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Text and Photos from Zenith | 10 March 2017
Co-designed and engineered by Range Rover and Zenith specialists, the latest chronograph in the series shares its official world debut presentation with the new Range Rover Velar at the 2017 Geneva International Motor Show.
To celebrate the launch of the new Range Rover Velar, the fourth member of the Range Rover family, Swiss watchmaker Zenith has unveiled the new Zenith Chronomaster El Primero Range Rover Velar Special Edition watch.

The Zenith Chronomaster El Primero Range Rover Velar Special Edition, features a see-through case-back adorned with Zenith and Range Rover logos
In 1969 the Rover car company embarked on a project that would go on to define a new category combining luxury and all-terrain capability in a vehicle - the premium Sport Utility Vehicle (SUV) was born. The new vehicle wore Velar badges in testing, taking its name from the Latin velare - translated 'to veil' or 'cover' - before being christened Range Rover at launch in 1970.

That same year, Swiss watchmaker Zenith presented a fully working prototype of the world's first self-winding chronograph movement, which it named 'El Primero' - 'the first'. Capable of recording elapsed times down to one-tenth of a second with its 'high beat' oscillator, it was the most accurate wristwatch ever made.

Almost half a century later, this spirit of innovation continues as an integral feature in the DNA of both brands, with the simultaneous introduction of the all new Range Rover Velar mid-sized luxury SUV, and that of a complementary new time-piece. Today in Geneva, the Zenith Chronomaster El Primero Range Rover Velar Special Edition - the second product in a long-term partnership between the two - was presented for the first time.

Specially co-developed by design and technical engineering teams working in close harmony, the El Primero Velar chronograph features a custom ceramised aluminium case and a high beat movement of 36,000 vibrations per hour. El Primero Velar is a wrist-worn symbol of the lightweight high-performance, elegant simplicity and visually reductive qualities of the all new member of the Range Rover SUV family.

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