right now” and that the final design "puts a smile on my face”.

 

 

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