In 1969 the Rover car company embarked on a project that would go on to define a new category combining luxury and all-terrain capability in a vehicle - the premium Sport Utility Vehicle (SUV) was born. The new vehicle wore Velar badges in testing, taking its name from the Latin velare - translated 'to veil' or 'cover' - before being christened Range Rover at launch in 1970.
That same year, Swiss watchmaker Zenith presented a fully working prototype of the world's first self-winding chronograph movement, which it named 'El Primero' - 'the first'. Capable of recording elapsed times down to one-tenth of a second with its 'high beat' oscillator, it was the most accurate wristwatch ever made.
Almost half a century later, this spirit of innovation continues as an integral feature in the DNA of both brands, with the simultaneous introduction of the all new Range Rover Velar mid-sized luxury SUV, and that of a complementary new time-piece. Today in Geneva, the Zenith Chronomaster El Primero Range Rover Velar Special Edition - the second product in a long-term partnership between the two - was presented for the first time.
Specially co-developed by design and technical engineering teams working in close harmony, the El Primero Velar chronograph features a custom ceramised aluminium case and a high beat movement of 36,000 vibrations per hour. El Primero Velar is a wrist-worn symbol of the lightweight high-performance, elegant simplicity and visually reductive qualities of the all new member of the Range Rover SUV family.