Jaguar's Next Chapter, A Calculated or Suicidal Move?

[Carbon82]

I have mixed feeling when reading some of the recent news about this once a luxurious brand. People of my era would probably remember that in the 70s to 80s, where Audi and BMW have yet to establish a strong footing in the premium segment and Lexus was still in the womb of Toyota, Jaguar stand shoulder to shoulder with Mercedes, if not taller.

However, things took a downturn with more competition (from Audi, BMW, Volvo and Lexus) and the mismanagement of the marque by its parent company (and the UK government), which results in the sales of Jaguar to Ford in 1990 and subsequently to Tata in 2008. The merger with Land Rover to form JLR group in 2013 sounds like a brilliant plan to revive the brand, but not in the actual.

Fast forward to 2024, with the push by EU to phase out gasoline model by 2040, it added more uncertainty to most automotive manufacturers. Jaguar too has to decide which path to take since it has finite funding, and they have place their bet on EVs about 2 years back, with the sudden halt in the development of a new XJ (which has already been spotted in production ready outfits). That is not the only changes, as Jaguar also plan to go upmarket to take on Bentley, Aston Martin and such, which is a VERY bold move.

Will they succeed or gone down in history? I wish them all the best!

Jaguar To Kill All Gas Cars In 2024 To Embrace EVs

Jaguar is taking a different approach in its plan of producing nothing but battery-electric vehicles. Whereas most other brands are slowly making the transition over the coming years if not decade, Jaguar has confirmed it will cease production of its gas-powered models before introducing a new lineup comprised exclusively of BEVs.

 

Jaguar has stopped building the XE, XF and F-Type; I-Pace and E-Pace to stop in Dec

Jaguar has confirmed production on five model lines will end in 2024, leaving the F-Pace as the last car it’ll build before it begins its electric era from 2025.

A company spokesperson confirmed production of the XE, XF and F-Type sportscar had already finished, while the E-Pace small SUV and game-changing I-Pace EV – both built in Austria – will be stopped in December 2024.

 

Jaguar, a British Car Brand, Has Stopped Selling New Cars in the UK

Announced nearly four years ago, Jaguar Land Rover’s “Reimagine” global strategy had one hugely important bullet point: “Reimagination of Jaguar as an all‑electric luxury brand from 2025 to realize its unique potential.” 2025 is right around the corner, and while new EVs have not been unveiled yet, the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional powertrains in its home market.

That’s right—you can’t buy a brand-new Jaguar in the UK anymore. The E-Pace, XE, XF, and F-Type had already been axed, and now the F-Pace has also bowed out. Autocar received a statement from JLR: "From November 2024, new Jaguar sales will come to an end ahead. We have now ceased allocation of our current generation of Jaguar vehicles.”

Owned by Tata Motors since 2008, Jaguar will be pushed upmarket. It won’t rival the likes of BMW, Mercedes-Benz, and Audi anymore. Instead, it’ll go up against the likes of Bentley and Aston Martin. The first EV after the brand’s reinvention is expected to be a Porsche Taycan competitor, with a Bentayga-fighting SUV to land in 2026. Both will be underpinned by the dedicated Jaguar Electrified Architecture, which will also serve as the foundation for a big sedan due later this decade.

[ER-3682]

Jaguar,even Petrol/Diesel Cars also flop,EVs.??Good Luck to them.

[Beregond]

On 11/2/2024 at 2:24 PM, Carbon82 said:

I have mixed feeling when reading some of the recent news about this once a luxurious brand. People of my era would probably remember that in the 70s to 80s, where Audi and BMW have yet to establish a strong footing in the premium segment and Lexus was still in the womb of Toyota, Jaguar stand shoulder to shoulder with Mercedes, if not taller.

However, things took a downturn with more competition (from Audi, BMW, Volvo and Lexus) and the mismanagement of the marque by its parent company (and the UK government), which results in the sales of Jaguar to Ford in 1990 and subsequently to Tata in 2008. The merger with Land Rover to form JLR group in 2013 sounds like a brilliant plan to revive the brand, but not in the actual.

Fast forward to 2024, with the push by EU to phase out gasoline model by 2040, it added more uncertainty to most automotive manufacturers. Jaguar too has to decide which path to take since it has finite funding, and they have place their bet on EVs about 2 years back, with the sudden halt in the development of a new XJ (which has already been spotted in production ready outfits). That is not the only changes, as Jaguar also plan to go upmarket to take on Bentley, Aston Martin and such, which is a VERY bold move.

Will they succeed or gone down in history? I wish them all the best!

Jaguar To Kill All Gas Cars In 2024 To Embrace EVs

Jaguar is taking a different approach in its plan of producing nothing but battery-electric vehicles. Whereas most other brands are slowly making the transition over the coming years if not decade, Jaguar has confirmed it will cease production of its gas-powered models before introducing a new lineup comprised exclusively of BEVs.

 

Jaguar has stopped building the XE, XF and F-Type; I-Pace and E-Pace to stop in Dec

Jaguar has confirmed production on five model lines will end in 2024, leaving the F-Pace as the last car it’ll build before it begins its electric era from 2025.

A company spokesperson confirmed production of the XE, XF and F-Type sportscar had already finished, while the E-Pace small SUV and game-changing I-Pace EV – both built in Austria – will be stopped in December 2024.

 

Jaguar, a British Car Brand, Has Stopped Selling New Cars in the UK

Announced nearly four years ago, Jaguar Land Rover’s “Reimagine” global strategy had one hugely important bullet point: “Reimagination of Jaguar as an all‑electric luxury brand from 2025 to realize its unique potential.” 2025 is right around the corner, and while new EVs have not been unveiled yet, the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional powertrains in its home market.

That’s right—you can’t buy a brand-new Jaguar in the UK anymore. The E-Pace, XE, XF, and F-Type had already been axed, and now the F-Pace has also bowed out. Autocar received a statement from JLR: "From November 2024, new Jaguar sales will come to an end ahead. We have now ceased allocation of our current generation of Jaguar vehicles.”

Owned by Tata Motors since 2008, Jaguar will be pushed upmarket. It won’t rival the likes of BMW, Mercedes-Benz, and Audi anymore. Instead, it’ll go up against the likes of Bentley and Aston Martin. The first EV after the brand’s reinvention is expected to be a Porsche Taycan competitor, with a Bentayga-fighting SUV to land in 2026. Both will be underpinned by the dedicated Jaguar Electrified Architecture, which will also serve as the foundation for a big sedan due later this decade.

Jaguar gone downhill since 10 years + ago.

last time they are deem more luxious then benz and bmw.

now is fast becoming the brand to avoid.

and they want to go up against bentley and aston martin??

 

[ER-3682]

On 11/2/2024 at 11:21 PM, Beregond said:

Jaguar gone downhill since 10 years + ago.

last time they are deem more luxious then benz and bmw.

now is fast becoming the brand to avoid.

and they want to go up against bentley and aston martin??

 

I remember Jaguar's Ads....''Don't Dream,Drive It''...now they are Dreaming,Day Dreaming to take on Bentley & Aston Martin.

[Volvobrick]

On 11/2/2024 at 2:24 PM, Carbon82 said:

I have mixed feeling when reading some of the recent news about this once a luxurious brand. People of my era would probably remember that in the 70s to 80s, where Audi and BMW have yet to establish a strong footing in the premium segment and Lexus was still in the womb of Toyota, Jaguar stand shoulder to shoulder with Mercedes, if not taller.

However, things took a downturn with more competition (from Audi, BMW, Volvo and Lexus) and the mismanagement of the marque by its parent company (and the UK government), which results in the sales of Jaguar to Ford in 1990 and subsequently to Tata in 2008. The merger with Land Rover to form JLR group in 2013 sounds like a brilliant plan to revive the brand, but not in the actual.

Fast forward to 2024, with the push by EU to phase out gasoline model by 2040, it added more uncertainty to most automotive manufacturers. Jaguar too has to decide which path to take since it has finite funding, and they have place their bet on EVs about 2 years back, with the sudden halt in the development of a new XJ (which has already been spotted in production ready outfits). That is not the only changes, as Jaguar also plan to go upmarket to take on Bentley, Aston Martin and such, which is a VERY bold move.

Will they succeed or gone down in history? I wish them all the best!

Jaguar To Kill All Gas Cars In 2024 To Embrace EVs

Jaguar is taking a different approach in its plan of producing nothing but battery-electric vehicles. Whereas most other brands are slowly making the transition over the coming years if not decade, Jaguar has confirmed it will cease production of its gas-powered models before introducing a new lineup comprised exclusively of BEVs.

 

Jaguar has stopped building the XE, XF and F-Type; I-Pace and E-Pace to stop in Dec

Jaguar has confirmed production on five model lines will end in 2024, leaving the F-Pace as the last car it’ll build before it begins its electric era from 2025.

A company spokesperson confirmed production of the XE, XF and F-Type sportscar had already finished, while the E-Pace small SUV and game-changing I-Pace EV – both built in Austria – will be stopped in December 2024.

 

Jaguar, a British Car Brand, Has Stopped Selling New Cars in the UK

Announced nearly four years ago, Jaguar Land Rover’s “Reimagine” global strategy had one hugely important bullet point: “Reimagination of Jaguar as an all‑electric luxury brand from 2025 to realize its unique potential.” 2025 is right around the corner, and while new EVs have not been unveiled yet, the end is nigh for cars with combustion engines. In fact, Jaguar has stopped selling new vehicles with conventional powertrains in its home market.

That’s right—you can’t buy a brand-new Jaguar in the UK anymore. The E-Pace, XE, XF, and F-Type had already been axed, and now the F-Pace has also bowed out. Autocar received a statement from JLR: "From November 2024, new Jaguar sales will come to an end ahead. We have now ceased allocation of our current generation of Jaguar vehicles.”

Owned by Tata Motors since 2008, Jaguar will be pushed upmarket. It won’t rival the likes of BMW, Mercedes-Benz, and Audi anymore. Instead, it’ll go up against the likes of Bentley and Aston Martin. The first EV after the brand’s reinvention is expected to be a Porsche Taycan competitor, with a Bentayga-fighting SUV to land in 2026. Both will be underpinned by the dedicated Jaguar Electrified Architecture, which will also serve as the foundation for a big sedan due later this decade.

It's like one cannot win races in running decides to compete in swimming instead. 

[Soya]

Lol....a desperate, futile EV race to the bottom together w the frenchies. Jag's big claim maciam SG's Goal 2010 dream. And we all know how that turned out....

 

[ER-3682]

On 11/2/2024 at 11:51 PM, Soya said:

Lol....a desperate, futile EV race to the bottom together w the frenchies. Jag's big claim maciam SG's Goal 2010 dream. And we all know how that turned out....

 

Like Ex-PM Goh,said 20xx put Singapore into World Cup Soccer.

[Koster]

Best EV is from China. Unless the Indians collaborate with the Chinese.

[Mkl22]

Good riddance to all British brands. All shit… 

glad to have Japanese, then Koreans around to crush them from the 70s onwards. Else we would still be having their crap now. 
somehow the Brits just don’t know how to manufacture cars, all their brands all failed! MG, Jag, Land Rover, rolls Royce, lotus, Aston Martin, McLaren…. All pok… need huge injection of money to keep afloat. All of them have reliability issues. All Nice to look at but lousy to own. 
both management and engineering just as crap.  🤣

Edited November 3 by Mkl22

[Flying_genie]

It's the arrogance of the British. 
They are still living in the past glory of their empire. The world has overtaken them in leap and bounds, in new ideas and tech.

[Theoldjaffa]

Ora Good Cat already in the EV world. Is Jaguar too late?

One Mountain Cannot Harbour Two Cats.. as so the saying goes

[ER-3682]

On 11/3/2024 at 11:09 AM, Theoldjaffa said:

Ora Good Cat already in the EV world. Is Jaguar too late?

One Mountain Cannot Harbour Two Cats.. as so the saying goes

Ora Good Cat is a Domestic Cat,limited Power,Jaguar will Mfg a Wild Cat,Fierce & Powerful.

[Davidklt]

It is good move for them to electrify their line up.

Their cars are not known for reliability. EVs have a lot less moving parts. Turning EV would allow them to increase their brand confidence. This is how the China EVs leapfrogged so fast.

 

[Mkl22]

On 11/3/2024 at 12:05 PM, Davidklt said:

It is good move for them to electrify their line up.

Their cars are not known for reliability. EVs have a lot less moving parts. Turning EV would allow them to increase their brand confidence. This is how the China EVs leapfrogged so fast.

 

Have to stop production for one full year, cause over stock….. no one is buying. Sure to toh unless tata continues to inject money. 
Maybe they will collaborate with the Chinese. If they do it themselves. Who wanna bet that numerous electrical problems will still occur. 
the uk is only good for small cottage production. Any major production development by British car companies will always fail. 
yes Honda had the swindon plant and it was successful due to having the Japanese way of engineering and doing things. 
the Brits are good at innovation and small scale production which is why they are still good at F1 engineering. 

Edited November 3 by Mkl22

[Mkl22]

On 11/3/2024 at 6:23 AM, Koster said:

Best EV is from China. Unless the Indians collaborate with the Chinese.

Indian pride won’t let them collaborate. But when cheap cheap they will buy. 

[inlinesix]

On 11/3/2024 at 8:07 AM, Mkl22 said:

Good riddance to all British brands. All shit… 

glad to have Japanese, then Koreans around to crush them from the 70s onwards. Else we would still be having their crap now. 
somehow the Brits just don’t know how to manufacture cars, all their brands all failed! MG, Jag, Land Rover, rolls Royce, lotus, Aston Martin, McLaren…. All pok… need huge injection of money to keep afloat. All of them have reliability issues. All Nice to look at but lousy to own. 
both management and engineering just as crap.  🤣

Most F1 team are based in UK.

I doubt their engineering crap.

[Flying_genie]

On 11/3/2024 at 8:23 AM, Flying_genie said:

It's the arrogance of the British. 
They are still living in the past glory of their empire. The world has overtaken them in leap and bounds, in new ideas and tech.

Another example of British arrogance; looking back at history, in our corner of the world. It was their arrogance that contributed to the downfall of "Fortress Singapore" during WW2.
British and Indian combined arrogance will not allow them to seek tech know-how from the Chinese or other European companies. Going at this full electric venture by themselves will be the last straw that breaks the camel's back.
Ahhh, doesn't matter. Tata & Sons have lots of money. 💰💰💰

[Mkl22]

On 11/3/2024 at 1:29 PM, inlinesix said:

Most F1 team are based in UK.

I doubt their engineering crap.

See my post above about F1.