Singapore businessman Peter Lim and son partner Ronaldo to launch digital football platform

[kobayashiGT]

SINGAPORE - Local billionaire Peter Lim and his son Kiat Lim have joined forces with Manchester United superstar Cristiano Ronaldo for the soft launch of ZujuGP, a digital platform to connect the football industry including fans, club owners, players, agents and scouts.

The company aims to drive communication and commerce in the global football community of four billion fans, allowing them to watch live games virtually, engage with players, buy merchandise and bet, while making it easier for clubs and agents to scout talents.

Beta testing for select users should begin in the first half of 2022 as it takes an "incremental approach".

Peter, 68, has owned La Liga club Valencia since 2014 and witnessed first-hand how football finances have taken a hit during the coronavirus pandemic. After some discussions with Kiat, a concept emerged in the first quarter of 2020.

ZujuGP co-founder Kiat, a 28-year-old businessman who grew up watching Manchester United games with his dad, told The Straits Times: "He has a great passion for football and while I'm not a coder or developer, I love technology and innovation and this all-in football app is a result of both our interests colliding.

"We believe that the way to increase revenue in football is through technology and delivering value to fans instead of just passively watching football.

"The end game is to be the go-to app for the football community, whether you are a fan, or a young talent looking for opportunities, or a coach looking for players, or anyone looking to get their feet wet in the industry.

"I know it's big and huge, but I believe we can create this valuable product by building on the unique position my family is in, with my father being deeply anchored in football as one of the few Asian owners of a top football club."

Three of the platform's elements are promoted on its website. ZujuGamePlay will be a "virtual stadium where you can participate as a fan, pundit, bidder or event creator".

ZujuGP Exchange will offer a global database of talents, professionals and clubs for hiring opportunities, while ZujuGP Rank is a digital football academy that offers professional drills, specialist training, mentoring, nutrition and rehabilitative conditioning.

Kiat shared that there will be a heavy focus on the Asian market, and explained: "Even though its infrastructure may be behind Europe, the fan base and the reach in Asia are huge, and the connectivity is high. We believe this is a market full of untapped potential."

 

Last Wednesday (Oct 13), Ronaldo, whose image rights are owned and administered by Peter's Mint Media Sports, posted on Instagram a ZujuGP promotional video of him starring as a mask-wearing and umbrella-wielding warrior.

His changing face masks signal the changing face of football as audiences shift, revenues fluctuate and digitisation and failed breakaways disrupt the industry, according to the company.

 

In five days, the video was viewed more than nine million times, and the man with 356 million Instagram followers said: "I have known him (Peter) for many, many years and to be involved in this project with him makes me so happy; and that the east and west can be finally connected, which makes me even happier."

Appreciating the support of the five-time Ballon d'Or winner, Kiat said: "Ultimately, we want to build a good product that adds value to everyone's football experience, and it is just as important to let people know about it.

"Cristiano Ronaldo's reach is astronomical, so to have his friendly support is definitely a booster for ZujuGP."

Quote

The only platform that I know that have connected the players, fans, owner, punter and all things football is Fifa.

Available in WIndows, Nintendo, Playstation, Xbox. 🤣

 

[mersaylee]

That promo was hilarious 

Is CR7 gonna be the next Oriental Avenger? 😁

[Arogab]

I like this guy, I feel he is a real sportsman. His discipline and his body is swee

[Karoon]

There are good billionaire owners and bad ones.

Valencia fans will tell you this billionaire is in the 2nd group.

[kobayashiGT]

3 hours ago, Arogab said:

I like this guy, I feel he is a real sportsman. His discipline and his body is swee

this one no doubt. I think he can still play striker at age 40. no issue.

[Matoonia]

He must not retire

[DOBIEMKZ]

4 hours ago, kobayashiGT said:

SINGAPORE - Local billionaire Peter Lim and his son Kiat Lim have joined forces with Manchester United superstar Cristiano Ronaldo for the soft launch of ZujuGP, a digital platform to connect the football industry including fans, club owners, players, agents and scouts.

The company aims to drive communication and commerce in the global football community of four billion fans, allowing them to watch live games virtually, engage with players, buy merchandise and bet, while making it easier for clubs and agents to scout talents.

Beta testing for select users should begin in the first half of 2022 as it takes an "incremental approach".

Peter, 68, has owned La Liga club Valencia since 2014 and witnessed first-hand how football finances have taken a hit during the coronavirus pandemic. After some discussions with Kiat, a concept emerged in the first quarter of 2020.

ZujuGP co-founder Kiat, a 28-year-old businessman who grew up watching Manchester United games with his dad, told The Straits Times: "He has a great passion for football and while I'm not a coder or developer, I love technology and innovation and this all-in football app is a result of both our interests colliding.

"We believe that the way to increase revenue in football is through technology and delivering value to fans instead of just passively watching football.

"The end game is to be the go-to app for the football community, whether you are a fan, or a young talent looking for opportunities, or a coach looking for players, or anyone looking to get their feet wet in the industry.

"I know it's big and huge, but I believe we can create this valuable product by building on the unique position my family is in, with my father being deeply anchored in football as one of the few Asian owners of a top football club."

Three of the platform's elements are promoted on its website. ZujuGamePlay will be a "virtual stadium where you can participate as a fan, pundit, bidder or event creator".

ZujuGP Exchange will offer a global database of talents, professionals and clubs for hiring opportunities, while ZujuGP Rank is a digital football academy that offers professional drills, specialist training, mentoring, nutrition and rehabilitative conditioning.

Kiat shared that there will be a heavy focus on the Asian market, and explained: "Even though its infrastructure may be behind Europe, the fan base and the reach in Asia are huge, and the connectivity is high. We believe this is a market full of untapped potential."

 

Last Wednesday (Oct 13), Ronaldo, whose image rights are owned and administered by Peter's Mint Media Sports, posted on Instagram a ZujuGP promotional video of him starring as a mask-wearing and umbrella-wielding warrior.

His changing face masks signal the changing face of football as audiences shift, revenues fluctuate and digitisation and failed breakaways disrupt the industry, according to the company.

 

In five days, the video was viewed more than nine million times, and the man with 356 million Instagram followers said: "I have known him (Peter) for many, many years and to be involved in this project with him makes me so happy; and that the east and west can be finally connected, which makes me even happier."

Appreciating the support of the five-time Ballon d'Or winner, Kiat said: "Ultimately, we want to build a good product that adds value to everyone's football experience, and it is just as important to let people know about it.

"Cristiano Ronaldo's reach is astronomical, so to have his friendly support is definitely a booster for ZujuGP."

 

This photo makes me think that PL has an AMK. LOL!

[Arogab]

36 minutes ago, kobayashiGT said:

this one no doubt. I think he can still play striker at age 40. no issue.

Actually he no need to play liao. Got so much in his pocket liao. Just do advertisement good to eat whole life liao

[Fitvip]

Didn't know that he has a son.

[kobayashiGT]

1 hour ago, Arogab said:

Actually he no need to play liao. Got so much in his pocket liao. Just do advertisement good to eat whole life liao

I think that is two different objective he have. he no need the money , but he want to be in the spotlight. He want fans cheering for him.

I think ronaldo lucky. He has a lot of connections that can helps him preserve his wealth.

[kobayashiGT]

5 minutes ago, Fitvip said:

Didn't know that he has a son.

Now you know! 🤣

[Fitvip]

2 minutes ago, kobayashiGT said:

Now you know! 🤣

A search will bring you to the MIW!😁😁

[kobayashiGT]

5 minutes ago, Fitvip said:

A search will bring you to the MIW!😁😁

MIW is man in white right? 🤣🤣

Don't worry lah. they won't interfere with Lims as long as they pay taxes. hahahah.

 

[Arogab]

9 minutes ago, Fitvip said:

Didn't know that he has a son.

It was open and mostly mentioned in news. Maybe you just did not see it

4 minutes ago, kobayashiGT said:

I think that is two different objective he have. he no need the money , but he want to be in the spotlight. He want fans cheering for him.

I think ronaldo lucky. He has a lot of connections that can helps him preserve his wealth.

Yeah, he just like to perform I suppose😂. When I first saw him in the play 2006 world cup. I already tell myself that he will be a damn good player. And as he is, I see him play till today. There was a documentary show on him. Can check it out

[Fitvip]

4 minutes ago, kobayashiGT said:

MIW is man in white right? 🤣🤣

Don't worry lah. they won't interfere with Lims as long as they pay taxes. hahahah.

 

Ya lor. Same name same spelling some more! Don't who is who!🤣🤣

[Fitvip]

@Arogab Ya, I read it in today's ST.

 

[Arogab]

3 minutes ago, Fitvip said:

@Arogab Ya, I read it in today's ST.

 

Steady yah, no need to get married but got children. And got lots of money living a fruitful life. I really love this guy😃

[Hamburger]

2 hours ago, Matoonia said:

He must not retire

 

Nasri!! What happened to him!!