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Do You Agree with Subscription Business Model for Automotive?


Carbon82
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2 hours ago, Vratenza said:

Nah.... You forgot about annual road tax... 

Oh yea! One is car ownership subscription, and then the other is car usage subscription!....😥...😢...😭

 

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41 minutes ago, Vratenza said:

Already in Sg... Maybe not for some features... This is Mini's example:

Screenshot_20220714-162535_Chrome.thumb.jpg.35b74072b3a55785f44863429ff58d33.jpg

Heng ah. No have say cut aircon if no extend 2 weeks before. Got 566 days still. 🤗

😅😅😅

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10 minutes ago, PSP415 said:

Heng ah. No have say cut aircon if no extend 2 weeks before. Got 566 days still. 🤗

😅😅😅

Soon lah.... If customers like us don't make noise and just roll over and hand over our credit card, they will just get bolder. 

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Sad to say but the business world is evolving faster than we thought, and instead of competing with each other, automobile manufacturers are now collaborating with each other to lower cost of R&D, manufacturering and even after sales servicing. Such high level collaboration has indirectly lead to cartel and price increment as well as SaaS model. 

As I have shared earlier, I am against SaaS model for all safety features, as human lives should not be at the mercy of these blood sucker. Yes, business owner are out to make money, but we should say NO to anything which would compromise the safety of all road users. 

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6 hours ago, ToyotaShuttle said:

holy f**k. they are going to let you die in an accident cuz you won't pay them a monthly fee?

I don't have automatic emergency braking. Having died yet...touchwood 🤭

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Not really a SaaS issue, but this is what the manufacturers or even authorities can do to a car remotely, no thanks to OTA updates. 

Sooner 9r later, car features is gonna be like our COE, got expiry date one... 

Tesla Remotely Disabled 80 Miles Of Range From Customer’s Car Demanding $4,500, Backtracks When The Web Finds Out

teslamodels-03-copy.webp

When Tesla released the Model S it debuted a lot of cool features and technology that have spread across the automotive landscape. One of those features, over-the-air updates, allows the manufacturer to improve, and in some cases worsen a vehicle’s features. That’s what reportedly just took place when Tesla disabled some 80 miles (about 129 km) of range and told a customer that to get it back, they’d need to pony up $4,500. Then the internet found out.

Right off of the top, it’s no secret that Tesla will disable features before reselling a used vehicle that’s traded into it. While that might sound shady it’s within their right to do so. What isn’t so common is the situation that led to one owner walking out of his house one day to find his Model S with 80 miles less range than just a few minutes previous.

Brought to light on Twitter by Jason Hughes, owner of a Tesla component business, one customer experienced just this situation recently. The customer is the third owner of a used 2013 Model S 60, which as the nomenclature suggests, was originally sold with a 60 kWh battery. At some point during its life with that first owner, Tesla swapped out the battery for a 90 kWh capacity pack under warranty and made whatever changes were necessary to allow the car to use its full capacity.

Years go by and the car changes hands a couple of times before the current owner takes it into Tesla service to get an unrelated software upgrade that will allow him to keep an internet connection now that 3G is going away. According to Hughes, everything goes just fine at the appointment and the owner drives home without a hitch. At some point soon thereafter, Tesla “calls him to tell him that they found and fixed a configuration mistake with his car.”

That “configuration mistake” in Tesla’s eyes was that it should’ve technically been locked as a Model S 60 unless the current customer was willing to pay $4,500 to get the 80 or so miles (129 km) of range back. It’s worth noting that there are software hacks that could’ve fixed the issue but it would require completely disconnecting from Tesla services which is why the customer went to get the software update to begin with.

Hughes pointed all of this out in a long thread on Twitter that went viral on Monday and as of today, he says that the problem in this particular case, and even in another similar situation, seems to be fixed. Of course, we should point out that Tesla for its part hasn’t confirmed or denied this situation and as such, we can only call this a report for now.

This is exactly the type of situation where Tesla would benefit from having some sort of actual public relations department. Then it could simply come out, state the facts from its own side, make public amends to whatever degree, set a precedent, and move on. Instead, we’re all left wondering what the next wild and wacky story of Tesla ownership will end up being and what if anything the brand will do about it.

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BMW Believes There’s Value In Subscriptions Despite Backlash 

1102510a29ca3e228c05775f86293bf2.jpg

There has been a swift backlash to proposed subscription services in cars. BMW recently faced the brunt of it after an option for a heated seat subscription accidentally became available for South Korean customers. The automaker corrected the error, according to Bloomberg, but there was swift backlash at such a proposition, a backlash BMW believes will dissipate with time. 

BMW is moving ahead with a heated seat subscription service in the UK, which will charge owners £15 ($18) a month for the feature. Owners can save by paying £150 for a year or £250 for three, and they can get unlimited access for £350, according to Bloomberg. The German automaker believes that subscription services could generate €5 billion ($5.1 billion at today’s exchange rates) in sales by 2030.

BMW told Bloomberg that its subscription services would allow for more flexibility in its vehicles, like paying for heated seats only in the wintertime. BMW won't have a heated seat subscription in the US, but BMW's Functions and Demand feature does offer dash cam capability and remote engine start functionality. Other services could end up behind a paywall in the future, like more potent drivetrain options that an owner could pay to unlock.

Subscription services aren't an avenue every automaker is taking, at least not entirely. Ford CEO Jim Farley said earlier this year that subscriptions for things like heated seats are unlikely from the company; however, the Blue Oval does believe that services could be a $20-billion market by 2030.

Stellantis also thinks money can be made through subscription services and other connected car technologies. The automaker introduced a $20 billion software plan late last year that will prepare future models for such monetization efforts.

Subscription services, like EV powertrains, could radically change how we buy and sell cars in the future. The idea of paying for certain services only when needed sounds great, but that doesn't negate the hardware cost many of these features require.

Will automakers build and sell cars at a loss in hopes of making up the difference in subscription services? If customers don't want heated seats and never subscribe, will they still have to pay for the hardware? How do you recoup those subscription costs when selling the vehicle? Only time will tell, and it doesn’t add up well for the customer.

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On 8/9/2022 at 8:48 AM, Carbon82 said:

BMW Believes There’s Value In Subscriptions Despite Backlash 

1102510a29ca3e228c05775f86293bf2.jpg

There has been a swift backlash to proposed subscription services in cars. BMW recently faced the brunt of it after an option for a heated seat subscription accidentally became available for South Korean customers. The automaker corrected the error, according to Bloomberg, but there was swift backlash at such a proposition, a backlash BMW believes will dissipate with time. 

BMW is moving ahead with a heated seat subscription service in the UK, which will charge owners £15 ($18) a month for the feature. Owners can save by paying £150 for a year or £250 for three, and they can get unlimited access for £350, according to Bloomberg. The German automaker believes that subscription services could generate €5 billion ($5.1 billion at today’s exchange rates) in sales by 2030.

BMW told Bloomberg that its subscription services would allow for more flexibility in its vehicles, like paying for heated seats only in the wintertime. BMW won't have a heated seat subscription in the US, but BMW's Functions and Demand feature does offer dash cam capability and remote engine start functionality. Other services could end up behind a paywall in the future, like more potent drivetrain options that an owner could pay to unlock.

Subscription services aren't an avenue every automaker is taking, at least not entirely. Ford CEO Jim Farley said earlier this year that subscriptions for things like heated seats are unlikely from the company; however, the Blue Oval does believe that services could be a $20-billion market by 2030.

Stellantis also thinks money can be made through subscription services and other connected car technologies. The automaker introduced a $20 billion software plan late last year that will prepare future models for such monetization efforts.

Subscription services, like EV powertrains, could radically change how we buy and sell cars in the future. The idea of paying for certain services only when needed sounds great, but that doesn't negate the hardware cost many of these features require.

Will automakers build and sell cars at a loss in hopes of making up the difference in subscription services? If customers don't want heated seats and never subscribe, will they still have to pay for the hardware? How do you recoup those subscription costs when selling the vehicle? Only time will tell, and it doesn’t add up well for the customer.

Of cos they will say that lah... what you want them to say, "oh actually this service we provide hor... for gong kia only lah"

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On 8/9/2022 at 8:48 AM, Carbon82 said:

BMW Believes There’s Value In Subscriptions Despite Backlash 

1102510a29ca3e228c05775f86293bf2.jpg

There has been a swift backlash to proposed subscription services in cars. BMW recently faced the brunt of it after an option for a heated seat subscription accidentally became available for South Korean customers. The automaker corrected the error, according to Bloomberg, but there was swift backlash at such a proposition, a backlash BMW believes will dissipate with time. 

BMW is moving ahead with a heated seat subscription service in the UK, which will charge owners £15 ($18) a month for the feature. Owners can save by paying £150 for a year or £250 for three, and they can get unlimited access for £350, according to Bloomberg. The German automaker believes that subscription services could generate €5 billion ($5.1 billion at today’s exchange rates) in sales by 2030.

BMW told Bloomberg that its subscription services would allow for more flexibility in its vehicles, like paying for heated seats only in the wintertime. BMW won't have a heated seat subscription in the US, but BMW's Functions and Demand feature does offer dash cam capability and remote engine start functionality. Other services could end up behind a paywall in the future, like more potent drivetrain options that an owner could pay to unlock.

Subscription services aren't an avenue every automaker is taking, at least not entirely. Ford CEO Jim Farley said earlier this year that subscriptions for things like heated seats are unlikely from the company; however, the Blue Oval does believe that services could be a $20-billion market by 2030.

Stellantis also thinks money can be made through subscription services and other connected car technologies. The automaker introduced a $20 billion software plan late last year that will prepare future models for such monetization efforts.

Subscription services, like EV powertrains, could radically change how we buy and sell cars in the future. The idea of paying for certain services only when needed sounds great, but that doesn't negate the hardware cost many of these features require.

Will automakers build and sell cars at a loss in hopes of making up the difference in subscription services? If customers don't want heated seats and never subscribe, will they still have to pay for the hardware? How do you recoup those subscription costs when selling the vehicle? Only time will tell, and it doesn’t add up well for the customer.

Wah like that also can.... I have a great idea....

If we vote in a GRC team in our constituency during the next GE, can we pay only pay 1/5 of our income tax  and we only have 1 MP (out of the 5) to work for the constituency? If we need to use the other 4 MPs then we top up can? :D

 

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