Jump to content

Robin Hood aids DirectAsia.com to liven up local insurance advertising

Robin Hood aids DirectAsia.com to liven up local insurance advertising

PetrolHead

1,918 views

monthly_06_2013/blogentry-31583-1370591486.jpg

blogentry-31583-1370591431_thumb.jpg

In an otherwise monotonous and 'traditional' local insurance industry, DirectAsia.com aims to inject a little dose of excitement and freshness with its new advertising campaign.

 

blogentry-31583-1370590944_thumb.jpg

Inspired by similar and successful campaigns overseas, DirectAsia.com will be represented by folk hero Robin Hood in its promotional and advertising materials.

blogentry-31583-1370591464_thumb.jpg

The award-winning insurer is natural with stirring new business methods and models within the industry and the firm believes the use of the iconic figure will accelerate and further establish the firm's standing as an innovator.

 

An animated Robin Hood in real world settings will be featured heavily in the insurer's marketing campaigns, with the first adverts addressing the insurer's 'Best Price Guarantee' message. The advert will be aired on local TV and cinemas, as well as YouTube and the other internet platforms.

blogentry-31583-1370591454_thumb.jpg

Commenting on the new concept, Simon Birch, CEO of DirectAsia.com, said, "So far, advertising for insurance here has remained traditional and rather boring. You know the ones with impossibly good looking families with perfect teeth standing under umbrellas etc. Our latest campaign aims to change all that, as well as change people




0 Comments


Recommended Comments

There are no comments to display.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Carpark Review: Junction 8

    Built in the 1980s, Bishan (or Bishan New Town) may not be one of the earliest housing estates in Singapore, but it was the first whose HDB architecture saw a departure from the more brutalist designs of the past and featured more variation in height and design.  Residents are primarily served by Junction 8, which opened in 1993. Now more than 30 years old, it remains the sole mall in the Bishan East area. Driving there? Here’s our quick review of the carpark.  Manoeuvrability: T

    bobthemob

    bobthemob

×
×
  • Create New...