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Text and Photos from Enjoy European Cheese | 31 October 2017
Europe's finest dairy export whets up the local palate with pop-up cheese bars, in-store tastings, and a cheese appreciation event at Enjoy European Cheese, an island-wide campaign.
From pizzas to pastas, Singaporeans have long been enamoured with the culinary exports of Europe. The wonderful world of cheese is no exception. Whether it's a firm, aromatic Manchego from Spain or a nutty, blue-veined Gorgonzola from Italy, savvy foodies across the island regard the European provenance as a stamp of absolute artisanal assurance and time-honoured heritage.

Come November 2017, the Centre National Interprofessionnel de l'Economie Laitiere, with support from the European Union, takes Singaporeans on an epicurean expedition into the alluring world of European cheese. Get acquainted with the finest cheeses Europe has to offer through Enjoy European Cheese, an island-wide campaign of pop-up cheese bars, in-store tastings, and an exclusive cheese appreciation event. 

Bringing the pleasures of European cheese to the streets of Singapore, the campaign will feature a two-day pop-up cheese bar across two locations on 17th and 18th November 2017. Take a luxe lunch break downtown at South Beach Avenue on Friday, 17th November; or spend a leisurely afternoon along Singapore's shopping belt, outside Cathay Cineleisure Orchard, on Saturday, 18th November.

The pop-up cheese bar offers a selection of delicious cheese treats created using European cheeses - highlights include Brie Stuffed With Mushroom Duxelles, Grapes, and Mango Gel; Shredded Cheese With Dried Apple and Hazelnut Praline; and Blue Cheese With Poached Pear and Strawberry Gel - for members of the public to enjoy gratis.

In addition to the complimentary vittles, campaign ambassadors will also be doling out free cheese samples and take-home recipe booklets for ease of own enjoyment, while on-site photo booths and chill-out corners make for a convivial social affair.

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