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Text and Photos from Casio | 28 November 2018
The inaugural G-FEST street culture festival celebrated G-SHOCK's 35th anniversary with an adrenaline-charged weekend.
Under the banner of 'Absolute Toughness', G-SHOCK Singapore celebrated its 35th anniversary in urban culture and street fashion vibes over the weekend at their first ever street culture festival, G-FEST. Held at SCAPE, G-FEST brought together four cultural streams of sport, fashion, art and music.

A slew of performances included post-hardcore heavyweight Caracal
G-SHOCK kicked off the festival by showcasing the lineage of original G-SHOCK watches and the evolution of its releases over the past 35 years. Beginning with the very first watch created by Kikuo Ibe in 1983, the watch gallery at G-FEST was a visual feast for the die-hard G-SHOCK fans. Not only did it feature many of its limited edition collectibles, it also unveiled G-SHOCK's upcoming collaborations with street culture symbols such as international sneaker magazine Sneaker Freaker and Japan's N.Hoolywood.

G-SHOCK fans and street culture fans alike can be seen immersing themselves in the whole G-SHOCK-curated festival experience by smashing their problems away in The Fragment Room and cheering on for the teams at the 3v3 basketball tournament. Festival-goers also had the chance to use augmented reality technology to don G-SHOCK watches virtually. 

The live graffiti demos by graffiti artist 
ClogTwo and a performance by R&B artist Sam Rui were among the highlights on the first day of the festival, as it attracted a wide and diverse crowd. Day two featured post-hardcore heavyweight Caracal, Singapore idol alumniTabitha Nauser, and Singapore's most prominent rapper ShiGGa Shay. 

Two watches from the exclusive G-Shock x Gorrilaz collection were unveiled
G-FEST was a glorious explosion for raw creativity, as pre-registered festival-goers were able to try their hands at the graffiti painting workshop by UTAMA Co. and transform an old skateboard into a stool through an upcycle workshop by Amrien Kiara.

G-SHOCK fans also enjoyed special privileges by selected vendors when they showed up at the festival with their G-SHOCK watches, including the unique tote bag that featured a specially designed 35th anniversary print by Tell Your Children. Two out of the four limited edition pieces from G-SHOCK's collaboration with British virtual rock band Gorillaz were unveiled and retailed exclusively at G-FEST as well. A raffle draw was held at the festival ground, where 40 winners were lucky enough to walk away with one of the limited edition G-SHOCK x Gorillaz collections.

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