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Text and Photos from Bell & Ross | 22 February 2018
Bell & Ross presents two novelties, the BR03-94 Horolum and the BR03-92 Horoblack, both of which are limited edition pieces.
Last year, Bell & Ross launched its Horo line, with the BR03-92 Horolum. This year, the brand presents two novelties: the BR03-94 Horolum and the BR03-92 Horoblack. Their name comes from 'Horo', which is a reference to Bell & Ross' concept using matt micro blasted steel on the boxes and dials and a sandwich dial for an optimal readability.

The BR03-94 Horolum is limited to just 500 pieces
The BR03-94 Horolum comes in a limited edition of 500 pieces and brings to mind light thanks to its Superluminova treatment which facilitates reading during the day and at nighttime. On this chronograph, the color used for lighting landing strips, an intense green light that illuminates the tracks in the dark, is also used in the dial.

The three-hand BR03-92 Horoblack comes in a limited edition of 999 pieces, a simple and uncluttered display that features a graphic dial with clear indications. The identical finish of the box and the dial establishes a homogeneous block of the same hue.

Both of these instrument watches have been designed according to the principles of industrial design. Based on a square case, with pure and simple lines, they return to basics. These contemporary timepieces have their character and evoke the realm of the air. They share a minimalist design, hyper-readability and the micro blasted steel gives them modernity and purity.

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